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- Overseas Compliance Gate | 出海合规检查
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Overseas Compliance Gate | 出海合规检查
Check your store or listing for common US, EU, and UK compliance problems before launch, with a PASS / REVISE / BLOCK verdict and exact fixes. 上线欧美前的合规检查。
$24
Overseas Compliance Gate | 出海合规检查
Example session with this skill installed
我们是深圳的公司,用 Shopify 卖 LED 护眼台灯,准备同时卖美国和德国。帮我检查一下网站有没有合规问题。下面是首页、商品页、隐私政策和退货政策的内容。我们装了 Meta 像素和 Google Analytics,有邮件订阅弹窗。
(Pasted: no cookie banner; privacy policy copied from a template naming a different company; returns: "No returns after delivery"; product page: "Eye protection lamp, reduces myopia, CE FCC certified, was $89 now $39"; 2,000+ five-star reviews imported from a Chinese marketplace; email popup with a pre-ticked "Send me offers" box; footer has an email address only.)
- Read your context and instructions
- Compiled the overseas compliance gate
(Fictional store for illustration.)
声明: 本报告为合规风险排查,不构成法律意见。高风险问题建议咨询当地律师或合规服务商。
结论 Verdict: BLOCK
网站目前有几项在欧美市场常导致下架、罚款或支付账户风险的问题:商品页写有医疗功效宣称(“预防近视”),评价区展示的评论并非来自本站买家且未说明,德国市场缺少欧盟负责人信息、法律声明(Impressum)和 14 天撤回权说明。以下按优先级列出问题和修改方法。
问题清单 Findings
| # | 严重度 | 领域 | 市场 | 发现的问题 | 为什么重要 | 修改方法 |
|---|---|---|---|---|---|---|
| 1 | BLOCK | 产品宣称 | 美/德 | 商品页写 "reduces myopia"(预防近视)、"eye protection" | 属医疗/健康功效宣称,可能被视为医疗器械宣传,平台和支付方会下架或封号 | 删除;改为可验证的描述,如 "flicker-free light, adjustable color temperature 2700–6500K [需确认]" |
| 2 | BLOCK | 评价 | 美/德 | 2,000+ 条五星评价导入自中国电商平台,看起来像本站买家评价 | 美国 FTC 禁止虚假或误导性评价;欧盟要求说明评价是否来自真实买家 | 删除导入评价,或明确标注来源;只展示本站真实订单评价并说明核实方式 |
| 3 | BLOCK | 产品安全信息(GPSR) | 德国/欧盟 | 商品页没有制造商地址和欧盟负责人(EU responsible person) | 自 2024 年 12 月 13 日起,在欧盟销售的多数消费品在线上需展示这些信息 | 指定欧盟负责人,并在商品页和包装上展示名称、地址、邮箱 |
| 4 | REVISE | Cookie 同意 | 德国/欧盟 | 无 cookie 横幅;Meta 像素和 GA 在访客同意前就加载 | 欧盟/英国要求非必要 cookie 事先同意 | 安装同意管理工具,提供同样醒目的“接受/拒绝”按钮,同意前不加载像素 |
| 5 | REVISE | 隐私政策 | 美/德 | 政策复制自模板,写的是另一家公司名称,未提及 Meta/Google、数据传输到中国 | 政策与实际不符本身就是风险 | 重写:公司信息、收集的数据、第三方(Shopify、Meta、Google、物流)、跨境传输、用户权利和联系方式 |
| 6 | REVISE | 退货/撤回权 | 德国/欧盟 | "No returns after delivery" | 欧盟消费者网购一般有 14 天无理由撤回权;未告知会延长撤回期 | 增加 14 天撤回权说明、退货地址和运费承担方,并提供撤回表格 |
| 7 | REVISE | 价格宣称 | 美/德 | "was $89 now $39" | 欧盟要求“原价”为降价前 30 天内最低价;美国虚构原价有欺骗性定价风险 | 仅在确实以 $89 销售过一段时间时使用;德国站按 30 天最低价规则标注 |
| 8 | REVISE | 认证 | 美/德 | "CE FCC certified" | 必须有真实测试和符合性声明(CE 需 DoC;FCC 需授权) | 卖家提供证书后保留;否则删除 |
| 9 | REVISE | 邮件营销 | 德国/欧盟 | 订阅弹窗中“接收优惠”已默认勾选 | 欧盟预先勾选不构成有效同意 | 改为默认不勾选;邮件中加退订链接和公司地址 |
| 10 | REVISE | 法律声明(Impressum) | 德国 | 页脚只有邮箱 | 德国网站常被投诉缺少 Impressum | 增加公司名称、地址、联系方式、注册号和税号(如适用) |
| 11 | 待确认 | EPR | 德国 | 未提供包装和电子电器 EPR 注册信息 | 在德国销售通常需包装注册(LUCID)及电子电器(WEEE)注册 | 确认注册情况;平台可能要求填写注册号 |
| 12 | 待确认 | Prop 65 | 美国(加州) | 未知灯具材料是否含 Prop 65 清单化学物质 | 如超标需在线上和包装上加警示 | 向工厂索取材料检测报告确认 |
建议文案 Suggested wording
Cookie banner (EN/DE):
