visual identity pro
Translate brand goals and moods into professional, repeatable visual identity systems and design rules.
$5
Works with the AI Agents you already use
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Example session with this skill installed
I'm launching a fintech app for Gen Z focused on ethical micro-investing. It needs to feel trustworthy but not boring or corporate. Define my visual style.
- Read your context and instructions
- Compiled the visual identity pro
I have defined a visual identity for your ethical fintech app that balances "Trustworthy" with "Gen Z energy" by using high-contrast utility and organic textures.
Visual Identity: Ethical Micro-Investing
Visual Language
The system uses a "Digital Organic" approach. We combine the precision of fintech (sharp lines, grid layouts) with the softness of ethical movements (rounded corners, grainy textures).
Composition Rules
- The Safe Margin: Use generous white space (minimum 24px on mobile) to reduce cognitive load.
Hierarchy: Large, left-aligned headers. Transactional data must be contained in high-contrast cards with 12px border radii.
3. Motion: Transitions should feel "weighted" (slow ease-in) to imply stability.
Typography Direction
- Primary (Headers): Plus Jakarta Sans (Bold). A modern geometric sans-serif that feels approachable and clean.
- Secondary (Body): Inter (Regular). Optimized for legibility in small-scale financial data.
Palette Roles
| Role | Hex | Purpose |
|---|---|---|
| Primary Action | #00D084 | "Growth Green" for buy buttons and positive trends. |
| Trust Base | #1A1C1E | "Deep Ink" for primary text and navigation. |
| Ethical Accent | #F4EDE4 | "Parchment" background to soften the digital feel. |
| Warning | #FF5252 | High-visibility red for risk alerts only. |
Imagery and Texture Direction
- Texture: Apply a subtle 3% grain overlay to solid backgrounds to avoid a "flat corporate" look.
Photography: Use candid, non-staged photos of diverse individuals in natural light. Avoid suits or office settings.
- Icons: Use 2pt stroke weight, open-path icons to feel "transparent" and honest.
Do and Do-Not Guide
- DO: Use the Growth Green for all success states.
- DO: Keep text-to-background contrast ratios above 4.5:1.
- DO NOT: Use gradients or drop shadows; keep the interface flat and honest.
- DO NOT: Use serif fonts, as they lean too heavily into traditional banking aesthetics.
Next steps
- Apply the #F4EDE4 background to your Figma prototypes to test readability.
- Review the font pairing in a mobile layout to ensure financial figures are clear.
- Draft one social media post using the "Safe Margin" rule to verify the layout logic.
Connects securely to your tools. The creator never sees your data.
About this skill
Maintaining a consistent visual style across web, social, and print is difficult when you lack a formal design background or a dedicated art director. This skill bridges the gap by translating abstract brand goals and messy "vibes" into a rigorous, repeatable visual language. It stops the guesswork of choosing colors or fonts by establishing functional rules for your brand identity.
What it does
- Visual Translation converts vague adjectives like "premium" or "modern" into specific, observable design behaviors.
- Functional Palettes defines color systems based on UI roles rather than just aesthetics.
- Composition Logic creates repeatable rules for layout and hierarchy that work across different aspect ratios.
- Typography Direction selects font pairings based on legibility and brand personality.
- Usage Guardrails provides clear "do and do-not" guides to prevent brand drift.
How it works
- Supply your brand goal, target audience, and a general sense of the "mood" you want to achieve.
- The skill restates your objective to ensure the art direction aligns with your business constraints.
- It builds a professional identity structure, prioritizing functional decisions over decorative fluff.
- You receive a structured visual system ready for implementation in your design tools.
Frameworks & tools
This skill is platform-agnostic and works for any design environment including Figma, Canva, Adobe Creative Cloud, or CSS-based web projects.
Why this beats prompting it yourself
Standard prompts often return generic "mood boards" full of flowery adjectives but no actionable rules. This skill enforces professional design standards and accessibility requirements, ensuring your brand identity is technically sound and scalable rather than just a one-off suggestion.
Use cases
- Brand Launch defining the look for a new startup from scratch.
- Design Systems turning a loose aesthetic into a set of rules for developers.
- Rebranding updating an inconsistent visual identity for better coherence.
- Content Creation setting rules for social media templates that stay on-brand.
Known limitations
Does not generate actual image files or vector assets. Requires manual implementation into design software based on the provided specifications.
Does not output image files (PNG/SVG). Requires manual implementation in design tools. focuses on rules rather than creating final assets.
How to use
- 1
Connect your agent to the Agensi MCP
Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup
- 2
Sign in to Agensi
Your agent shows a sign-in link. Sign in and click Allow.
- 3
Ask for what you need
Your agent loads this skill and uses it on your task. It always asks before any payment.
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