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Retainer Converter
Turn one-off freelance clients into monthly retainers — who to pitch (and who not to), the right model and price per client, terms, pitch emails, and a recurring-revenue view.
$24
Retainer Converter
Example session with this skill installed
I want steadier income. Here are my last five clients. Who should I pitch a retainer, what should I charge, and what do I say?
[Client notes for a solo WordPress/Shopify developer: a dental group that just relaunched, a Shopify store with seasonal campaigns, a SaaS startup mid-project that pays late, a small nonprofit with a grant budget, and a dormant client with past scope disputes. Rate $110/h, floor $95/h.]
(Fictional test case.)
- Read your context and instructions
- Compiled the retainer converter
Retainer Conversion Plan: Fernhill Web Studio
Prepared 2026-10-13 · Planning estimate, not a forecast · Not legal or tax advice
Fictional example. All clients and figures are invented for this demo.
(Excerpt: triage, who not to pitch, and scope and pricing for one client. The full plan also covers the business gate, model choice, pitch kit with emails and call scripts, proposals, onboarding, the renewal calendar and the revenue view.)
3. Client triage
| Client | Need | Spend | Relationship | Payment/scope | Timing | Total | Verdict |
|---|---|---|---|---|---|---|---|
| Harbor & Pine Dental | 3 | 3 | 3 | 3 | 3 | 15 | PITCH NOW |
| Northfield Outdoor Supply | 2 | 3 | 2 | 2 | 3 | 12 | PITCH NOW |
| Brightwater Analytics | 3 | 3 | 3 | 1 | 1 | 11 | NURTURE (mid-project, pays 15–20 days late) |
| Cedar Lane Counseling | 1 | 3 | 2 | 3 | 1 | 10 | DON'T PITCH: need score 1 overrides the total |
| Quill & Ledger | 0 | 0 | 0 | 0 | 0 | 0 | DON'T PITCH: late > 45 days, 2 scope disputes |
Why Cedar Lane is out despite scoring 10: its spend score is inflated by a one-off site build. Real recurring need was $220 of fixes in 7 months. Any retainer would charge them for capacity they don't use.
4. Who not to pitch
| Client | What to do instead |
|---|---|
| Cedar Lane | Keep pay-as-you-go. In January, offer a once-a-year "site health check" they can put in their February grant budget: 4 h × $110 = $440. |
| Quill & Ledger | No outreach. If they contact you, quote projects only, 50% upfront. |
6. Harbor & Pine Dental: fixed package, two tiers
Growth (recommended): 1 new service-line page/month · up to 3 content updates · core/plugin updates, backups, uptime monitoring · 1-page monthly report.
SLA: reply within 1 business day · updates within 3 business days · site-down: start within 4 business hours. These are response times, not guaranteed fix times.
Estimated hours: page 5 + updates 1.5 + maintenance 1 + report 0.5 = 8 h
List price: 8 h × $110 = $880/mo
Commitment discount (12-month term): −$40
(justified: admin saved 0.5 h × $110 = $55/mo ≥ $40)
Offer price: $840/mo
Effective rate: $840 ÷ 8 h = $105/h (floor $95: PASS)
Max-use check: 8 h → $105/h (PASS)
Honesty check: Growth is 4.8× what they spent on small updates. That's justified only because they asked for nine new service pages (9 × 5 h × $110 = $4,950 as one-offs). If the page goal goes away, the smaller Essentials tier ($330/mo, 3 h, $110/h) is the right fit, and the proposal says so.
Terms
| Term | Growth |
|---|---|
| Minimum term | 12 months (discounted), or 3 months at $880 list |
| After minimum | Month-to-month, 30 days' written notice either side |
| Renewal reminder | Written reminder 30 days before the minimum term ends |
| Unused capacity | Doesn't roll over (page may roll once if content is late) |
| Price review | Once a year at anniversary, 60 days' notice |
| Change requests | Written request → quote → approval before work starts |
Auto-renewal note: these are business clients, so this is a B2B retainer, which is often outside consumer auto-renewal laws. The terms still state the renewal, notice and how to cancel clearly. Not legal advice.
Revenue view (full plan): projected recurring revenue is $330 / $1,012.50 / $2,370 per month (low / base / high, at conversion rates you confirm). That's a net +$1,860 / +$5,025 / +$12,440 a year after the one-off work it replaces.
Connects securely to your tools. The creator never sees your data.
About this skill
Project work pays the bills until it doesn't. This skill turns your past clients into steady monthly revenue, without pitching the wrong people or underpricing your time.
What it does
- Triages your client list. It scores each client on recurring need, spend, relationship, payment and timing, and red flags (late payers, scope disputes, no real recurring need) force DON'T PITCH. Each client gets PITCH NOW / NURTURE / DON'T PITCH.
- Checks the business first: your floor rate, capacity, and client concentration.
- Picks the right model per client: a fixed monthly package, a capacity/hours pool (with honest warnings about hours-based retainers and rollover rules), or an advisory retainer that tracks indicators instead of promising results.
- Prices it with the math shown: hours, effective rate vs your floor, comparison with what the client already spends, and a commitment discount only when the admin time saved pays for it.
- Writes the terms: minimum term, notice, renewal reminder, unused capacity, change requests and annual price review, with B2B vs consumer auto-renewal notes.
- Writes the pitch: timing (the right moment after a win), a personalized email or call script per client, a one-page proposal, and replies to "no budget" and "we only need you occasionally."
- Plans the rhythm: onboarding, monthly report, quarterly review, renewal and price-increase calendar.
- Shows the money honestly: current one-off revenue vs projected recurring revenue at conversion rates you confirm, net of the project work each retainer replaces.
No invented conversion rates or benchmarks: your numbers, or clearly labeled assumptions. Not legal or tax advice.
How to use
Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.
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