Spa Client Loyalty Pro

Spa Client Retention — Test Plan

What the report supports

The anonymized report identifies 40 one-time visitors and 18 clients with three or more visits over the last 90 days. It does not explain why anyone did or did not return. No margin, preference, service mix, or consent information was supplied, so avoid assuming client motivations.

Experiments to consider

Improve the next-step experience: at checkout, offer every client an optional reminder at a time they choose. Measure reminders requested and bookings made within a consistent period.
2.

Ask for voluntary feedback: invite clients to share one thing that would make the experience easier. Make participation optional and do not collect health details. Group themes without identifying individuals.
3.

Test a transparent return benefit: only after checking service margin and capacity, compare a modest fixed benefit against the regular-price rebooking approach. Publish clear eligibility and expiry terms.
4.

Recognize preferences with consent: let clients choose communication channel and frequency; avoid repeated outreach and honor opt-outs immediately.

Measures

Track repeat bookings by cohort, time to next visit, cancellations, benefit redemption, opt-outs, and contribution after the reward cost. Use aggregate counts and the same observation window for comparison. Note seasonal variation and service availability.

Review before launch

• Confirm consent for any outreach and the approved contact channel.
• Check service capacity, provider schedules, pricing, and reward economics.
• Keep membership terms simple, transparent, and easy to cancel.
• Do not use sensitive personal or health information for targeting.

No reason for past visit patterns is inferred, and no client has been contacted.