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Executive Compensation Analysis
Turn your executive pay data and benchmark sources into a comp philosophy, salary bands, equity guidelines, and an internal equity review.
$9
Executive Compensation Analysis
Example session with this skill installed
Analyze our executive compensation. The board's compensation committee wants a comp philosophy before the Q1 2027 board meeting, and I also need to know what we should offer our new VP of Sales.
Company: Quarrystone Software, vertical SaaS for construction subcontractors. Series B: $38M raised March 2026 at $210M post-money. ARR $24M, growing 62% year on year. 180 employees, HQ Denver, executives remote within the US. The board expects an exit in 4-6 years.
Current executive team
- Elena Vasquez-Ward, CEO (co-founder, 2019): base $240,000, no bonus, 18.5% fully diluted, fully vested.
- Ravi Dunmore, CTO (co-founder, 2019): base $225,000, no bonus, 9.0% fully diluted, 75% vested.
- Margaret Cole, CFO (hired January 2025): base $265,000, bonus target 25% ($66,250), 1.4% fully diluted, 4-year vest with 1-year cliff.
- Clare Benton, VP Product (hired April 2024): base $235,000, bonus target 15% ($35,250), 0.9% fully diluted.
- Samir Haddad, VP Engineering (promoted from engineering manager, July 2025): base $210,000, bonus target 15% ($31,500), 0.6% fully diluted.
- Jonah Pell, VP Marketing (hired November 2023): base $195,000, bonus target 20% ($39,000), 0.5% fully diluted, team of 9.
- Aisha Rahimi, VP Customer Success (employee #14, joined 2022, promoted to VP 2024): base $185,000, bonus target 20% ($37,000), 0.8% fully diluted, team of 42.
- VP Sales: open since the previous VP left in June 2026. That role was on $180,000 base / $360,000 OTE.
Equity
- Option pool 14% fully diluted: 9.6% granted, 4.4% available.
- 52,000,000 fully diluted shares.
- 409A $3.85 per share (June 2026).
- Options only; standard 4-year vest, 1-year cliff.
- No refresh grants since 2024.
Challenges
- Aisha has raised that she earns less than Jonah while running a team more than four times the size.
- Samir is being approached by recruiters regularly; losing him would stall the platform rebuild.
- The CFO's base is higher than both founders'. Two board members asked whether that is a problem.
- The VP Sales search is live with an outside recruiter; finalists expected in November.
- The committee wants a written rule for refresh grants.
We have not pulled any market survey data yet. The recruiter says the market for revenue leaders is "very competitive".
Please give me the full framework, the internal equity review, and the VP Sales offer.
- Read your context and instructions
- Compiled the executive compensation analysis
- Generated the document
I've written the full framework, the internal equity review and a VP Sales offer structure. None of it is priced against the market yet: you have no survey data, and "very competitive" has no figures behind it. So every market percentile, salary band and role premium reads
NO BENCHMARK DATA. Everything else comes from your figures and I recalculated it with a script.
What I found
Check your 409A first. $210M post-money ÷ 52M shares is about $4.04 per share. Your 409A of $3.85 is about 95% of that, which is unusually high. If that's right, new options are barely in the money at the last round's valuation. For a 0.10% grant at a $210M exit, the holder's gain is $9,800. That weakens the equity part of the VP Sales offer, so confirm the share count and 409A with your provider before November.
Aisha is right on cash. Her base is $10,000 below Jonah's and her target cash $12,000 below, with 4.7× his team. She has more equity (0.8% vs 0.5%), but it's mostly a 2022 grant that is probably largely vested, with no refresh since 2024. Matching Jonah's base costs $12,000 a year in target cash. That's only a floor; where she should sit in the band needs market data.
Samir needs action this quarter, not at Q1. His base is $25,000 below Clare's and his bonus target is 15% while two VP peers are at 20%. Options:
- Raise his bonus target to 20%: +$10,500 a year.
- A retention grant of 0.10–0.30%: $200,200–$600,600 at the 409A price, using 2.3–6.8% of the available pool.
- The CFO earning more than the founders isn't a problem in itself. The founders hold 18.5% and 9.0% (about $37.0M and $18.0M at the 409A price) against her 1.4%. The real board questions are whether founder cash is below market, whether that's deliberate, and the fact that the CEO has no unvested equity left with a 4–6 year exit ahead. Raising both founders to the CFO's base would cost $65,000 a year. Don't cut the CFO's pay.
- VP bonus targets are inconsistent (15%, 15%, 20%, 20%). Putting every VP on 20% costs $22,250 a year.
Refresh grants: the document has a written rule ready for the committee. Grants are sized off the level guideline rather than each person's original grant, with a review trigger when unvested equity runs low, a yearly budget cap and a pool guard. The actual percentages still need benchmark data.
VP Sales offer. The previous package ($180,000 base / $360,000 total target pay, split 50:50) is a floor, not a market number.
Equity: stay within your own VP range of 0.5–0.9%, which uses 11–20% of the 4.4% available pool. Anything above 0.9% goes to the committee.
