Social Media Strategy Planner
Build a complete 90-day social media content strategy with platform-specific calendars and post templates.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
Muse
Dots+22 moreClaude CodeCursorCodex CLIMuseDots
OpenClaw
Manus
Grok
Grok Bot+18 agentsSocial Media Strategy Planner
Example session with this skill installed
I run a boutique coffee roastery for home baristas. I want to grow my email list. I have 3 hours a week and I'm okay with video. I'm on Instagram with 400 followers but it's not growing.
- Read your context and instructions
- Compiled the social media strategy
I have developed a 90-day social media strategy focused on moving your Instagram followers to your email list through high-value brewing education and behind-the-scenes roasting content.
Coffee Roastery Growth Strategy
Platform Strategy
Primary: Instagram — High visual appeal for coffee products and excellent reach for short-form video (Reels) which fits your comfort level.
- Secondary: Threads — Low friction for text-based coffee tips and direct engagement with the coffee community.
- Skip: LinkedIn — Audience intent is too professional for a home barista B2C product.
Content Pillars
- The Home Barista Lab (Educational): Brewing tutorials, grind size guides, and water temp tips.
- Roaster’s Journal (Behind-the-Scenes): Sourcing stories, the roasting process, and "cupping" notes.
The Perfect Pour (Promotional): Showcasing specific beans with a Call to Action (CTA) for the "Brewers Newsletter."
Weekly Cadence (3 Hours Total)
- Monday: Reel — Brewing Tutorial (Pillar 1)
- Wednesday: Photo — New Roast Spotlight + Newsletter Link in Bio (Pillar 3)
- Friday: Reel/Carousel — Roasting Process (Pillar 2)
- Daily (10 min): Reply to comments and engage with #HomeBarista tags.
90-Day Calendar (Month 1 Snippet)
| Day | Pillar | Post Idea | Format |
|---|---|---|---|
| 1 | Lab | The one mistake ruining your morning Pour Over | Reel |
| 3 | Pour | Why our Ethiopian Yirgacheffe is seasonal | Image |
| 5 | Journal | Setting the roast profile for the weekend batch | Reel |
| 8 | Lab | How to clean your burr grinder in 2 minutes | Carousel |
Growth Tactics
- Tactic: The "Lead Magnet" Link. Offer a free "Brewing Temperature Cheat Sheet" in exchange for email signups.
- Tactic: Collab Reels. Partner with a local pottery maker for a "Perfect Mug & Coffee" giveaway.
Next steps
- Optimize your Instagram Bio to mention the "Brewing Cheat Sheet" link.
- Record three "Lab" Reels in one 60-minute batch session this Sunday.
- Set up a simple landing page for your email list.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Stop posting randomly and start posting strategically. This skill builds a complete 90-day social media content strategy tailored to your business, audience, and goals. You get platform-specific content calendars, post templates, hashtag strategies, and engagement tactics that turn followers into customers.
What it does
- Platform selection recommends where to focus based on audience demographics and your time constraints.
- Content pillars defines 3 to 5 core themes to ensure your messaging remains consistent and authoritative.
- Sustainable cadence builds a weekly posting schedule that fits your actual available hours.
- 90-day calendar generates 90 specific post ideas, removing the "what do I post today" friction.
- Growth tactics provides platform-specific actions to increase reach beyond your existing followers.
- Workflow design outlines a batch-production process to minimize the time spent on content creation.
How it works
- Provide your business niche, target audience, primary goal, and current social stats.
- The skill analyzes your constraints to recommend primary and secondary platforms.
- It generates a detailed strategy document including pillars, schedules, and a 3-month calendar.
- Review the growth tactics and KPIs to track your progress.
Frameworks & tools
This skill works with all major platforms including LinkedIn, Instagram, TikTok, X, Facebook, and YouTube. It provides recommendations for scheduling tools like Buffer or Hootsuite and design tools like Canva.
Why this beats prompting it yourself
Generic prompts produce "post educational content" fluff. This skill enforces a strict ratio of promotional to value-based posts and aligns every idea with your specific time budget, ensuring the plan is actually executable for a solo founder or small team.
Use cases
- Launching a new brand presence on social media from scratch.
- Pivoting a personal brand toward thought leadership on LinkedIn.
- Scaling an e-commerce store's organic reach via Instagram Reels.
- Auditing and fixing a stagnant social media account that isn't converting.
Known limitations
This skill focuses on organic strategy and does not provide technical setup for paid ad managers or pixel installations. Specific post ideas are prompts, not finished graphic assets.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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