Social Media Proposal Writer

Social media proposal for Rivet & Oak

Prepared by Sam Ortega, Ortega Social · 7 October 2026 · Valid until 21 October 2026

Your goals

• Enquiries from people who do not already know you, rather than word of mouth alone.
• 4-5 serious enquiries a month, up from the 1-2 you get today.
• Less dependence on the interior designer who sends you work and retires next year.
• Up and running before Christmas orders start.

What I found

Process videos do better than finished photos because a finished table is a picture, while planing and joinery show the skill someone is paying for, and hold attention longer.

How I would work

Content pillars: in the workshop (process), finished commissions with the story behind them, materials and care, and how commissioning works.
2. Rhythm: [x] posts a week, planned a month ahead, so you approve once and then forget about it.
3. Filming: I send a short shot list each month, your apprentice films on a phone, I edit and write.
4. Enquiries: a link in the bio to your contact form, and a clear next step in the caption.
5. Monthly review: a report with the numbers, the best posts, and next month's plan.

Packages

Minimum term 3 months, then month to month with 30 days notice. Fees are invoiced monthly in advance. Prices [exclude / include] VAT. Any advertising spend is paid directly by you to the platform.

Why I recommend the middle package: your buyers are split between private clients on Instagram and offices and architects on LinkedIn. One platform would only reach half of them, and LinkedIn is where the designer's referrals could be replaced.

Your first 30 days

Not included

• Advertising spend
• Professional photo or video shoots (we use phone footage from the workshop)
• Website changes
• Replying to enquiries that arrive by phone or email

Next steps

1. Reply with the package you choose.
2. I send the service agreement, the first invoice and the onboarding questionnaire.
3. We start within 7 days of the first payment, which keeps us ahead of Christmas orders.

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To confirm before sending (delete this section before sending)

• Prices are built from your €450 Essential: Recommended at €800 (1.8×) and Premium at €1,300 (2.9×). Adjust if you price differently.
• Posts per week are left as [x]: decide the rhythm you can sustain (8 posts a month is about 2 a week).
• Théo gave no budget. He mentioned paying his accountant €200 a month, so €800 may need the "one extra job pays for the year" framing on the call. His average job is €2,000-4,000, by his own figures.
• The Premium third platform is a placeholder; do not name TikTok or Pinterest until he wants it.
• He wants to talk to his wife, who does the books, before deciding. The 14-day validity gives them time.
• No claims about results are made anywhere, since none can be promised.

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Subject: Your social media proposal, Rivet & Oak

Hi Théo,

Thanks for the call yesterday. You were clear about the goal: enquiries from people who do not already know you, four or five a month, and not depending on one designer's referrals.

I have attached a proposal with three options. I recommend the middle one, €800 a month: Instagram for private clients and LinkedIn for the offices and architects, 12 posts a month built from workshop footage your apprentice films.

The proposal is valid until 21 October. Reply with the option you and your wife choose, and we can start before Christmas orders begin.

Best,
Sam