-
Variable pay: paid on new ARR. Last year's net new ARR was about $9.19M.
-
Ramp guarantee: optional, up to $90,000.
-
Before finalists arrive: the committee should approve the range, and you need three things:
- a dated survey cut for VP Sales;
- the recruiter's actual recent placement figures;
- each finalist's current pay.
Also ask how the recruiter's fee is calculated. If it's a percentage of first-year cash, their read of the market isn't neutral.
Cost of the recommended changes: Aisha's floor plus the VP bonus change add $34,250 a year, taking team target cash from $1,764,000 to $1,798,250. A VP Sales hire at the floor takes it to $2,158,250, and founder parity to $2,223,250.
Section 10 lists 13 open questions, with benchmark data, recruiter figures, the 409A check and cap-table detail (strike prices and grant dates) at the top. This is decision support only. A tax adviser and employment counsel need to confirm the tax and acceleration content, and a compensation consultant or the committee signs off on bands and CEO pay.
| Deliverable | Last modified | Includes |
|---|---|---|
Quarrystone-Executive-Compensation-Framework.md (in your working folder) | 2026-10-01 22:10 | All 10 sections, including the VP Sales offer and the retention plans for Samir and Aisha |
There are no other copies of it.
The file it wrote: Quarrystone-Executive-Compensation-Framework.md
Quarrystone Software: Executive Compensation Framework, Internal Equity Review, and VP Sales Offer
Status: Draft decision support, dated 1 October 2026. Prepared for management review before it goes to the Compensation Committee. It is not a decision, and nothing here should reach an executive, a candidate, or a board member until you have reviewed it.
Read this first: there is no market data in this document. You haven't pulled survey data yet, and the recruiter's comment that the market is "very competitive" has no figures behind it. So every market percentile, band, and premium below reads
NO BENCHMARK DATA. Everything else comes from your brief or is calculated from it:
- current pay and the gaps between executives
- equity share counts and values at the 409A price
- pool capacity
- the cost of each option
The document gives the structure, the rules, and the cost of each decision. The benchmark data still has to supply the market levels. Section 10 lists what's needed and when.
Conventions
- "Value at 409A" = shares × $3.85. For options this is the
gross share value, not the economic value to the holder. The holder's real value is the spread above the strike price, and you haven't supplied strike prices.
- "Equity (Annual)" = value at 409A ÷ 4-year vest, applied to each executive's current holding. It assumes each holding is a single 4-year grant. Section 1 notes where that is wrong or unknown.
- 0.10% of fully diluted shares = 52,000 shares = $200,200 at 409A = $50,050 per year over 4 years. That is the cost unit for every equity option in this document.
1. Current Compensation
| Name | Role | Base | Target Bonus | Equity (Annual) | Total (target) | Source |
|---|---|---|---|---|---|---|
| Elena Vasquez-Ward | CEO (co-founder) | $240,000 | $0 | n/a. Founder stake 18.5% FD = 9,620,000 sh = $37,037,000 at 409A, fully vested, no grant vesting | $240,000 cash | Brief; shares and value derived |
| Ravi Dunmore | CTO (co-founder) | $225,000 | $0 | Unknown. 9.0% FD = 4,680,000 sh = $18,018,000; 75% vested. The schedule for the last 25% (1,170,000 sh, $4,504,500) isn't given | $225,000 cash | Brief; derived |
| Margaret Cole | CFO | $265,000 | $66,250 (25%) | $700,700 (1.4% = 728,000 sh = $2,802,800 ÷ 4) | $1,031,950 | Brief; derived |
| Clare Benton | VP Product | $235,000 | $35,250 (15%) | $450,450 (0.9% = 468,000 sh = $1,801,800 ÷ 4) | $720,700 | Brief; derived |
| Samir Haddad | VP Engineering | $210,000 | $31,500 (15%) | $300,300 (0.6% = 312,000 sh = $1,201,200 ÷ 4) | $541,800 | Brief; derived |
| Jonah Pell | VP Marketing | $195,000 | $39,000 (20%) | $250,250 (0.5% = 260,000 sh = $1,001,000 ÷ 4) | $484,250 | Brief; derived |
| Aisha Rahimi | VP Customer Success | $185,000 | $37,000 (20%) | $400,400 (0.8% = 416,000 sh = $1,601,600 ÷ 4) | $622,400 | Brief; derived |
| VP Sales (open) | previous incumbent | $180,000 | $180,000 variable (OTE $360,000) | Previous grant not given | $360,000 OTE cash | Brief |
Team totals (7 incumbents): base $1,555,000 · target bonus $209,000 · target cash
$1,764,000. Adding a VP Sales at the previous OTE brings target cash to $2,124,000.
Pool position:
- Pool is 14% FD = 7,280,000 sh.
- Granted: 9.6% = 4,992,000 sh.
- Available: 4.4% = 2,288,000 sh = $8,808,800 at 409A.
