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    Meta Ads Performance Recovery Engine

    2

    Diagnose Meta Ads performance drops, identify wasted spend, and generate prioritized 7-day recovery plans.

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    Meta Ads Performance Recovery Engine

    Meta Ads Performance Recovery Engine

    Example session with this skill installed

    Analyze this last 30 days of data. Campaign A: $5k spend, 1.2 ROAS, $45 CPA. Campaign B: $2k spend, 3.8 ROAS, $12 CPA. Campaign B frequency is 4.5, CTR dropped from 2% to 1.1% this week.

    • Read your context and instructions
    • Compiled the meta ads performance

    I have analyzed the provided campaign data for the last 30 days. The audit reveals a significant budget imbalance where 71% of spend is allocated to a sub-optimal campaign, while a high-performing asset shows clear signs of creative fatigue that requires immediate intervention.

    META ADS PERFORMANCE RECOVERY REPORT

    Executive Summary

    Current performance is heavily weighted toward Campaign A despite its poor efficiency. Campaign B is the primary growth driver but is currently experiencing a performance decay due to high frequency and declining engagement. Immediate redistribution of budget and creative refreshing is required to stabilize the account ROAS.

    Performance Snapshot

    MetricCurrentComparisonInterpretation
    Total Spend$7,000N/AConcentrated in Campaign A
    Avg ROAS1.94N/ABelow target based on B's potential
    Avg CPA$35.50N/AWeighted high by Campaign A
    CTR (B)1.1%2.0%Significant 45% drop

    Campaign Decisions

    CampaignDecisionReasonPriority
    Campaign AREDUCEROAS (1.2) is 68% lower than Campaign B. Inefficient scaling.High
    Campaign BOPTIMIZEHigh ROAS but frequency (4.5) is triggering creative fatigue.Critical

    Testing Queue

    PriorityTestHypothesisPrimary MetricDecision Rule
    1Creative RefreshNew hooks will reset frequency fatigue and restore 2% CTR.CTRIf CTR > 1.8%, move budget from A to B.
    2Audience ExpansionBroader targeting will lower frequency on Campaign B.FrequencyIf Frequency < 3.0 and ROAS holds, scale 20%.

    7-Day Recovery Plan

    • Day 1: Reduce Campaign A budget by 30%. Audit creative assets in Campaign B.
    • Day 2: Draft 3 new creative hooks for Campaign B based on top-performing historical angles.
    • Day 3: Launch Creative Refresh test in Campaign B.
    • Day 4-5: Monitor CTR and CPC on new assets; do not adjust budget.
    • Day 6: Compare new creative performance against the fatigued baseline.
    • Day 7: Scale winning creative; document findings for next sprint.

    Next steps

    1. Export the specific creative IDs for Campaign B to identify which visuals are fatiguing fastest.
    2. Confirm the break-even ROAS for Campaign A to determine if a full PAUSE is necessary.
    3. Upload new ad creatives to the testing ad set in Campaign B.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    The problem

    Media buyers and agency owners often struggle to identify exactly why Meta Ads performance is dipping or where budget is being wasted across hundreds of ads. Manually auditing campaign data to find creative fatigue or audience friction is time-consuming and prone to human bias.

    What it does

    • Analyzes raw campaign exports to identify high-spend, low-return assets.
    • Detects creative fatigue signals by correlating frequency, CTR, and CPA trends.
    • Categorizes every campaign and ad set into specific actions: Scale, Keep, Optimize, Test, Reduce, or Pause.
    • Generates a prioritized testing queue with specific hypotheses and decision rules.
    • Builds a step-by-step 7-day recovery roadmap tailored to the account's specific data points.

    Why this beats prompting it yourself

    General-purpose prompts often hallucinate performance improvements or ignore statistical significance. This skill uses a structured diagnostic engine that separates observed facts from assumptions and refuses to invent metrics when data is missing. It enforces a professional agency-style reporting format that focuses on evidence-based decisions rather than vague marketing advice.

    Use cases

    • Performing weekly account audits for agency clients to justify budget shifts.
    • Diagnosing sudden ROAS drops in e-commerce storefronts.
    • Identifying specific creative hooks that are fatiguing before they drain the monthly budget.
    • Onboarding new accounts by identifying historical waste and low-hanging fruit.

    Known limitations

    Requires structured campaign data (Spend, CTR, CPA, ROAS, etc.). It cannot access live Meta Ads Manager accounts directly and relies on provided data exports.</

    Find more skills like this on the Claude Skills Marketplace, the Codex Skills Marketplace and the Gemini Skills Marketplace, or browse All Claude Skills.

    Requires campaign data exports (CSV/Text). Cannot directly log into Meta Ads Manager. Performance scores require sufficient conversion volume for accuracy.

    How to use

    1. 1

      Connect your agent to the Agensi MCP

      Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup

    2. 2

      Sign in to Agensi

      Your agent shows a sign-in link. Sign in and click Allow.

    3. 3

      Ask for what you need

      Your agent loads this skill and uses it on your task. It always asks before buying a skill.

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    Permissions

    Write Files
    Read Files

    File Scopes

    *.csv
    *.xlsx
    *.xls
    *.json
    *.md
    reports/**
    outputs/**

    Read access is used to analyze uploaded Meta Ads campaign exports and performance data. Write access is used to generate structured audit reports, recovery plans, testing recommendations, and client-ready summaries. No external network access, API credentials, or Meta account connection is required.

    Listed2 months ago

    What's inside

    Frequently Asked Questions

    This skill functions by analyzing structured data exports from Meta Ads Manager; you simply provide your campaign performance reports (containing metrics like Spend, CTR, and CPA) for the engine to process and diagnose.

    Unlike generic prompts, this engine uses a specialized diagnostic framework that cross-references frequency and creative fatigue signals to generate a structured 7-day action plan, ensuring every recommendation is backed by statistical evidence rather than vague advice.

    Upon purchase, you receive the full Meta Ads Performance Recovery Engine skill configuration, including the diagnostic framework and the 7-day recovery roadmap template, ready for immediate use in your supported AI agent environment.

    This skill is ideal for multi-account agency owners who need to justify budget shifts to clients, as well as e-commerce brand owners needing to quickly identify why their ROAS has suddenly dropped.

    Yes, the engine is designed to handle accounts of all sizes; it analyzes data at the campaign, ad set, and individual creative levels to identify both high-level waste and granular creative fatigue.