Web Agency Prospect Audit: Site Teardown to Outreach Email

I audited the bundled demo: the home page of an invented bakery, Harbor Lane Bakery.

Step 1: audit

Website audit: 10 checks

check           result        evidence
--------------  ------------  --------
https           issue         the page ends on plain http after 1 redirect(s); the Chrome browser shows an info or 'Not secure' label for such pages
viewport        issue         no mobile viewport tag (width=device-width), so phones may show a shrunken desktop page
title           issue         no meta description in the page head
h1              issue         0 H1 headings (one main heading is usual)
alt-text        issue         2 of 3 images have no alt attribute
page-weight     ok            HTML 1 kB, 2 external scripts, 2 stylesheets, 3 images
cms             issue         the page publishes its platform and version (WordPress 5.8.3) in a generator tag
copyright       issue         the copyright line says 2019; it is 2026, which can make the site look unmaintained
contact         ok            1 role address(es)
local-business  issue         no LocalBusiness structured data (schema.org) in JSON-LD or microdata; it can give search engines the address and opening hours in machine-readable form

Fit score: 10 of 10 (this skill's weights; more and weightier issues = more for a web agency to offer)

Top signals (at most five; the draft may use only these):
1. [https] the page ends on plain http after 1 redirect(s); the Chrome browser shows an info or 'Not secure' label for such pages
2. [viewport] no mobile viewport tag (width=device-width), so phones may show a shrunken desktop page
3. [cms] the page publishes its platform and version (WordPress 5.8.3) in a generator tag
4. [copyright] the copyright line says 2019; it is 2026, which can make the site look unmaintained
5. [title] no meta description in the page head

Recipient: info@harborlanebakery.example
(1 personal-looking address(es) on the page were counted and are not shown)

Step 2: outreach draft (two signals only)

To: info@harborlanebakery.example
Subject: Two things I noticed on the Harbor Lane Bakery website

Hi Harbor Lane Bakery team,

I looked at your home page today and noticed two things that could be improved:

1. The page ends on plain http after 1 redirect, so Chrome shows an info or "Not secure" label next to your address.
2. There is no mobile viewport tag, so phones may show a shrunken desktop version of the page.

Both are quick fixes: move the site to https with a redirect, and add the viewport tag so the page fits a phone screen.

If it is useful, I can send a short write-up of both fixes, free of charge. This is a sales e-mail from <Agency name>, a web agency.

Best regards,
<Sender name>, <Agency name>
<Postal address>
<Phone or website>

Reply "no thanks" and I will not write again.

The sender, agency and postal address are placeholders until you give them.

Step 3: the same check on a fixed version of the page

check           result        evidence
--------------  ------------  --------
https           ok            requested over http, redirected to https (1 redirect(s), HSTS header present)
viewport        ok            a mobile viewport tag is set
title           ok            title 51 characters, meta description 128 characters
h1              ok            exactly 1 H1 heading
alt-text        ok            all 3 images have a text alternative (alt, aria-label or aria-labelledby)
page-weight     ok            HTML 1 kB, 0 external scripts, 1 stylesheets, 3 images
cms             ok            built with WordPress; no version number published
copyright       ok            copyright year 2026
contact         ok            1 role address(es), 1 phone link(s)
local-business  ok            LocalBusiness structured data (schema.org) found

Fit score: 0 of 10 (this skill's weights; more and weightier issues = more for a web agency to offer)

Top signals (at most five; the draft may use only these):
- none: no issue found, so there is no case for an outreach e-mail

Recipient: info@harborlanebakery.example

What this means

• The audit found eight fixable issues and picked the five strongest, each with the evidence it printed.
• The draft cites only two of them, because a short, specific e-mail is easier to check and to answer than a list of everything.
• Before sending, add your sender details and check the sending rules for your country in references/compliance.md. The personal address on the page was counted but never shown, and the draft goes to the role address.

Want me to audit one of your own prospects?