- The five non-founder executives hold 4.2% FD (2,184,000 sh), which is 43.75% of everything granted from the pool.
Estimated vesting and unvested value. This assumes one grant per person, vesting from their start date on 4 years with a 1-year cliff, measured to October 2026. Confirm against the cap table.
| Name | Months vested | % vested | Unvested value at 409A |
|---|---|---|---|
| Margaret Cole (Jan 2025) | 21 | 43.75% | $1,576,575 |
| Clare Benton (Apr 2024) | 30 | 62.5% | $675,675 |
| Jonah Pell (Nov 2023) | 35 | 72.9% | $271,104 |
| Samir Haddad | Unknown: the 0.6% may mix grants from his engineering-manager years with a July 2025 promotion grant | — | — |
| Aisha Rahimi | Unknown: she joined in 2022 (month not given). A 2022 grant would be mostly or fully vested by now, and there have been no refreshes since 2024 | — | — |
Components you didn't supply: strike prices for every grant, grant dates and vesting schedules beyond the CFO's, the previous VP Sales grant, the CTO's remaining vesting schedule, benefits and perquisites, and any acceleration terms.
Data check: 409A versus the round price. Series B post-money $210M ÷ 52,000,000 FD shares ≈
$4.04 per share. Your 409A of $3.85 is about
95% of that. If 52M is the post-round share count, then new options carry almost no spread at the last round's valuation. That weakens the equity part of every offer, including the VP Sales offer. Please confirm the share count and the 409A basis with your 409A provider.
2. Compensation Philosophy and Market Positioning
A. Guiding principles (proposed for Committee adoption)
- Pay competitively on cash; win on ownership.
- Quarrystone is a Series B company growing 62% with a 4–6 year exit horizon. Equity is the lever that matches that horizon.
- But only 4.4% of the pool is free, so equity can't be handed out generously. Each grant is sized against what the pool can afford.
- Pay for company performance first.
- With seven executives and one company plan, bonuses are weighted mainly to company metrics: ARR, retention, efficiency.
- Revenue leaders get a variable plan tied to the revenue they own instead of the standard bonus.
- One band and one bonus target per level.
- Every executive at the same level sits in the same salary band and has the same target bonus %.
- Placement within the band reflects scope (team, budget, revenue owned), performance, and the market for the function.
- Any difference from a same-level peer must be explainable in writing. Team size alone doesn't set level or pay.
Founders are a separate case. Founder cash is set by the Board on the Committee's recommendation. Founders are not judged against executive bands until the Board has decided where founder cash should sit.
5.
Single US national band for executives. All executives work remotely within the US and are hired nationally, so there are no location differentials. Revisit this if benchmark data shows a material difference by location.
6. Rules over negotiation.
- New-hire grants, refresh grants, and exceptions follow written rules.
- Exceptions go through the checklist in Section 9.
B. Market positioning
These are policy targets. None can be priced until benchmark data is in hand.
| Element | Market Target | Rationale |
|---|---|---|
| Base salary | 50th percentile | $38M was raised in March 2026, but runway and burn weren't supplied. Fixed cash is the hardest cost to unwind, and a base at the median is defensible to the board. |
| Target total cash (non-revenue) | 50th percentile | Pay above median only through bonus earned on plan. |
| OTE (revenue roles) | 50th–75th percentile, subject to data | The recruiter's claim of a hot market is the only input so far. Set the final point after benchmark data and the finalists' current pay are known. Above-median pay goes into variable, not base. |
| Equity (new hire and refresh) | 50th–75th percentile | Equity matches the exit horizon. The upper end is capped by the 4.4% pool, and Section 6 covers the budget for it. |
| Total direct comp | 50th–75th percentile | Upside comes from equity and earned variable, not fixed cash. |
C. What the plan rewards
- ARR growth.
- Retention and expansion: Customer Success carries 42 of the 180 people.
- Capital efficiency.
- Delivery of the platform rebuild, which you identified as critical.
3. Level and Role Family Framework
A. Levels
| Level | Titles | Scope | Incumbents |
|---|---|---|---|
| E6 | CEO | Whole company; reports to the Board | Elena Vasquez-Ward |
| E5 | C-suite | Company-wide function; member of the executive team; reports to the CEO | Ravi Dunmore (CTO), Margaret Cole (CFO) |
| E4 | SVP | Not used today. Kept for a future role covering several functions. No one is mapped here. | — |
| E3 | VP | Head of one function, reporting to the CEO or a C-suite executive | Clare Benton, Samir Haddad, Jonah Pell, Aisha Rahimi, VP Sales (open) |
| E2 | Senior Director | Sub-function under a VP | No executives; the next layer down |
All four VPs and the VP Sales role map to
E3. Splitting VPs into two tiers based on Aisha's 42-person team against Jonah's 9 would add a level for one comparison. Scope is handled by
placement within the band instead (Section 7).
You gave team sizes only for Marketing (9) and Customer Success (42). Section 10 asks for the rest, plus reporting lines (for example, does Samir report to Ravi?).
