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    Schema.org Structured Data Builder for WordPress

    by Arnstein Larsen

    Generates correct, policy-safe Schema.org JSON-LD for any WordPress page type and audits existing schema for errors and Google-penalty risk — refusing to emit markup that risks a manual action instead of a rich result.

    Updated Jun 2026
    Security scanned
    Built for Claude Cowork

    $11.99

    · or 60 credits

    30-day refund guarantee

    Secure checkout via Stripe

    Included in download

    • Generate policy-compliant FAQPage JSON-LD from ACF repeater fields.
    • Audit existing site schema for "Spammy Structured Markup" penalty risks.
    • Ready for Built for Claude Cowork
    • Instant install

    Sample input

    Generate FAQ schema for my WordPress service page. I have three questions and answers in an ACF repeater called 'service_faqs'. I use Rank Math for SEO.

    Sample output

    I've detected GENERATE mode for FAQPage.

    Policy Check: I'll include the schema only if these Q&As are rendered in the HTML.

    // Hook into wp_head to inject JSON-LD
function custom_service_faq_schema() {
    if (is_page('service') && function_exists('get_field')) {
        $faqs = get_field('service_faqs');
        // ... (data mapping logic)
    }
}

    About This Skill

    Maintain Your Rich Results with Policy-First Structured Data

    This skill turns your AI agent into a senior structured-data engineer specialized in WordPress. It solves the critical problem of "spammy structured markup" penalties by enforcing a strict policy: never generate schema that isn't substantiated by visible on-page content. While generic generators aim for maximum markup, this tool prioritizes Google policy compliance to protect your site's search visibility.

    What it does

    • Intelligent Generation: Builds valid JSON-LD for Articles, Products, FAQPages, LocalBusiness, and more.
    • Policy Guardrails: Automatically refuses to generate high-risk properties (like AggregateRating or FAQPage) if the required data isn't visible to users.
    • WordPress Integration: Provides clean PHP injection logic using hooks (wp_head) instead of messy editor-pasted code.
    • Conflict Prevention: Detects existing Rank Math or Yoast configurations to prevent duplicate schema blocks.
    • Comprehensive Audits: Scores existing markup based on a risk-to-effort ratio to prioritize the most impactful fixes.

    Why this is better than custom prompting

    A simple prompt often misses Google's nuanced technical requirements and policy constraints. This skill follows a rigorous "Gate" system—from frame calibration to policy safety checks and validation—ensuring the output is not just valid JSON, but strategically safe and architecturally sound for a professional WordPress environment.

    Output

    You receive policy-checked JSON-LD, the specific PHP hooks for production-ready injection, a mapping of WordPress data sources (ACF, post meta, etc.), and a scored audit table for existing issues.

    Use Cases

    • Generate policy-compliant FAQPage JSON-LD from ACF repeater fields.
    • Audit existing site schema for "Spammy Structured Markup" penalty risks.
    • Prevent duplicate Schema blocks caused by Yoast or Rank Math conflicts.
    • Inject clean, hook-based JSON-LD into WordPress without using the editor.
    • Map WooCommerce product data to correct Schema.org Product properties.

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    Security Scanned

    Passed automated security review

    Permissions

    Allowed Hosts

    schema.org
    example.com
    www.linkedin.com
    twitter.com
    search.google.com
    validator.schema.org

    File Scopes

    schema-structured-data-builder/**

    Tags

    wordpress
    seo
    schema-org
    json-ld
    google-search-console
    acf
    structured-data
    rich-results
    wp-schema
    faq-schema
    article-schema
    product-schema
    google-penalty
    wp-developer
    schema-audit

    Built for Claude Cowork / Claude.ai (Claude Sonnet or Opus, high effort). Works with any SKILL.md-compatible agent; written for Claude's code-aware reasoning. Not optimized for ChatGPT or Gemini.

    Creator

    Arnstein Larsen

    Frequently Asked Questions

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