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review request engine
Automated reputation strategy to increase 5-star reviews and resolve negative feedback privately.
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Works with the AI tools you already use
review request engine
Example session with this skill installed
I run a local coffee roastery and my Google rating is stuck at 4.2 with only 15 reviews. I want to hit 4.8. My customers usually buy via my website or in person. Help me set up a system.
- Read your context and instructions
- Compiled the review request engine
- Generated the document
I have designed a reputation flywheel for your coffee roastery. To move from 4.2 to 4.8, we will focus on high-volume, low-friction asks centered on the "First Sip" moment for online orders and "Point of Sale" for in-person visits.
Review Request Strategy & Assets
1. Timing Map
| Channel | Trigger Event | Delay |
|---|---|---|
| Local / In-Person | Checkout | Immediate (QR code at pickup) |
| Ecommerce (Beans) | Delivery Confirmation | 2 Days (after first brew) |
| Subscription | 3rd Renewal | Immediate |
2. The Feedback Funnel
Step 1: The Satisfaction Check (SMS/Email)
"How is the [Roast Name] tasting? Reply with a number:
1: Not my favorite
2: It's okay
3: Love it!"
Step 2: Routing
If 3: "So glad! Would you mind sharing that with the local community on Google? It helps us keep roasting. [Link]"
If 1 or 2: "Sorry to hear that. What can we do to make your next cup a 10/10? Reply here and a human will fix it."
3. Review Request Templates
SMS (In-Person/Local)
"Thanks for stopping by [Roastery Name]! Hope you love the beans. If you have 20 seconds to leave us a Google review, it helps us immensely: [Link]. A quick mention of your favorite roast is perfect!"
Email (Ecommerce Follow-up)
Subject: How's the coffee, [Name]?
"Hi [Name], your order of [Roast Name] arrived a few days ago. We’d love to know what you think.
If you're loving the brew, could you leave us a quick review on Google?
[Link to Google Business Profile]Most people just mention the aroma or how they brewed it. Thanks for supporting local roasting!"
4. Response Playbook
| Rating | Response Strategy | Example |
|---|---|---|
| 5-Star | Mention specific bean/roast | "Thanks [Name]! So glad you enjoyed the Ethiopian Yirgacheffe. It's our favorite for pour-overs too!" |
| 1-3 Star | Empathize & Move Private | "We're sorry the roast wasn't to your taste, [Name]. Please email us at [Email] so we can send a different profile for you to try." |
Next steps
- Generate a QR code using the Google "Write a review" short-link and place it at your pickup station.
- Export your last 30 days of online customers and send the "Step 1" satisfaction check.
- Update your website footer to include the Google Review badge to show social proof.
review-request-engine.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Subscription · always the latest version
- Secure checkout via Stripe
- Cancel anytime
- Delivered live via MCP (optional)
What you get
About this skill
The problem
Most businesses struggle to get consistent 5-star reviews because they ask at the wrong time or make the process too high-friction. Unhappy customers often vent publicly before a business can resolve their issue, damaging search rankings and conversion rates.
What it does
- Maps the "moment of delight" for your specific business type to ensure review asks hit when customers are happiest.
- Builds a two-step feedback funnel that routes satisfied customers to public platforms and dissatisfied ones to private resolution.
- Generates platform-specific templates for SMS, email, and QR cards that include pre-written prompts to help customers overcome writer's block.
- Provides a response playbook for 1-5 star reviews that turns public replies into marketing assets.
- Designs a weekly reputation loop to track rating trends and funnel conversion rates.
Frameworks & tools
Optional integration with Stripe to trigger asks based on payment events. Compatible with Google Business Profile, Etsy, Amazon, Yelp, and industry-specific platforms like Clutch.
Why this beats prompting it yourself
General AI often suggests generic "thank you for your business" emails that customers ignore. This skill implements a specialized reputation flywheel that prioritizes platform-specific SEO and includes a defensive funnel to catch negative feedback before it hits your public profile.
Use cases
- Boosting local SEO for brick-and-mortar stores via Google Business Profile.
- Increasing marketplace rankings for Etsy, eBay, or Amazon sellers.
- Generating professional testimonials for freelancers and B2B agencies.
- Managing "damage control" after a negative review by surging positive volume.
Known limitations
This skill generates drafts and strategy only. It does not directly send emails, SMS, or post responses to review platforms on your behalf.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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Click the path to copy it. Create the folder if it does not exist yet.
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