B. Role families
| Family | Roles | Market Premium |
|---|---|---|
| General management | CEO, CFO | NO BENCHMARK DATA (none applied) |
| Technical / product | CTO, VP Engineering, VP Product | NO BENCHMARK DATA (none applied) |
| Revenue | VP Sales. VP Customer Success belongs here if she owns a renewal or expansion number (see Section 10) | NO BENCHMARK DATA (none applied). Revenue roles use a base/variable split instead of the standard bonus |
| Functional | VP Marketing; VP Customer Success if she doesn't own a revenue number | NO BENCHMARK DATA (none applied) |
4. Base Salary Bands
| Level | Minimum | Midpoint | Maximum | Spread |
|---|---|---|---|---|
| E6 CEO | NO BENCHMARK DATA | NO BENCHMARK DATA | NO BENCHMARK DATA | — |
| E5 C-suite | NO BENCHMARK DATA | NO BENCHMARK DATA | NO BENCHMARK DATA | — |
| E4 SVP | not used | — | — | — |
| E3 VP | NO BENCHMARK DATA | NO BENCHMARK DATA | NO BENCHMARK DATA | — |
| E3 VP Sales (base of the OTE) | NO BENCHMARK DATA | NO BENCHMARK DATA | NO BENCHMARK DATA | — |
Current internal ranges, for reference only (not bands):
- E5 non-founder: $265,000 (CFO only).
- E5 including the CTO: $225,000–$265,000 (17.8% spread).
- E3: $185,000–$235,000 (27.0% spread).
How the bands will be built once data arrives:
- Midpoint = the Section 2 target percentile for each level, drawn from a named, dated survey.
- The peer group is US vertical or B2B SaaS at a comparable ARR and funding stage. The Committee confirms the exact definition.
- Spread is set by the Committee.
- New hires usually start between minimum and midpoint.
- Anything above maximum needs Committee approval (Section 9).
- No current executive's base is reduced if they sit above a new band. They are held at their current base until the band catches up.
5. Incentive Structure
A. Bonus targets by level
| Level | Current | Proposed | Mix (company / individual) |
|---|---|---|---|
| E6 CEO | 0% | Board decision. Either the CEO joins the plan or stays at 0% by design (Section 8) | 100% company if she joins |
| E5 C-suite | CFO 25%; CTO 0% | CFO stays at 25%. CTO decided together with the CEO | 100% company |
| E3 VP (non-revenue) | 15% (Product, Engineering), 20% (Marketing, Customer Success) | One target for all VPs. Recommended: 20%, costing +$22,250 a year (Section 8) | 75% company / 25% individual |
| E3 VP Sales | 50:50 base:variable (previous incumbent) | Variable plan, Section 8A | Revenue plan |
The market level of each target is NO BENCHMARK DATA. The proposal fixes inconsistency inside the company; it doesn't place anyone against the market.
B. Plan mechanics
Period: annual, matching the fiscal year (Section 10 asks whether that is the calendar year). Paid after the audited or closed year-end numbers.
- Formula: Bonus = Base × Target % × (Company factor × company weight + Individual factor × individual weight).
- Worked example using Aisha's actual numbers:
- At target: $185,000 × 20% × (1.00 × 0.75 + 1.00 × 0.25) = $37,000, which matches her stated target.
- With a company factor of 0.90 and an individual factor of 1.10: $37,000 × (0.675 + 0.275) = $37,000 × 0.95 =
$35,150.
C. Company metrics
Thresholds, targets, and maximums must come from the board-approved FY2027 operating plan, which you haven't supplied. The weights are a starting proposal for the Committee.
| Metric | Weight | Threshold | Target | Max |
|---|---|---|---|---|
| Ending ARR (FY2027) | 50% | From the FY2027 plan (not supplied) | From the FY2027 plan | From the FY2027 plan |
| Net revenue retention | 25% | From the FY2027 plan | From the FY2027 plan | From the FY2027 plan |
| Capital efficiency (burn multiple or net burn against plan) | 25% | From the FY2027 plan | From the FY2027 plan | From the FY2027 plan |
Payout curve: zero below threshold. Payout rises in a straight line between threshold, target, and max. The Committee sets the threshold payout % and the maximum payout %.
Individual component (25% for VPs): 2–4 written goals per executive. For Samir, platform rebuild milestones. For Aisha, gross revenue retention or NRR if she owns renewals.
6. Equity Guidelines
A. New-hire grants by level
| Level | Market range (% FD) | Internal reference (your own grants) | Shares | Value at 409A |
|---|---|---|---|---|
| E6 CEO | NO BENCHMARK DATA | n/a (founder) | — | — |
| E5 C-suite | NO BENCHMARK DATA | 1.4% (CFO, external hire 2025) | 728,000 | $2,802,800 |
| E3 VP | NO BENCHMARK DATA | 0.5%–0.9% (current VPs) | 260,000–468,000 | $1,001,000–$1,801,800 |
| E2 Senior Director | NO BENCHMARK DATA | Not supplied | — | — |
Method:
- Grant in
% of fully diluted shares. That's how the board and cap table think, and it's the measure the pool limits.
