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trade business ops
Marketing operator for trade contractors: review replies, GBP posts, city landing pages, and quote follow-ups.
$10
trade business ops
Example session with this skill installed
I'm a plumber in Mesa. A guy named 'Mike S' just left a 1-star review saying we were late and overcharged, but we have no record of him. Also, need two Google posts for the winter rush.
- Read your context and instructions
- Compiled the trade business ops
I have processed the suspicious review and drafted two seasonal Google Business Profile posts. Since a business-profile.md was not found, I have used Mesa as the primary city and left placeholders for your license and owner name.
Review Management & GBP Posts
Reply to: Mike S., 1 star, Google, Oct 24
We have no record of a job under this name in our system. Please call the office and ask for [CONFIRM: Owner Name] so we can look into this immediately and verify if you have the right business.
Note to owner: This review is flagged as suspicious/not-a-customer. I recommend reporting this via the Google Reviews Management Tool under "Conflict of Interest" or "Spam" after posting this reply.
Google Business Profile: Seasonal Update 1
- Type: Update
Body: Mesa winters are mild, but your water heater still works overtime when the temps dip. If you're hearing knocking or seeing rust rings, it's time for a flush. Tap Call to get a tech out before the holiday rush.
- CTA: Call
- Image: Real photo of a recent water heater install in Mesa.
Google Business Profile: Seasonal Update 2
- Type: Update
Body: Don't let a clogged drain ruin your Thanksgiving prep. From grease traps to main lines, we keep Mesa kitchens running smooth. Local, licensed, and ready to help.
- CTA: Learn more
- Image: Team photo in front of the truck.
Next steps
- Review the placeholders marked
[CONFIRM]and update with your details. - Report the Mike S. review using the Google Reviews Management Tool.
- Save your business details to
business-profile.mdto automate future responses.
Connects securely to your tools. The creator never sees your data.
About this skill
Home-service contractors lose business to slow follow-ups, empty Google profiles, and unmanaged reviews. Owners running trucks don't have time for local SEO or TCPA-compliant SMS marketing. This skill acts as a dedicated marketing operator for trades like plumbing, HVAC, roofing, and landscaping.
What it does
- Review management handles everything from 5-star gratitude to defamatory 1-star attacks using the D.A.R.E. pattern.
- GBP automation creates Google Business Profile posts, seasonal reminders, and monthly content calendars without rejection triggers.
- Local SEO pages builds service-by-city landing pages with LocalBusiness schema while strictly avoiding doorway-page penalties.
- Lead follow-up generates TCPA-aware SMS and email sequences to recover unsold estimates and quotes.
- Social proofing drafts before-and-after captions for Facebook, Instagram, and Nextdoor based on real job site data.
How it works
- Profile initialization reads a
business-profile.mdfor licenses, cities, tone, and specific guarantees. - Workflow selection routes the request to one of five specialized trade marketing modules based on owner input.
- Safety filtering applies guardrails for privacy, SMS quiet hours, and platform-specific moderation rules.
- Deliverable generation produces copy-paste-ready files formatted for the specific social or search platform.
Frameworks & tools
This skill utilizes Google Business Profile policies, TCPA/A2P 10DLC compliance standards, JSON-LD schema (Schema.org), and local SEO best practices for the 2026 search environment.
Why this beats prompting it yourself
Generic prompts often invent fake license numbers or hallucinate warranties, creating legal risk. This skill enforces strict guardrails against fabrication and uses specialized trade patterns like the doorway-page test to ensure content actually ranks without getting the site penalized.
Use cases
- Responding to a 1-star review that makes serious allegations against a technician.
- Generating a month of GBP posts with local neighborhood references and seasonal hooks.
- Drafting a 5-day SMS follow-up sequence for a $5,000 roofing estimate.
- Creating a unique Naperville-specific plumbing service page with valid JSON-LD.
Known limitations
Standardized for US, UK, CA, and AU regulations. Requires manual input for real job photos and specific local landmarks to avoid doorway-page demotion.
How to use
Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.
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- Passed all security checks, Safe to install