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    Rep Scorecard

    Rep Scorecard

    Turn CRM CSVs into detailed sales performance scorecards with 0-100 scoring and AI-driven coaching recommendations.

    Updated May 2026
    Security scanned
    One-time purchase

    $12

    · or 60 credits

    One-time purchase

    30-day refund guarantee

    Secure checkout via Stripe

    Included in download

    • Generate 0-100 performance scores for an entire sales team from a CSV.
    • Identify specific funnel bottlenecks for individual account executives.
    • terminal, file_write, network automation included
    • Includes example output and usage patterns
    • Instant install

    See it in action

    A real example of what this skill takes in and produces.

    Sample output

    REP: Sarah Jenkins | Score: 88 | Rank: Top 10% Activity: 420 emails (92nd percentile) Funnel: 12% Proposal-to-Won (Team Avg: 8%) Coaching: 1. High proposal volume but 15% drop in avg deal size; review discounting floor. 2. 4 deals stale >60 days; move to 'Lost' or refresh contact.

    About This Skill

    Transform Sales Data into Actionable Coaching

    The Rep Scorecard skill automates the complex process of evaluating sales performance from raw CRM exports. Instead of manual spreadsheet manipulation, this skill analyzes deal history, activity logs, and pipeline health to produce professional, audit-ready performance reports.

    Data-Driven Insights

    This skill goes beyond simple "won/lost" metrics. It implements a sophisticated scoring algorithm that evaluates reps across five dimensions: activity execution, funnel conversion, deal quality, forecast accuracy, and pipeline health. It automatically handles data normalization, currency parsing, and missing value imputation using team medians to ensure fair comparisons.

    Why Use This Skill?

    • Beyond Raw Numbers: It calculates percentile ranks and funnel conversion rates (Lead -> Meeting -> Proposal -> Closed) to identify exactly where a rep is stalling.
    • Automated Coaching: Generates three specific, evidence-based coaching recommendations per rep, moving past generic advice to concrete, metric-backed actions.
    • Pipeline Forensics: Identifies stale-stage counts, pipeline aging, and next-close concentration to highlight future revenue risks.
    • Built for Managers: Provides a transparent scoring system and an executive summary of team strengths and risks.

    Supported Inputs

    Accepts CSV files with columns for rep names, deal amounts, stages, and activity counts (calls, emails, meetings). It supports advanced mapping for quotas, territories, and forecast probabilities.

    Use Cases

    • Generate 0-100 performance scores for an entire sales team from a CSV.
    • Identify specific funnel bottlenecks for individual account executives.
    • Create data-backed coaching plans for weekly 1-on-1 sales meetings.
    • Audit pipeline health and forecast accuracy across different territories.

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    Security Scanned

    Passed automated security review

    Permissions

    Terminal / Shell
    Write Files
    Network Access
    Read Files
    Environment Variables

    Allowed Hosts

    api.hubapi.com
    login.salesforce.com

    File Scopes

    .env
    ./rep-data/**/*.csv
    ./scorecards/**/*.md
    ./coaching-plans/**/*.md

    Rep Scorecard needs terminal access for data processing and scoring calculations. File read access loads rep performance CSVs. File write access saves individual scorecards and coaching plans. Network access is optional for CRM integration to pull live rep data. Environment variables read API keys for optional CRM sync. No browser access required.

    Works with Claude Code and Codex. Input from CSV or CRM export (HubSpot/Salesforce via API optional). No API keys required for core functionality.

    Frequently Asked Questions