Ppc Search Terms Audit

    1

    Weekly PPC search-terms audit: wasted spend, n-gram root causes, safe negative keywords, uncovered winners.

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    About this skill

    Deterministic Google Ads search-terms hygiene audit. Flags zero-conversion spend, intent-mismatch queries (job seekers, free seekers, education, DIY), low-CTR spend and CPA outliers vs target. Aggregates uni/bigram waste, emits a safety-filtered negative keyword list that cannot suppress converting terms or existing keywords, and surfaces converting queries missing from the keyword list. Handles US/EU number formats. Fully offline.

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