- Show candidates the share count, the value at 409A, and the exit illustration in 8A.
- Revisit a dollar-value method as the exit approaches.
- Placement within the range depends on scope, competing offers (documented), and internal equity. Any grant above the highest current holding at that level (0.9% for VPs) needs Committee approval.
B. Vesting
- Standard (unchanged): 4 years, 1-year cliff, monthly after that.
- Refresh grants (proposed): 4 years, monthly, no cliff. The holder has already passed a cliff once.
Acceleration: you haven't said whether any executive has change-of-control acceleration (Section 10). A 4–6 year exit horizon makes this a likely negotiation point for VP Sales finalists. Set one executive-wide policy with employment counsel instead of agreeing to terms one offer at a time.
C. Vehicles
| Vehicle | When to use | Tax considerations (general; a tax adviser must confirm) |
|---|---|---|
| ISO | Default for employees. Options only today | Each year, at most $100,000 of grant-date value can first become exercisable as ISOs. Anything above that is treated as an NSO. At $3.85, a 0.5% VP grant ($1,001,000) vests about $250,250 a year, so part of every executive grant will be an NSO. AMT can apply on exercise. |
| NSO | Amounts over the ISO limit; non-employees | Ordinary income on the spread at exercise. |
| RSU | Not recommended now | No exit within 4–6 years means a tax-on-vest problem unless they are double-trigger. Revisit before the exit. |
D. Written refresh-grant rule (proposed for Committee adoption)
Eligibility: E3 and above, at least 12 months in role at the grant date, and a performance rating of at least "meets". Founders are excluded and handled by the Board.
2.
Cadence: one grant cycle a year, approved at the Committee meeting after the annual review. Off-cycle grants happen only as retention exceptions (Section 9).
3.
Sizing: refresh = tier % ×
the current guideline midpoint for the level, not the person's original grant. This stops past inconsistencies being copied forward. The Committee sets the tier %s (exceptional / strong / meets / below = 0) once level guidelines exist.
4.
Unvested floor (trigger for review): any executive whose estimated unvested value at 409A falls below a Committee-set floor is reviewed at the next cycle, regardless of tier.
5.
Budget cap: total executive refresh grants in any 12 months must stay under a Committee-set % of FD. Each cycle reports usage against the pool.
6.
Pool guard: no cycle may leave the available pool below the forecast 12-month hiring need. Hitting that guard triggers a request to the Board to top up the pool.
7.
Catch-up for 2025–2026: there have been no refreshes since 2024. The first cycle under this rule (Q1 2027) runs for every eligible executive, with the unvested-floor check applied first.
E. Pool budget pressure
The 4.4% available (2,288,000 sh) has to cover all of these until the next pool increase:
- VP Sales: at the internal VP range of 0.5–0.9%, that is 11.4%–20.5% of the available pool.
- Samir's retention grant.
- The 2027 refresh catch-up.
- All hiring below executive level as headcount grows.
You haven't supplied trailing 12-month grant usage or the hiring plan, so the length of the pool's runway is unknown. Ask finance for a forecast before Q1.
7. Internal Equity and Pay-for-Performance Review
Market Position reads NO BENCHMARK DATA for everyone, because no benchmark was supplied. You haven't supplied performance ratings either, so pay-for-performance alignment can't be assessed yet (Section 10).
| Name | Level | Current Total (target cash / annualized total) | Market Position | Internal Equity | Action |
|---|---|---|---|---|---|
| Elena Vasquez-Ward | E6 | $240,000 / n/a (18.5%, fully vested) | NO BENCHMARK DATA | Base is $25,000 below the CFO's. No bonus. No unvested equity. | Board discussion (Section 8D) |
| Ravi Dunmore | E5 | $225,000 / n/a (9.0%, 75% vested) | NO BENCHMARK DATA | Lowest E5 base. $40,000 below the CFO and $10,000 below VP Product. | Board discussion, together with the CEO |
| Margaret Cole | E5 | $331,250 / $1,031,950 | NO BENCHMARK DATA | Highest cash on the team. Consistent with being the only externally hired C-suite executive. Unvested est. $1,576,575. | None |
| Clare Benton | E3 | $270,250 / $720,700 | NO BENCHMARK DATA | Highest VP base and equity. Bonus target 15% against 20% for two VP peers. | None. Bonus target set by the harmonization decision |
| Samir Haddad | E3 | $241,500 / $541,800 | NO BENCHMARK DATA | Base $25,000 below Clare's. Bonus at the low VP target (15%). Promoted internally, a group that typically sits low in the range. Unvested equity unknown. Recruiters approach him regularly; losing him stalls the rebuild. | Retention watch: act now (Section 8B) |
| Jonah Pell | E3 | $234,000 / $484,250 | NO BENCHMARK DATA | Smallest stated team (9). Base $10,000 above Aisha's. Lowest VP equity (0.5%) and lowest known unvested value ($271,104). | None now. Place in band when data lands; no reduction |
| Aisha Rahimi | E3 | $222,000 / $622,400 | NO BENCHMARK DATA | Lowest VP base and lowest VP target cash: $10,000 and $12,000 below Jonah's, with 4.7× his team (42 vs 9). Higher equity (0.8%), but a 2022 grant is likely mostly vested. No refresh since 2024. | Adjustment candidate + retention watch (Section 8C) |
| VP Sales | E3 | Open | NO BENCHMARK DATA | See 8A | Offer (8A) |
Aisha's concern, in plain terms:
- She is right on cash. Base is $185,000 against $195,000, and target cash $222,000 against $234,000.
