Brand & Marketing Launch Kit
Everything you need to take a product or a brand to market, in one package. Define the brand first — personality, naming direction, colour, type, logo brief and the rules that keep it consistent — then build the page that sells it: narrative structure, art direction, real copy patterns, and a 25-point audit that strips out the tells that make a page look AI-generated. From there, extend the same identity into the channels that carry it: a pitch deck with a narrative that holds an investor or client to the last slide, social and infographic frames cut to current platform specs, and email and newsletter layouts that actually render in Outlook and survive Gmail's clipping limit. Five specialist jobs — brand, web, deck, social, email — that normally go to five different people, with one visual system running through all of them. Built by a designer and art director with 20+ years across brand, publishing, product and education work — 3x APEX Award winner.
Works with every agent that reads SKILL.md — Claude Code, Cursor, Codex CLI, Gemini CLI, GitHub Copilot, Windsurf, OpenClaw, and more.
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What's included
5 skillsPositioning, logo brief, colour with verified contrast, type, voice — and the applications you actually use.
Landing pages that don't look AI-generated: conversion narrative, real art direction, production copy, and a 25-point AI-tell audit.
One idea per slide, headlines that tell the story, and a design system your deck actually follows.
Carousels, stat cards and infographics that stop the scroll — storyboard, visual system, platform-correct sizes.
Outlook, Gmail clipping, dark mode, images off — designed for the constraints, not around them.
See it in action
Brand Identity Starter — 12 Decisions, One Guide
Example session with this skill installed
I'm launching 'NexusFlow', a B2B SaaS for automated supply chain tracking. We need to look reliable but modern. Help us build a brand identity including colors, fonts, and a logo brief.
- Read your context and instructions
- Compiled the brand identity starter
- Generated the image
I have developed the brand identity for NexusFlow, focusing on 'Reliable Precision' as the core positioning. This identity balances the stability required for supply chain logistics with the modern speed of an automated SaaS platform.
NexusFlow Brand Identity System
1. Visual Directions (Logo Brief)
| Direction | Concept | Typography | Visual Metaphor |
|---|---|---|---|
| The Connector | Interlocking 'N' and 'F' | Inter Bold | Nodes linked by a single, unbroken line. |
| Steady Pulse | Data-driven wordmark | Roboto Mono | A geometric glyph representing a flowing timeline. |
| High Ground | Abstract geometric symbol | Montserrat | A simplified upward arrow integrated into negative space. |
2. Color System (Accessibility Verified)
| Usage | Name | Hex | Contrast Ratio (on White) | Notes |
|---|---|---|---|---|
| Primary | Logistics Blue | #1A365D | 12.8:1 | Trust, stability, depth. |
| Accent | Kinetic Teal | #2D99FF | 3.2:1 | Use for UI focus states/buttons. |
| Neutral | Slate Gray | #4A5568 | 6.4:1 | Body text and borders. |
| Background | Ice White | #F7FAFC | N/A | Interface background. |
3. Typography & Tokens
:root {
/* Brand Fonts */
--font-display: 'Inter', sans-serif;
--font-body: 'Source Sans Pro', sans-serif;
/* Type Scale */
--text-xs: 0.75rem; /* 12px */
--text-base: 1rem; /* 16px - Body */
--text-xl: 1.25rem; /* 20px - H3 */
--text-2xl: 1.5rem; /* 24px - H2 */
--text-4xl: 2.25rem; /* 36px - H1 */
/* Brand Colors */
--color-primary: #1A365D;
--color-accent: #2D99FF;
--color-text-main: #2D3748;
}
4. Voice and Tone
- Voice: Professional, efficient, and observant.
- We sound like: An expert logistics coordinator who never loses a package.
- We never sound: Hype-driven, overly casual, or vague.
Next steps
- Send the Logo Brief to a designer to execute the 'Connector' or 'Steady Pulse' concepts.
- Add the CSS Variables to your global stylesheet to unify your landing page and dashboard.
- Update your LinkedIn and Twitter headers using the Logistics Blue and Ice White palette.
brand-identity-starter-12-decisions-one-.png
PNG · 1536×1024
Example file from a real run - the skill writes it into your workspace.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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Click the path to copy it. Create the folder if it does not exist yet.
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