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Web Design Lead Qualifier
by Rian O'Leary
Automated deep-research and scoring agent for qualifying web design prospects and drafting bespoke outreach.
Free
See it in action
You say
Qualify this lead for me: acmeplumbing.ie. After you finish the report, show me a preview of the results.
Your agent does
See screenshots below ⬇️
About this skill
What it does
Turns your AI agent into a lead research assistant for freelance web design. Point it at a prospect's website and it crawls their pages, audits their tech stack, scores their fit on 5 signals, and writes a full qualification report you can act on. Then drafts a personalised first-contact email with talking points.
Why this over just prompting
Prompting gets you a generic summary. This skill gets you a structured, evidence-based assessment — the agent actually crawls the site, reads multiple pages, and scores against real criteria (need, size, budget, accessibility, timing). Honest scores, not inflated ones. Every finding traces back to a source. No SaaS, no cloud — your reports live as markdown files on your machine.
What's included
- Site crawler — Fetches the homepage plus 3–5 key pages (about, services, contact, reviews). Playwright for JS-rendered sites, requests as fallback
- 5-signal scoring — Need, size, budget, accessibility, timing. Honest 1–10 score with detailed reasoning
- Qualification report — Company overview, web presence audit, fit assessment, key findings, unverified items flagged, and a clear recommendation
- Email draft + talking points — Personalised first-contact email referencing specific findings from the report, plus a structured brief for writing your own version
- Anti-hallucination rules — Every claim must be sourced. Unverified items are flagged. Numbers are traceable. No invented statistics
How it works
Everything runs locally. A Python script handles the site fetching (with DNS validation and redirect checking for security). Setup takes 2 minutes — the agent asks where to save reports, optionally installs Playwright, and you're ready. Works with Claude Code, Codex CLI, OpenClaw, Cursor, Gemini CLI, and any agent that supports SKILL.md files.
Ready for the full pipeline?
This is the standalone lead qualifier. WebClient Studio adds a pipeline tracker with local database, AI proposal builder, and client onboarding — everything from qualified lead to signed project. Your qualification reports feed directly into proposals and briefs.
Requirements
- Python 3.8+
- `requests` and `beautifulsoup4` (installed during setup)
- Playwright optional but recommended for JavaScript-rendered websites (~150MB)
How to install
Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.
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