property listing writer
Generate professional, MLS-ready real estate descriptions and lifestyle-focused marketing copy for any property.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
Muse
Dots+22 moreClaude CodeCursorCodex CLIMuseDots
OpenClaw
Manus
Grok
Grok Bot+18 agentsproperty listing writer
Example session with this skill installed
3-bed, 2.5-bath modern farmhouse in Austin, TX. 2,100 sqft, $895k. Features: 12ft ceilings, steel windows, xeriscaped yard, solar panels. 5 mins to South Congress. Targeting young professionals.
- Read your context and instructions
- Compiled the property listing writer
I have developed three versions of the listing for your Austin modern farmhouse, leading with the "Modern Efficiency & Design" angle to appeal to your target demographic of young professionals.
Property Listing: 123 Austin Farmhouse
Version 1: MLS Description (218 Words)
Architectural precision meets sustainable living in this striking modern farmhouse just five minutes from the vibrant South Congress district. This 3-bedroom, 2.5-bathroom residence spans 2,100 square feet of light-filled intentional design. The expansive great room makes an immediate impression with 12-foot ceilings and industrial-grade steel windows that frame the professional xeriscaped grounds. The kitchen is a study in modern utility, featuring matte black cabinetry, a waterfall quartz island, and high-efficiency appliances powered by a dedicated solar array. Retreat to a primary suite that balances minimalism with comfort, offering dual vanities and a walk-in wet room. Outside, the drought-tolerant landscaping provides a low-maintenance oasis perfect for evening entertaining without the upkeep of a traditional lawn. Situated in a quiet pocket but seconds from Austin’s best dining and retail, this home offers the ideal balance for the modern professional. Schedule your private tour today.
Version 2: Extended Marketing Story
The Future of Urban Living
There is a specific feeling of calm that comes with 12-foot ceilings and abundant natural light. In this Austin modern farmhouse, that feeling is paired with the peace of mind of sustainable technology. From the moment you arrive, the steel-framed windows and crisp architectural lines signal a home built for the discerning eye.
The interior flow is seamless. The open-concept living area is anchored by a chef-caliber kitchen where quartz surfaces and minimalist hardware create a sophisticated backdrop for hosting. Large-scale steel windows don't just let in light; they bring the textured beauty of the xeriscaped yard indoors, creating a continuous connection to the environment. Sustainability isn't an afterthought here—the integrated solar panels and climate-conscious landscaping ensure your footprint is as small as your lifestyle is large.
Location is the ultimate amenity. Being five minutes from South Congress means you are never far from the city's pulse, yet the home remains a private sanctuary for focused work or weekend relaxation.
Version 3: Social Media Caption
High design meets high efficiency in Austin. 🌵☀️
📍 5 Mins to South Congress
🛏️ 3 Bed / 2.5 Bath / 2,100 Sq Ft
💰 Offered at $895,000
This modern farmhouse is the ultimate professional retreat:
✨ 12-foot ceilings & industrial steel windows
✨ Full solar panel array for sustainable living
✨ Designer xeriscaped yard (all the vibes, zero mow time)
This one defines the Austin aesthetic. DM for a private showing or hit the link in bio for the full gallery. #AustinRealEstate #ModernFarmhouse #SouthCongress #SustainableLiving
Next steps
- Use the MLS Description for your Zillow and Realtor.com uploads.
- Post the Social Media Caption to Instagram with a carousel of the great room and exterior.
- Send the Marketing Story to your email database of active buyers.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Writing real estate listings is a repetitive grind. Agents and FSBO sellers often struggle to describe properties without falling into tired clichés like "cozy" or "nestled," resulting in generic copy that fails to capture the unique lifestyle appeal of a home.
Built with beginners in mind — describe the property details and features, and this skill writes a compelling listing description that attracts qualified buyers or renters. No real estate marketing experience required. Experienced agents save time too: market-optimized copy and feature prioritization on every listing means more inquiries and faster closings.
What it does
- Generates three distinct copy versions: a tight MLS-ready description, an extended lifestyle-focused marketing story, and a punchy social media caption.
- Identifies the strongest "lead angle" for every property, such as location, renovation status, or character, to hook buyers instantly.
- Translates vague features into vivid, specific details, replacing "luxury finishes" with technical specifics like "wide-plank white oak floors."
- Optimizes word counts for specific platforms like Zillow, Realtor.com, Instagram, and printed brochures.
- Provides supplementary assets including open house announcements, email subject lines, and flyer headlines.
Why this beats prompting it yourself
Generic prompts produce generic results. This skill enforces a "no-cliché" policy and follows a structured architectural framework for every description. It ensures you never lead with "Welcome to..." and always include the essential specs, neighborhood context, and specific calls to action that drive inquiries.
Use cases
- Drafting professional MLS descriptions for residential listings.
- Creating long-form narrative copy for luxury property brochures and websites.
- Writing high-engagement social media posts for Facebook and Instagram property launches.
- Developing marketing materials for rental properties and multi-family units.
Known limitations
Requires specific property details (beds, baths, upgrades, location) to be effective. It cannot verify the accuracy of the square footage or pricing data provided by the user.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.
- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
Skills folder by agent
Click the path to copy it. Create the folder if it does not exist yet.
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