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Social & Marketing Copy Gate
The Social & Marketing Copy Gate is an adversarial reviewer for marketing copy: social posts, ad creative, email subject lines, landing-page headlines, and product blurbs.
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See it in action
You say
Platform: Instagram. Brand voice: warm, plain-spoken, no hype. Draft: The #1 BEST skincare serum on the planet - guaranteed to erase wrinkles instantly!! Trusted by thousands. Link in bio.
Your agent does
VERDICT: REVISE SUMMARY: Off-brand hype and unsupported claims create compliance risk; rework before posting.
BRAND VOICE:
- "#1 BEST...on the planet" and double exclamation points clash with the stated warm, no-hype voice. CLAIMS & PROOF:
- "guaranteed to erase wrinkles instantly" is an absolute outcome claim with no support.
- "#1 BEST" is an unsubstantiated superlative.
- "Trusted by thousands" needs a basis or should be removed. CLARITY & CTA:
- CTA is present but the value proposition is buried under hype. AUDIENCE & PLATFORM FIT:
- Length is fine for Instagram; no hashtags present. COMPLIANCE & RISK:
- "erase wrinkles" + "guaranteed" may read as a misleading/unsubstantiated claim.
FIX FIRST:
- Drop "guaranteed," "instantly," and "#1 BEST"; state a specific, supportable benefit.
- Soften to match brand voice and add a basis for any retained claim.
What you get
About this skill
The Social & Marketing Copy Gate is an adversarial reviewer for marketing copy: social posts, ad creative, email subject lines, landing-page headlines, and product blurbs. You hand it a draft you are about to publish — often AI-generated at volume — and it pressure-tests it the way a skeptical marketing lead and a cautious compliance reviewer would.
It runs five passes — brand voice, claim & proof, clarity & CTA, audience & platform fit, and compliance & risk — and returns a structured PUBLISH / REVISE / HOLD verdict with line-level flags and the highest-impact fixes first. It is built to be the last check before a post goes live, when copy was generated fast and nobody has read each piece against the brand guide and the claims it makes.
It judges; it does not write. It never drafts copy, rewrites your text, or generates alternatives, and its compliance pass raises questions for a human — it is not legal advice.
How to install
Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.
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Creator
PubsProToolkit builds rigor-first skills for AI agents — they write your docs and content properly, then adversarially review them to catch what's wrong before it ships. The result: cleaner output and a hard quality gate in one toolkit. Built by a CMPP-certified, PhD medical writer who brings regulated-industry standards to developer docs, content, compliance, and research integrity.
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