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    Website Competitor UX Analyzer

    1

    Audit competitor UX and messaging to identify market gaps and differentiation opportunities.

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    Website Competitor UX Analyzer

    Website Competitor UX Analyzer

    Example session with this skill installed

    Analyze my landing page [URL] against competitors [URL A] and [URL B]. Focus on hero messaging, pricing presentation, and CTA friction.

    • Read your context and instructions
    • Compiled the website competitor ux
    • Generated the UI component

    I have analyzed the supplied content for the three sites. The comparison highlights a significant gap in how your site handles price transparency compared to the market leaders.

    Competitive UX Analysis

    Messaging ElementYour SiteCompetitor A (Market Leader)Competitor B (Challenger)Gap
    Hero HeadlineFeature-focused ("Manage your tasks")Outcome-focused ("Save 10 hours a week")Outcome-focused ("Finish work by 5pm")Lacks emotional hook
    Pricing UXContact sales onlyTiered self-serve with monthly pricingFree forever tier + Pro pricingHigh friction for SMBs
    Primary CTA"Get Started" (Grey)"Start Free Trial" (High contrast)"Join 50,000+ users" (Social proof)Low visual hierarchy

    UX Pattern Detection

    • Common Pattern: Competitors use outcome-oriented headlines and immediate price visibility to build trust.
    • Missing: Your site lacks a "low-stakes" entry point, requiring a sales conversation for all users.

    Differentiator: Your "Enterprise Security" section is more detailed than both competitors, which is a strength for high-ticket buyers.

    Prioritized Action Plan

    PriorityFindingEvidenceRecommended ChangeEffort
    P0High CTA FrictionCompetitors use social proof and high contrast on buttons.Update CTA color and add "No credit card required" subtext.Low
    P1Pricing TransparencyUsers must click 3 times to find pricing.Add a pricing link to the primary navigation.Low
    P2Benefit AlignmentHero copy focuses on "what" instead of "why".Rewrite hero to lead with time-saving outcomes.Medium

    Next steps

    1. Update the Hero CTA color to a high-contrast brand color.
    2. Draft three outcome-focused headlines for A/B testing.
    3. Add a "Start Trial" button to the global navigation bar.

    website-competitor-ux-analyzer.tsx

    TSX · React component

    Generated

    Example file from a real run - the skill writes it into your workspace.

    Connects securely to your tools. The creator never sees your data.

    What you get

    Compare pricing UX and discoverability across multiple competitor sites.Map navigation and information architecture against market standards.Identify conversion friction points in the user journey vs rivals.Generate a prioritized UX roadmap for agency client reports.

    About this skill

    The problem

    Building a website in a vacuum leads to missed market expectations and weak differentiation. You likely struggle to articulate why your UX or messaging is lagging behind competitors without relying on pure guesswork.

    What it does

    • Performs multi-mode UX audits comparing your site against competitors using supplied URLs or screenshots.
    • Maps user journeys to identify friction points in navigation, information architecture, and CTA placement.
    • Analyzes messaging, value propositions, and pricing UX to find gaps in market positioning.
    • Generates competitive gap matrices and prioritized action plans based on evidence rather than assumptions.
    • Identifies common market patterns to determine where to follow standards and where to differentiate.

    Why this beats prompting it yourself

    General prompts often hallucinate competitor data or suggest direct imitation. This skill enforces strict research hygiene, distinguishing between observed evidence and interpretation while prioritizing differentiation over copying. It provides structured frameworks like gap matrices and A/B test hypotheses that standard chat sessions lack.

    Use cases

    • Audit a new landing page against three top market rivals before launch.
    • Identify why a competitor's pricing UX feels more intuitive or transparent.
    • Map navigation hierarchies to see if your information architecture meets industry standards.
    • Develop a differentiation strategy for a client site as part of an agency UX review.

    Known limitations

    Requires user-supplied evidence as it cannot browse authenticated or private pages. Does not provide real-time analytics, heatmaps, or live user testing data.

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

    ~30 seconds
    1. 1

      Download the ZIP

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    2. 2

      Unzip into your skills folder

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    3. 3

      Ask your agent to use it

      Restart the agent if it was already running. It picks the skill up automatically - no config needed.

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