Landing Page Designer — Art Direction That Converts

    2

    Landing pages that don't look AI-generated: conversion narrative, real art direction, production copy, and a 25-point AI-tell audit.

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    Landing Page Designer — Art Direction That Converts

    Example session with this skill installed

    Design a landing page for "QueueFlow", a SaaS that automates customer support tickets for Shopify stores using their own past resolution data. $99/mo. We have 3 case studies and 5 logos.

    • Read your context and instructions
    • Compiled the landing page designer

    I have analyzed the QueueFlow offer. Since this is a $99/mo B2B tool, the design needs to prioritize utility and data-backed trust over flashy visuals.

    Landing Page Spec: QueueFlow

    Art Direction

    • Direction: "Technical Precision." High-contrast, structured grid, data-heavy visuals.
    • Type: Space Grotesk (Headers) for a technical feel, IBM Plex Sans (Body) for legibility.

    Palette: Background: #F8FAFC (Cool Gray), Accent: #2563EB (Resolution Blue), Success: #059669 (Data Green).

    • Imagery: Macro-crops of actual dashboard ticket resolutions. No 3D blobs.

    Page Narrative

    SectionGoalContent Detail
    01. HeroClarityHeadline: "Automate 70% of Shopify Support with your own history." Sub: QueueFlow learns how you solved past tickets to resolve new ones instantly. CTA: Start 14-day free trial.
    02. Social ProofAuthorityLogo bar featuring your 5 Shopify brand partners. Greyscale, 60% opacity.
    03. The LogicProduct3-step visualization: 1. Sync History -> 2. Model Trains -> 3. Auto-Resolutions Begin.
    04. EvidenceProofThree cards featuring your case studies. Highlight the "Time to Resolve" metric in #059669.
    05. Anti-ObjectionRisk Reduction"Works with your current Shopify setup." No new dashboard needed. PCI compliant.
    06. Final CTAConversionRe-state offer: "Put your support on autopilot for $99/mo."

    AI-Tell Audit Results

    • Fixed: Removed "Revolutionize your workflow" headline for specific "Automate 70%" claim.
    • Fixed: Replaced standard 3-column feature icons with a narrative process flow.
    • Fixed: Broke the 96px uniform spacing with a tight social proof bar and an expansive Hero.

    Next steps

    1. Send over the high-res PNGs for the 5 partner logos.
    2. Provide the specific percentage improvements from your 3 case studies.
    3. Confirm if you want the HTML/CSS build based on this spec.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    The problem

    Most AI-generated landing pages look identical: centered heroes with gradient blobs, generic feature cards, and "Unlock the power" copy. This lack of visual and narrative hierarchy kills conversion rates and makes your brand look like an unoriginal template.

    What it does

    • Constructs a conversion-focused narrative arc based on the specific price point and audience of your offer.
    • Defines a complete art direction including typeface pairings, hex palettes, layout rhythm, and image treatments.
    • Writes production-ready copy that avoids AI cliches, focused on verbs, numbers, and specific benefits.
    • Performs an "AI-tell" audit to strip away common machine-generated design patterns like uniform spacing and generic icons.
    • Generates either a Figma-ready technical spec or responsive, semantic HTML/CSS code.

    Why this beats prompting it yourself

    Generic prompts result in generic designs. This skill applies 20 years of art direction expertise to make deliberate choices about density, asymmetry, and psychological triggers. It enforces strict rules against "AI-isms" and ensures every section has a specific conversion goal rather than just filling space.

    Use cases

    • Designing a high-converting SaaS homepage from a product brief.
    • Critiquing and redesigning an existing low-performing landing page.
    • Building a mobile-responsive marketing site for a new app or course.
    • Creating a Figma-ready spec to hand off to a visual designer or developer.

    Known limitations

    Does not invent testimonials or logos; uses clearly marked placeholders for real proof you must provide. Does not perform deep WCAG audits or backend form integration.

    Requires a clear offer to start. Uses placeholders for proof (logos/testimonials) rather than inventing them. Focuses on design and structure, not backend form handling.

    How to use

    1. 1

      Connect your agent to the Agensi MCP

      Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup

    2. 2

      Sign in to Agensi

      Your agent shows a sign-in link. Sign in and click Allow.

    3. 3

      Ask for what you need

      Your agent loads this skill and uses it on your task. It always asks before any payment.

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    What's inside

    Frequently Asked Questions

    You will receive a complete conversion narrative, a detailed art direction style guide, production-ready copy, and your choice of Figma technical specs or responsive HTML/CSS code.

    Unlike standard AI generators that use generic templates, this skill applies an 'AI-tell' audit to remove common patterns like uniform spacing and cliché copy, ensuring your site looks professionally hand-crafted.

    Yes, this skill is designed to work seamlessly with advanced LLMs like GPT-4 and Claude 3.5 Sonnet to ensure the highest quality of art direction and code output.

    While this skill generates high-quality semantic HTML/CSS, it focuses on the front-end design and copy; you will need to manually integrate your own backend forms, analytics, or CMS.

    Simply provide your product brief, target audience, and price point, and the skill will guide you through the process of generating your design and copy assets immediately.

    New in Frontend & Web Apps