Equity cuts the other way on paper: 0.8% against 0.5%, or $400,400 against $250,250 a year at 409A. But that comparison is weak. Strike prices are unknown, and her grant is older and likely mostly vested.
- Whether Customer Success should be paid at or above Marketing at the same level depends on the market for each function. You don't have that data yet. Under principle 3, scope (42 people) pushes her placement upward within the same band.
8. Recommendations
Each recommendation shows its cost and the input it rests on.
8A. VP Sales offer
Six-step offer process:
- Level: E3 VP, Revenue family. It reports to the CEO (please confirm).
Benchmark: NO BENCHMARK DATA. The recruiter's "very competitive" has no figures. Before finalists arrive in November, get three things:
- a dated survey cut for VP Sales at comparable-stage SaaS (base, OTE, and new-hire equity);
- the recruiter's own placements in the last 12 months, with figures;
- each finalist's current base, OTE, attainment history, and unvested equity.
Also ask how the recruiter's fee is calculated. If it is a % of first-year cash, their view of the market isn't neutral.
3. Internal equity check:
- A $180,000 base would be the lowest VP base, which is normal for a 50:50 role.
- A $360,000 OTE would exceed every executive's target cash, including the CFO's $331,250. That is expected for a quota-carrying role, but the Committee should see it.
- Equity above 0.9% FD would exceed every current VP and needs Committee approval.
- Total comp model: the table below.
Approval: no band exists yet, so the
Committee approves the offer range (by written consent if needed) before the recruiter takes numbers to finalists.
6.
Presentation: show total comp, the variable plan mechanics with worked payout examples, the equity share count, the strike price, and the exit illustration below.
Offer table:
| Element | Amount | Rationale / input |
|---|---|---|
| Base | Floor reference $180,000, which was the previous incumbent's. Final figure: NO BENCHMARK DATA | Brief: prior role $180,000 / $360,000 OTE |
| Variable at target | Floor reference $180,000 (50:50 split). Final figure: NO BENCHMARK DATA | Same. Section 2 puts any above-median pay in variable, not base |
| OTE | Floor reference $360,000. Final: Section 2 target (50th–75th) once data exists | — |
| Variable plan | Paid quarterly on new ARR against a quota taken from the FY2027 plan. Accelerators above 100%. Committee decides whether there is a cap. Clawback if a customer churns within a set window | Last year's net new ARR ≈ $9.19M, derived from $24M ARR at 62% growth ($24M − $24M ÷ 1.62). The FY2027 quota wasn't supplied |
| Ramp guarantee (optional) | Variable guaranteed at 100% for the first 2 quarters = up to $90,000 at a $180,000 variable | A common way to bridge a new leader's first quarters. Cost derived |
| Equity | Within the 0.5%–0.9% FD internal VP range: 260,000–468,000 sh, $1,001,000–$1,801,800 at 409A, $250,250–$450,450 a year. Above 0.9% needs Committee approval | Internal reference only. Market range: NO BENCHMARK DATA. The previous VP Sales grant wasn't supplied |
| Pool impact | 11.4%–20.5% of the available 4.4% | Derived |
| Vesting | Standard: 4 years, 1-year cliff | Brief |
| Sign-on / buyout | Only against a documented forfeiture (unvested equity or earned commission), and repayable if they leave within 12 months | Exception checklist, Section 9 |
| Acceleration | Per the executive-wide policy (6B). Don't create a one-off term | Counsel to confirm |
Equity illustration for candidates. This is hypothetical. It ignores future dilution and the liquidation preference stack, neither of which you supplied. Each 0.10% FD (52,000 sh) at a $3.85 strike costs $200,200 to exercise.
| Exit equity value | Gross value of 0.10% | Less exercise cost | Spread |
|---|---|---|---|
| $210M (Series B post-money) | $210,000 | $200,200 | $9,800 |
| $420M (2× post-money, hypothetical) | $420,000 | $200,200 | $219,800 |
| $630M (3× post-money, hypothetical) | $630,000 | $200,200 | $429,800 |
Because the 409A sits so close to the round price, the option story depends entirely on growth. A seasoned VP Sales will work this out. It is the strongest argument for checking the 409A data point in Section 1 before the November offers.
