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- Saudi Culture Direction for Ads (Free)
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Saudi Culture Direction for Ads (Free)
Specify casting, wardrobe, settings and timing so a Saudi ad never reads as foreign-made.
Free
Saudi Culture Direction for Ads (Free)
Example session with this skill installed
We're shooting a 15-second Snapchat ad in Riyadh for a home coffee machine. The current concept: a young couple in their living room, the husband in a gold-trimmed cloak, making espresso for guests at noon. Review the cultural details before we generate frames.
- Read your context and instructions
- Compiled the saudi culture direction
Summary
The concept is workable, but four details would make it read as foreign-made. Below is a corrected scene spec. Points marked hypothesis should be checked with a Saudi reviewer.
Issues found
| Detail | Problem | Fix |
|---|---|---|
| Gold-trimmed cloak (bisht) | Ceremonial dress for weddings and formal occasions; wrong for a home scene | Saudi-cut white thobe with collar; ghutra optional indoors |
| "Young couple" alone | Romantic framing is a risk, and it is the least culturally specific choice | Family framing: host with his mother and sister, or a same-gender group of friends |
| Espresso for guests | Guest hospitality reads as Saudi coffee in a dallah and finjan, poured small | Keep the machine for the host's own morning cup; serve guests gahwa in a separate beat |
| Noon | A bright midday summer scene is a known tell | Evening, after Maghrib, when guests usually visit (hypothesis: confirm the season) |
Scene spec
People: Saudi host, late 20s; his mother and younger sister. All shoulders, chest and legs covered. The women wear specified abayas (e.g. a black open-front abaya and a sand-coloured abaya) and tarhas.
- Place: A contemporary Riyadh home with a majlis seating area, not a Western living room.
- Time: Evening, warm indoor light.
- Objects: The coffee machine on the kitchen counter; a dallah and finjan for guests; dates on a tray.
- Action: He makes his own cup on the machine, then joins the family.
Before release
Show the frames to a Saudi reviewer: the wardrobe and region assumptions affect the route. Check the product category's regulatory rules separately.
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About this skill
A free cultural-direction skill for anyone making ads for Saudi Arabia. Give it the audience, product and scene, and it writes an explicit scene spec: who appears, what they wear, where and when the scene happens, and how each object in frame is used.
It loads only the part of its field guide the scene needs:
- Wardrobe vocabulary: Saudi-cut thobe vs Emirati kandura, ghutra vs shemagh, when a bisht is ceremonial only, and why "abaya" alone is not a specification
- Casting: family framing, mixed-gender constraints, and naming the Saudi vs expat choice instead of letting the model default
- Hospitality and the majlis: coffee, dallah and finjan details models usually get wrong
- Daily, weekly and seasonal rhythm
- Humour and tone
- The fastest tells that make work read as foreign-made
- Regional differences between Riyadh, Jeddah, the Eastern Province and the South, labelled as hypotheses
Unsourced points are marked as inferences, and it asks for a Saudi reviewer whenever a route depends on one. It is desk research, not legal clearance.
Part of Creative Flow. The full Saudi Arabic video ad pipeline is Creative Flow Pro.
How to use
Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.
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