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Shopify Product Description
by Dan Timms
Create high-converting, brand-consistent Shopify product pages with persisted voice profiles and JSON-LD schema.
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See it in action
You say
Write a product page for our 'Midnight Wanderer' hiking boots. Use our brand voice file. They are waterproof, made of vegan leather, and $180. Focus on urban explorers.
Your agent does
PDP: Midnight Wanderer Boots
Headline: From City Grids to Hidden Trails. Body: You don't need a trailhead to start exploring. The Midnight Wanderer blends the grit of a mountain boot with the soul of a sneaker. JSON-LD: { "@context": "https://schema.org/", "@type": "Product"...}
What you get
About this skill
Professional Shopify PDP Copywriting & Brand Voice Engineering
Ditch the generic, "AI-written" feel of typical product descriptions. This skill focuses on brand-voice persistence to deliver conversion-optimized product detail pages (PDPs) that sound uniquely like your brand across every SKU.
What it does
This developer-grade tool automates the creation of comprehensive Shopify product pages. It begins by eliciting or refining a `brand-voice.md` profile—identifying signature phrases, banned words, and stylistic DOs/DON'Ts. Once the voice is locked, it generates a full PDP package including headlines, benefit-driven bullets, narrative body copy, FAQ sections, and technical JSON-LD schema. It further provides A/B test variants for CTAs and a structured photo brief to guide your creative team.
Why use this skill
- Consistency: Uses a persisted brand profile to ensure a uniform voice, whether you have one product or one thousand.
- Conversion-Focused: Implements proven copywriting frameworks (like 3-7-15) and headline formulas designed to drive sales.
- SEO & Technical Ready: Automatically generates valid schema.org markup and FAQ blocks to improve search visibility.
- Quality Control: Includes a forced "voice audit" step that strips common AI clichés and enforces your specific brand constraints.
The Output
Each execution delivers a markdown-formatted PDP kit containing: multiple headline/CTA variants, benefit bullets, body description, a technical specs block, localized FAQ, and a ready-to-paste JSON-LD script.
How to install
Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.
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Creator
vCIO and IT strategy advisor. Over a decade watching solo operators, small firms, and DTC brands lose hours to mediocre tools. Building Skills that fix the gaps I see in the field — Amazon, Etsy, Shopify, tax prep, meetings. One-time purchase, no subscriptions, no upsells.
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