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    Nex Lead Scoring Rubric

    by Nex AI

    1

    Scores scraped B2B leads on a transparent rubric so outreach starts with the accounts most likely to book a call.

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    See it in action

    You say

    Score this prospect: TechFlow BV, KBO 0742.852.147, Gent, 12 employees, website is just a landing page with a phone number. focus is automation.

    Your agent does

    Lead Score: 85/100 (Priority 1)

    • Sector Fit: 20/20 (Automation focus)
    • Size: 20/20 (12 staff, owner-led)
    • Online Presence: 15/20 (Gap identified)
    • Decision Speed: 15/20 (SME structure)
    • Geography: 15/20 (Gent) Action: Build demo within 48h.

    What you get

    Rank scraped prospect lists for cold outreach priority.Clean stale CRM data to find high-value re-touch opportunities.Standardize lead qualification for junior sales teams.Identify the best targets for custom demo site builds.

    About this skill

    What it does

    • Defines a weighted rubric across firmographics, digital maturity, buying signals and reachability, with the weights visible rather than hidden in a model.
    • Scores each lead 0 to 100 and buckets them into now, nurture and drop, with the reason per score.
    • Flags disqualifiers early: no website, wrong sector, out of region, no reachable decision maker.
    • Outputs a ranked CSV plus a short why-this-lead line you can paste into the first mail.

    Use cases

    • Ranking a freshly scraped prospect list before cold outreach
    • Deciding which accounts deserve a built demo site first
    • Cleaning a stale CRM list down to the accounts worth re-touching
    • Giving a junior sales person a repeatable qualification standard

    Known limitations

    The rubric is a starting point tuned to Belgian SME web and automation work, and the weights need calibrating on your own booked-call data. It scores fit, not intent, so it cannot tell you when a company is about to buy.

    How to install

    Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.

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    Creator

    Nex AI
    Nex AI

    300 skills on Agensi

    Founder of Nex AI. I build production-grade Claude Skills from systems that actually run: multi-tenant SaaS, Telegram agents, Raspberry Pi infrastructure, 3D multiplayer rooms. Every skill ships battle-tested patterns, not theory. 33+ open source skills published, commercial catalog growing.

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