Landing Page Designer — Art Direction That Converts
Landing pages that don't look AI-generated: conversion narrative, real art direction, production copy, and a 25-point AI-tell audit.
$12
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentsLanding Page Designer — Art Direction That Converts
Example session with this skill installed
Design a landing page for "QueueFlow", a SaaS that automates customer support tickets for Shopify stores using their own past resolution data. $99/mo. We have 3 case studies and 5 logos.
- Read your context and instructions
- Compiled the landing page designer
- Generated the UI component
I have analyzed the QueueFlow offer. Since this is a $99/mo B2B tool, the design needs to prioritize utility and data-backed trust over flashy visuals.
Landing Page Spec: QueueFlow
Art Direction
- Direction: "Technical Precision." High-contrast, structured grid, data-heavy visuals.
- Type: Space Grotesk (Headers) for a technical feel, IBM Plex Sans (Body) for legibility.
Palette: Background: #F8FAFC (Cool Gray), Accent: #2563EB (Resolution Blue), Success: #059669 (Data Green).
- Imagery: Macro-crops of actual dashboard ticket resolutions. No 3D blobs.
Page Narrative
| Section | Goal | Content Detail |
|---|---|---|
| 01. Hero | Clarity | Headline: "Automate 70% of Shopify Support with your own history." Sub: QueueFlow learns how you solved past tickets to resolve new ones instantly. CTA: Start 14-day free trial. |
| 02. Social Proof | Authority | Logo bar featuring your 5 Shopify brand partners. Greyscale, 60% opacity. |
| 03. The Logic | Product | 3-step visualization: 1. Sync History -> 2. Model Trains -> 3. Auto-Resolutions Begin. |
| 04. Evidence | Proof | Three cards featuring your case studies. Highlight the "Time to Resolve" metric in #059669. |
| 05. Anti-Objection | Risk Reduction | "Works with your current Shopify setup." No new dashboard needed. PCI compliant. |
| 06. Final CTA | Conversion | Re-state offer: "Put your support on autopilot for $99/mo." |
AI-Tell Audit Results
- Fixed: Removed "Revolutionize your workflow" headline for specific "Automate 70%" claim.
- Fixed: Replaced standard 3-column feature icons with a narrative process flow.
- Fixed: Broke the 96px uniform spacing with a tight social proof bar and an expansive Hero.
Next steps
- Send over the high-res PNGs for the 5 partner logos.
- Provide the specific percentage improvements from your 3 case studies.
- Confirm if you want the HTML/CSS build based on this spec.
landing-page-designer-art-direction-that.tsx
TSX · React component
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Most AI-generated landing pages look identical: centered heroes with gradient blobs, generic feature cards, and "Unlock the power" copy. This lack of visual and narrative hierarchy kills conversion rates and makes your brand look like an unoriginal template.
What it does
- Constructs a conversion-focused narrative arc based on the specific price point and audience of your offer.
- Defines a complete art direction including typeface pairings, hex palettes, layout rhythm, and image treatments.
- Writes production-ready copy that avoids AI cliches, focused on verbs, numbers, and specific benefits.
- Performs an "AI-tell" audit to strip away common machine-generated design patterns like uniform spacing and generic icons.
- Generates either a Figma-ready technical spec or responsive, semantic HTML/CSS code.
Why this beats prompting it yourself
Generic prompts result in generic designs. This skill applies 20 years of art direction expertise to make deliberate choices about density, asymmetry, and psychological triggers. It enforces strict rules against "AI-isms" and ensures every section has a specific conversion goal rather than just filling space.
Use cases
- Designing a high-converting SaaS homepage from a product brief.
- Critiquing and redesigning an existing low-performing landing page.
- Building a mobile-responsive marketing site for a new app or course.
- Creating a Figma-ready spec to hand off to a visual designer or developer.
Known limitations
Does not invent testimonials or logos; uses clearly marked placeholders for real proof you must provide. Does not perform deep WCAG audits or backend form integration.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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Click the path to copy it. Create the folder if it does not exist yet.
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