HubSpot Property Naming Cheat Sheet
A tight, opinionated naming and hygiene convention for HubSpot custom properties that keeps a portal legible as it scales.
Free
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Example session with this skill installed
I need to create a custom property for tracking our internal lead quality score that gets updated by a Python script. How should I name and configure it?
- Read your context and instructions
- Compiled the hubspot property naming
Internal Name: ops_lead_quality_score (snake_case)
Label: Ops Lead Quality Score
Type: Dropdown (Select narrowest reportable type)
Description: Set by lead_scoring.py script. Values: 1-5.
Group: Ops - Scoring
Rule: Use 'ops_' prefix to distinguish from native HubSpot scores.
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About this skill
Free — the naming, prefixing, description, typing, and grouping rules that stop HubSpot property sprawl before it starts. Covers internal name casing, team prefixing, integration-sourced field prefixing, labels vs. internal names, mandatory descriptions, narrowest-type selection, property grouping, and a 30-second checklist to run before creating any new property. Standalone and immediately usable — adopt it today as your team's property standard.
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