gtm brief pack

Marketing teams and founders often waste weeks on high-level strategy decks that lack tactical execution. This skill converts raw product details into a functional GTM one-pager focused on messaging hypotheses and rapid experimentation.

What it does

• Positioning logic defines a clear category and value proposition based on user-supplied competitor data.
• ICP segmentation identifies primary targets, trigger events, and specific disqualifiers to narrow focus.
• Messaging matrix maps core claims to available proof points and pre-emptively addresses common objections.
• Channel ranking evaluates 3 to 5 acquisition channels based on effort, fit, and specific experiment ideas.
• Experiment mapping builds a 4-week tactical plan with clear signals to watch and "kill" rules for failed tests.

How it works

1. Provide the core offer, target customer profile, and specific launch goals.
2. The skill analyzes constraints like budget and team size to filter out impractical channels.
3. It generates a structured markdown brief including positioning, messaging tables, and a checklist.
4. Use the output to align sales and marketing teams or to kick off a 30-day pilot.

Frameworks & tools

This skill is framework-agnostic but follows Jobs-to-be-Done (JTBD) principles. It is designed for SaaS founders, product marketers, and agency owners using Markdown-based documentation tools.

Why this beats prompting it yourself

Standard LLM prompts often hallucinate revenue forecasts, CAC, and LTV metrics that don't exist yet. This skill enforces a "no invented data" rule, ensuring the plan stays grounded in reality and treats all unverified claims as hypotheses to be tested.

Use cases

• Launching a new SaaS feature to an existing user base.
• Pivoting an agency service to a new vertical or niche.
• Preparing a GTM summary for a founder offsite or sprint planning.
• Aligning a VA or junior marketer on the first 30 days of outreach.

Known limitations

Does not provide financial modeling, revenue forecasting, or regulated financial advice. Requires the user to provide specific competitor names and proof points to avoid generic outputs.