Personal Trainer Business Builder

Coaching Offer and Pricing Framework

Capacity and cost baseline

You have 12 coaching hours per week and $600 in monthly fixed costs. At 1:1 pricing of $80 per session, gross session revenue is $80 before taxes, payment fees, preparation, admin, travel, and unpaid cancellations. Confirm how much of the 12-hour capacity is actually billable.

Package options to evaluate

| Option | Scope to define | Price method | Client clarity
|---|---|---|
| Single session | One scheduled 1:1 session and stated duration | Keep the current $80 reference rate; calculate net after fees and delivery time. | Explain preparation, rescheduling, and expiration rules.
| Four-session package | Four sessions over a defined period; no extra support unless specified | Start with 4 × $80 = $320 gross baseline. Test any bundle reduction only after cost and demand review. | State booking cadence, expiry, cancellation terms, and refund policy.
| Eight-session package | Eight sessions over a practical delivery window | Start with 8 × $80 = $640 gross baseline. Confirm capacity before offering a discount. | Clarify included contact, session length, missed appointments, and how unused sessions are handled.

Pricing check

For each option calculate: (delivery time + preparation/admin time) × target hourly compensation + allocated overhead + payment fees + taxes as applicable. Compare that result with client demand and local alternatives; do not rely on competitor prices without checking scope and qualifications. A package discount is optional and should reflect reduced admin or stronger commitment, not be assumed.

Next steps

1. Define session length, service boundaries, target monthly pay, and actual billable hours.
2. Draft simple written terms covering payment, rescheduling, cancellation, expiration, and refunds.
3. Pilot one package with a small number of clients who opt in; track inquiries, bookings, attendance, renewals, and effective hourly revenue.
4. Review the results and adjust price or capacity before expanding.

This is a business framework only, not a training, medical, or nutrition prescription. The trainer should confirm professional scope, insurance, tax, and local contract requirements.