8B. Samir Haddad: retention, now (don't wait for Q1)
| Risk factor | Indicator | Status |
|---|---|---|
| External approaches | Recruiters contact him regularly | High (stated) |
| Business criticality | Losing him stalls the platform rebuild | High (stated) |
| Pay against peers | Base $25,000 below Clare's; bonus target 15% against 20% for two peers | Elevated |
| Promoted-in pay lag | Promoted from engineering manager in July 2025 | Likely |
| Unvested equity | How the 0.6% splits across grants is unknown | Unknown. Pull from the cap table |
| Refresh history | None since 2024 | Elevated |
Retention tools and costs:
| Tool | Cost | Input |
|---|---|---|
| Retention conversation (CEO or CTO) this month, about scope, the rebuild, and his path | $0 | Brief |
| Bonus target 15% → 20% (part of VP harmonization) | +$10,500/yr | $210,000 × 5% |
| Off-cycle retention grant | 0.10% = 52,000 sh, $200,200 (2.3% of available pool) · 0.20% = 104,000 sh, $400,400 (4.5%) · 0.30% = 156,000 sh, $600,600 (6.8%) | Size against his actual unvested balance once known |
| Base adjustment | NO BENCHMARK DATA. Size it once the VP band exists | — |
| Retention bonus tied to rebuild milestones (optional) | Committee sets the amount | Ties cash to the outcome you care about |
8C. Aisha Rahimi: answer her concern with a date, not a promise of a number
- Acknowledge that the cash gap is real. Commit to a decision once the VP band exists, before the Q1 2027 meeting.
Parity floor (internal reference, not market): base $185,000 → $195,000 =
+$10,000 base, +$12,000 a year in target cash (including 20% bonus on the increase).
- Under principle 3, her scope argues for a placement
above Jonah's in the band. How far above depends on benchmark data.
- Bring her into the first refresh cycle, with the unvested-floor check applied. If she owns renewals or expansion, add GRR/NRR to her individual goals (5C).
8D. CFO base above the founders: is it a problem?
Not in itself.
- The founders hold 18.5% ($37,037,000 at 409A) and 9.0% ($18,018,000). The CFO holds 1.4% ($2,802,800).
- Founders taking below-market cash in exchange for ownership is a common and often deliberate choice.
- The CFO is the only externally hired C-suite executive, and her pay reflects what it took to hire her.
The real board questions are these
- Is founder cash below market? NO BENCHMARK DATA for CEO or CTO.
- Is it intentional? Ask Elena and Ravi.
Incentive and retention. The CEO is fully vested and the CTO is 75% vested, against a 4–6 year exit. Should the Board consider founder grants or a CEO bonus?
Options and costs:
- (a) No change: $0.
- (b) Bring both founders to the CFO's base, as internal parity only: +$65,000 a year (CEO +$25,000, CTO +$40,000).
- (c) Add a CEO bonus target: amount set by the Board.
Don't reduce the CFO's pay. CEO pay is recommended by the Committee and approved by the Board, not set by management.
8E. Framework adoption
| # | Recommendation | Annual cash cost | Rests on |
|---|---|---|---|
| 1 | Buy benchmark data in October: a survey cut for E3–E6 plus VP Sales | Subscription cost (not supplied) | "We have not pulled any market survey data yet" |
| 2 | Committee approves the VP Sales offer range before November finalists | $360,000 OTE at the floor reference, plus the optional ramp guarantee of up to $90,000 | Previous incumbent's package; finalists' timing |
| 3 | Samir retention package in Q4 2026 | +$10,500/yr, plus a grant of $200,200–$600,600 at 409A | Stated retention risk |
| 4 | Harmonize all VP bonus targets at 20% | +$22,250/yr (Clare +$11,750, Samir +$10,500; includes item 3's $10,500) | Current 15%/20% split |
| 5 | Aisha: parity floor now, final placement after benchmark | +$12,000/yr floor | Her stated concern; base and team sizes |
| 6 | Board decision on founder cash | $0 to +$65,000/yr | CFO base above the founders |
| 7 | Adopt the refresh rule (6D) and a pool forecast | Equity only; capped by the Committee | Committee request; no refresh since 2024; 4.4% available |
| 8 | Adopt the philosophy (Section 2) at Q1 2027; bands and FY2027 bonus metrics follow benchmark data and the FY2027 plan | $0 | Committee request |
Cash roll-up:
| Scenario | Annual target cash |
|---|---|
| Current team | $1,764,000 |
| + items 4 and 5 | $1,798,250 (+$34,250) |
| + VP Sales at the floor OTE | $2,158,250 |
| + founder parity (option b) | $2,223,250 |
All figures exclude any market-driven adjustments, which can't be sized yet.
8F. Timeline
- October 2026: buy benchmark data. Close the Section 10 data gaps. Hold the Samir conversation.
- Late October / early November: Committee approves the VP Sales offer range and the Samir package.
- November–December: VP Sales offer. Aisha told the decision date.
Q1 2027 board meeting: adopt the philosophy, bands, refresh rule, FY2027 bonus plan, and the founder pay decision. Run the first refresh cycle.