We use cookies to run this site and, with your consent, for analytics and ads. [Accept all] [Reject non-essential] [Settings]
Wir verwenden Cookies für den Betrieb dieser Website und, mit Ihrer Einwilligung, für Analyse und Werbung. [Alle akzeptieren] [Nicht notwendige ablehnen] [Einstellungen]
Product page (replacing claim #1):
Flicker-free LED light with 5 color temperatures (2700–6500K) and stepless dimming for comfortable reading and desk work. [confirm specs]
Email signup checkbox:
☐ Email me product news and offers. Unsubscribe anytime.
需人工确认 Manual checks
- 用无痕窗口打开网站,开发者工具 → Network,不点击 cookie 横幅,检查是否有 facebook/google-analytics 请求。
- 向工厂索取 CE 符合性声明、FCC 授权、材料检测报告。
- 确认德国 EPR(包装、WEEE)注册状态。
高风险提示 When to get a professional
电子电器产品在欧盟涉及 CE、WEEE 和 GPSR 多项要求,建议上线德国前请欧盟合规服务商确认,并指定欧盟负责人。
Connects securely to your tools. The creator never sees your data.
About this skill
Most cross-border compliance problems are visible on the page: no privacy policy, ad pixels firing before cookie consent, a fake "was" price, imported reviews, a "no returns" policy for EU buyers, or no EU contact person on a product page. Regulators, marketplaces, and payment providers notice these first, and they're cheap to fix before launch.
大多数出海合规问题在页面上就能看到:没有隐私政策、未经同意就加载广告像素、虚构原价、导入的评价、对欧盟买家“不退不换”、商品页没有欧盟负责人。这个技能在上线前帮你找出这些问题并给出修改方法。
What it checks · 检查内容
- Website and privacy: privacy policy, cookie consent (EU/UK), California privacy, German imprint (Impressum), terms, contact details, accessibility basics (including the European Accessibility Act).
- Consumer and marketing rules: EU/UK 14-day withdrawal right, returns, VAT-inclusive pricing, EU 30-day prior-price rule for discounts, fake reviews and endorsements (US FTC, EU, UK), auto-renewal, email and SMS consent, delivery promises.
- Product and market access: health and environmental claims, EU GPSR product-safety information and EU responsible person, CE/UKCA marking, EPR registration (Germany, France), California Prop 65, children's products, FCC.
What you get · 交付内容
- PASS / REVISE / BLOCK verdict with a plain summary
- Findings table: severity, market, what was found, why it matters, and the fix
- Ready-to-paste wording in the target language (cookie banner, checkboxes, product text)
- Manual checks with step-by-step instructions
- When to bring in a professional
- Reports in Chinese when you write in Chinese, with legal terms glossed (中文报告,法律术语保留英文并附中文解释)
Who it's for · 适合谁
Chinese brands and sellers going global (出海品牌、独立站卖家), Shopify store owners, agencies, and any small business selling into the US, EU, or UK.
Not legal advice · 非法律意见
It's a pre-launch risk check, never a certificate of compliance. Rules vary by country and business size, so it marks items to confirm locally and recommends a specialist for high-risk categories.
How to use
Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.
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