How does it decide my rates?

Price = your sellable unit (average opens, median views, downloads) ÷ 1,000 × CPM, checked against a time floor from your minimum hourly rate. The CPM comes from your own past deals first, then comparables you supply, then sourced benchmarks with caveats. All the math is shown.

My audience is small. Is it worth pitching?

It gives a verdict per channel: PITCH-READY, BUILD AUDIENCE FIRST or FIX KIT. When a format isn't viable yet, it shows the views or opens you'd need and what to sell in the meantime, such as bundling a small channel with a stronger one.

Will it make my stats look bigger?

No. It removes vanity metrics like summed "combined reach" and lifetime views, flags inflated open rates, and leads with the numbers brands actually buy, with the date measured. That honesty is what makes the kit credible.

What about disclosing sponsorships?

Every kit includes FTC-based disclosure wording for each format you sell. It won't help hide a sponsorship, endorse a product you haven't used, or make health or income claims you can't back up.

Which platforms does it cover?

Newsletters, YouTube, podcasts, blogs, Instagram and TikTok. It uses the right sellable unit for each format and doesn't mix them (for example, Shorts views aren't sold as long-form views).

Sponsorship & Brand Deal Kit

Example session with this skill installed

I write Solo Studio Notes, a weekly newsletter (beehiiv) for freelance designers, and I have a small YouTube channel. About 12,000 subscribers combined. I did one paid deal and got one free product. A mockup company just offered me $100 for a YouTube integration. I want a media kit and a rate card, and I need to know who to pitch. My current kit headline says "12,000+ readers & viewers, 50% open rate."

[Stats provided: 9,380 subscribers, 4,690 avg opens, 412 avg clicks; YouTube 2,710 subs, 1,240 median views; past deal $80; minimum hourly rate $60.]

(Fictional test case.)

Read your context and instructions
Compiled the sponsorship & brand

Sponsorship Kit: Solo Studio Notes + Solo Studio (YouTube)

Demo case. The creator, publication, channel and every brand are fictional.

(Excerpt: verdict, audit, rate card and negotiation. The full kit also includes positioning, the media kit text and layout, brand targets, pitch emails, the deal memo checklist and FTC disclosure wording per format.)

1. Verdict: PITCH-READY (newsletter-led)

Channel	Verdict	Reason
Newsletter primary	PITCH-READY	CPM price $84 is within 10% of the $90 time floor. A real past deal cleared at an $18.56 effective CPM.
Newsletter secondary	PITCH-READY	$23–32 benchmark-ratio price brackets the $30 floor.
YouTube integration (standalone)	BUILD AUDIENCE FIRST	CPM price $50–99 at 1,240 median views vs a $240 time floor.
Previous kit	FIX KIT → fixed here	The headline summed platforms ("12,000+") and led with an inflated open rate.

2. Audience audit: vanity-metric flags

"12,000+ combined" (9,380 + 2,710): sums two platforms with unknown overlap, and neither number is what a brand buys. Removed.

50% open rate: Apple Mail Privacy Protection can overcount opens. Show clicks (412, an 8.8% click-to-open rate) next to it.

186,000 lifetime YouTube views: one video is 33% of that, and lifetime views aren't what an integration gets. Not used.

Sellable units: 4,690 average opens per send (newsletter) · 1,240 median 30-day views (YouTube).

5. Rate card

CPM evidence: (1) your past deal: $80 ÷ 4,310 opens × 1,000 =

$18.56. (2) Dupple (a newsletter ad seller, so it has a commercial interest), B2B only: tech $10–20. (3) YouTube: no published benchmark; Pixelmoss offer = $80.65 effective CPM → [ASSUMPTION: $40–80, you confirm].

Placement	CPM price (formula)	Time floor	Base price
Newsletter primary	4.69 × $18 = $84.42	$90	$90
Newsletter secondary	25–35% of primary = $22.50–31.50	$30	$30
YouTube integration	1.24 × $40–80 = $49.60–99.20	$240	$240 (bundle only)

For YouTube to stand alone: $240 ÷ CPM × 1,000 → 3,000 median views at $80 CPM, or 6,000 at $40.

Package	Sum	Price
3-issue primary pack	$270	$245
Launch bundle (2 primary + 1 integration)	$420	$375

Add-ons (your policy, [ASSUMPTION], not market data): organic usage +25% · paid usage/whitelisting +40% · category exclusivity +25% · rush +25%.

8. Negotiation: responding to Pixelmoss ($100 for a YouTube integration)

$100 ÷ 1,240 × 1,000 = $80.65 CPM. That's a fair CPM, but 58% below your $240 time floor. Trade the deliverable, not the rate:

"Thanks for the offer. I use Pixelmoss for client mockups, so this is a good fit. A YouTube integration takes me about four hours, and at my current views I price it at $240. For $100, I can offer a primary placement in Solo Studio Notes ($90: 4,690 average opens, 412 average clicks, measured Oct 6). Or the integration is $240, or $375 bundled with two newsletter placements. Happy to send the kit."

Walk away if: the brand wants the "Sponsored" label removed or claims you can't back up, wants perpetual usage, or pays below the floor for video.

Disclosure (FTC): newsletter: "Sponsored by [Brand]" at the top of the placement · video: say it out loud and show it on screen at the start of the integration, not only in the description. Not legal advice.

Connects securely to your tools. The creator never sees your data.

About this skill

For newsletter writers, YouTubers, podcasters, bloggers and Instagram/TikTok creators who want brand deals but don't know what to charge, who to pitch, or how to say no to a lowball offer.

What it does

Audience audit from your real numbers: the unit brands actually buy (opens, median views, downloads), engagement, and dated stats. It flags vanity metrics: summed "combined reach", Apple-inflated open rates, lifetime views, follower counts.
Media kit: positioning, audience, stats with the date measured, placements, and past partners (only real ones, only with permission), plus a one-page layout guide.
Rate card with the math shown: price = sellable unit ÷ 1,000 × CPM, checked against your time floor. CPM comes from your own past deals first, then comparables you supply, then sourced benchmarks with caveats (no invented rates). Packages, usage rights, whitelisting, exclusivity and rush fees are all labeled as your policy.
Brand targeting: a fit filter that sorts brands into PITCH / TRY FIRST / EXCLUDE (products you haven't used, or that conflict with your audience, are kept out).
Pitch emails: cold, warm and follow-up.
Negotiation guide: countering lowball offers by trading deliverables rather than cutting your rate, payment terms, kill fees, and when to walk away.
Deal memo checklist: deliverables, dates, approvals, usage rights, exclusivity, payment, disclosure.
FTC disclosure built in: exact wording for each format (newsletter, video, Stories, live). It refuses hidden sponsorships, endorsing products you haven't tried, and health or income claims you can't back up.
Verdict: PITCH-READY / BUILD AUDIENCE FIRST / FIX KIT, per channel.

Not legal advice.

How to use

Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.

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Sponsorship & Brand Deal Kit