9. Governance and Approval Matrix
Quarrystone has no named HR head in the brief. Until one is named, the "HR head" column means the person the CEO designates; confirm who (Section 10).
| Decision | HR head | CEO | Comp Committee | Board |
|---|---|---|---|---|
| E3 hire within band and guideline | Prepare | Approve | Inform | — |
| E3 hire above band or above equity guideline | Prepare | Recommend | Approve | Inform |
| VP Sales offer range (no band yet) | Prepare | Recommend | Approve | Inform |
| E5 / C-suite hire | Prepare | Recommend | Approve | Approve |
| CEO pay (base, bonus, grants) | — | — | Recommend | Approve |
| Founder (CTO) cash and grants | — | Input | Recommend | Approve |
| Annual merit budget and bonus plan metrics | Prepare | Recommend | Approve | Inform |
| Annual refresh cycle under the written rule | Prepare | Recommend | Approve | Inform |
| Off-cycle retention grant or bonus | Prepare | Recommend | Approve | Inform |
| Philosophy adoption or changes | Prepare | Recommend | Recommend | Approve (first adoption); Inform after that |
| Option pool increase | — | Recommend | Recommend | Approve (stockholder approval may be needed; counsel to confirm) |
Exception checklist (required for anything outside band, guideline, or rule):
- Business case in writing. Why this person, why now, what's unique.
- Precedent risk. Will peers expect the same? Can the difference be explained?
- Internal equity check against every same-level peer in Section 7.
- Approval at the level shown above.
- Record the rationale and approval chain, with an end date if the exception is temporary.
Board materials for Q1 2027:
- one-page philosophy (Section 2);
- detailed schedule (Section 1 plus the market column once benchmarked);
- peer group definition and data sources;
- annual recommendations: merit budget, refresh budget, new-hire ranges;
- decision memos for VP Sales, Samir, Aisha, and founder pay. Each memo covers: decision requested, background, options with costs (Section 8), recommendation, and supporting market data.
Sign-off required:
- A compensation consultant or the Committee signs off on the bands and CEO pay.
- A tax adviser and employment counsel confirm the vehicle, ISO-limit, acceleration, and clawback content.
10. Open Items
Questions for you, in priority order:
Benchmark data. Which survey will you buy, and can a dated cut for E3–E6 and VP Sales (base, bonus or OTE, new-hire equity % FD) arrive by late October? Without it, every band and market position stays empty.
2.
Recruiter data. Can the recruiter give actual figures for their recent VP Sales placements and each finalist's current comp? How is their fee calculated?
3.
409A check. Is 52,000,000 the post-Series B FD count? If so, the 409A ($3.85) is about 95% of the implied round price (≈$4.04). Is that right?
4.
Cap table detail. Strike prices, grant dates, and vesting schedules for every executive grant. Specifically: how Samir's 0.6% splits across grants, Aisha's grant history, the CTO's remaining 25% schedule, and the previous VP Sales grant and how much of it returned to the pool.
5. Pool usage. Trailing 12-month grants and the 2027 hiring plan, so the 4.4% runway can be forecast.
6. Cash. Current runway and burn. This sets how far cash positioning can go.
7.
FY2027 operating plan. ARR, NRR, and efficiency targets for the bonus metrics, the VP Sales quota, and the fiscal year-end.
8.
Scope. Team size and reporting line for Product, Engineering, the CTO, and the CFO. Does Customer Success own a renewal or expansion number?
9.
Performance ratings for each executive. They are needed for merit, refresh tiers, and the pay-for-performance review.
10. Acceleration and severance. Does any executive have change-of-control or severance terms today?
11. Founders' intent. Is Elena's and Ravi's below-CFO cash a deliberate choice?
12. HR owner. Who prepares compensation decisions in the approval matrix?
13. Benefits and perquisites, to complete the total compensation view.
executive-compensation-analysis.pdf
PDF · document
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About this skill
For CEOs, CHROs, and compensation committee members who need executive pay decisions they can defend. Provide your current executive pay, equity pool and 409A, open challenges such as a pending hire or a retention risk, and the benchmark data you hold, and it produces a compensation framework: philosophy and market positioning, executive levels and role families, salary bands, bonus targets and metrics, equity grant, vesting, and refresh guidelines, an internal equity review with a recommended action per executive, and a governance and approval matrix. Every market figure cites the benchmark source you supplied; where none exists the cell reads "NO BENCHMARK DATA" instead of a guessed percentile. Totals are recomputed from their components, and gaps come back to you as questions. Tax and equity-vehicle points are flagged for your tax adviser and counsel, and bands and CEO pay for your compensation committee.
What's in the zip
SKILL.md: the skill.references/recipe.md: the full step-by-step recipe (about 5,600 words) with templates and worked examples.evals/: three test cases you can run to check its behavior.LICENSE.txt: single-purchaser license; use it in your own work, including for clients.
Part of the Executive & Board Pack (10 skills). The demo below is a real run on a fictional company: Claude's reply, then the full document it wrote.
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