DeskRoot Marketing Pack: five skills, five worked examples

This pack requires DeskRoot, which is a separate purchase, and DeskRoot requires a paid Claude plan with Cowork. Neither is included here and both cost money. On its own this is twelve documents with nowhere to live. DeskRoot is the workspace; these are five skills that install into its skills library.

WHAT IS IN IT

Positioning statement. Anchored to a named alternative your buyer is actually choosing between, because positioning that compares your product to nothing is true of everything. Every claim in the output is marked substantiated or not, and the features that were cut are listed with the reason they were cut.

Campaign brief. One primary metric, a stated budget, a decision date, and a kill criterion written as a number and a date before the plan is written rather than after it fails.

Launch announcement set. Every surface written in one pass from a single claim ledger, so the email, the site page, the posts and the changelog cannot disagree about the price, the date, or what actually shipped.

Search content brief. Built from the pages already ranking rather than from a keyword list, with a section naming what your page will contain that the current results do not.

Campaign performance review. Grades the campaign against the target it was actually given, quoted from the brief.

WHAT MAKES THESE DIFFERENT IS WHAT THEY REFUSE TO DO

A language model asked to write positioning will produce fluent copy from nothing at all, and fluent copy built on no comparison is the most common failure in marketing work. These skills are built to stop rather than to fill the gap.

The positioning skill will not draft until you name the alternative. The campaign brief will not accept awareness as a primary metric unless you supply the instrument that measures it. The launch skill strikes any claim you cannot source and leaves the strike visible rather than deleting it quietly. The search brief will tell you not to write the page if your honest answer to what it will contain that the ranking pages do not is nothing. The performance review gives unattributed conversions their own named line and never spreads them across your channels, because spreading them makes every channel look profitable.

EVERY SKILL SHIPS WITH A WORKED EXAMPLE

Each example is a real input paired with the real output the skill produces, on fabricated demo data. Nothing is trimmed or touched up for the page. You can read the output quality before you rely on it, which is why they are in the download rather than in the marketing.

WHAT YOU ACTUALLY GET

Twelve markdown files, 79,657 bytes. Five skills, five worked examples, a root instruction file and a short start guide. Nothing in it can run, make a network request, or read anything outside the folder you connect.

HOW IT INSTALLS

Drop the five skill files into your DeskRoot skills library. Your agent reads them the same way it reads everything else in the workspace, which means it applies them with your standing rules and your context already loaded. That is the difference between a skill that already knows your product and your buyer, and one that asks you every time.

DO NOT BUY THIS IF

You do not have DeskRoot, or you do not have a paid Claude plan with Cowork. Both are required, both are separate purchases, and without either one this will not work. A refund costs us both more than the sale is worth.

You want software that connects to your ad platforms or your analytics. These are instructions your agent follows, not an integration. Where a skill needs performance or competitive data, you supply it.

You want the writing done without the thinking. Four of these five skills will stop and ask you for something before they produce anything.

PERMISSIONS

None. This download is twelve markdown files. It requests no permissions, has no executable content, makes no network calls, and reads nothing outside the folder you place it in.