Meta Ads Launcher

Meta shipped the Ads MCP. This is the missing playbook.

Meta's Ads MCP gives AI agents a way to manage Facebook and Instagram ads. Your agent still needs the practical knowledge to use it well: how campaigns fit together, where budgets belong, which parameters the tools accept, and what to do when a request fails.

Meta Ads Launcher puts that knowledge into your agent. Launch campaigns, test creative variations, check performance, and pause ads — just a prompt away.

Your next move? Just ask.

• “Build a $100 campaign for these three creatives. Show me previews first.”
• “Test these headline variations with the same audience and budget.”
• “Check my campaign. Which ads are getting clicks, and at what cost?”
• “Pause this ad and keep the other two running.”
• “The previews look good. Launch the approved campaign.”

From the first brief to the next decision, you stay in the conversation while your agent handles the campaign steps through Meta's Ads MCP.

Test. Check. Decide.

Turn creative test ideas into campaign variants, then compare spend, impressions, CTR, CPC, and link clicks. The skill helps your agent recognize uneven delivery and small samples before calling a winner. You can ask it to check results again, pause a specified ad, or prepare the next set of variations.

These are creative comparisons, not automatically randomized A/B experiments. Performance checks run when you ask; unattended monitoring needs a separate scheduler.

Built around the details agents can miss

Generic prompts can miss the differences between Meta's Graph API and its Ads MCP. This skill covers JSON-string targeting, flat creative parameters, campaign versus ad-set budgets, and MCP-specific reporting fields. It directs the agent to check current tool schemas before using the reference.

If a create request times out, the agent checks whether the object already exists before retrying. Campaigns are built as paused drafts, statuses are verified, and preview links are returned for review. Activation requires your explicit approval of the final configuration.

What you get

A SKILL.md entrypoint, Claude Code setup instructions, and three focused references: tool contracts, a worked launch sequence, and troubleshooting. MIT licensed, with no bundled executable scripts.

Before your first launch

Connect Meta's Ads MCP with an eligible ad account, a Facebook Page, appropriate business permissions, and billing ready for delivery. Feature and Instagram support vary by account. Other agents need SKILL.md, remote HTTP MCP, and compatible authentication; those integrations have not been validated in this submission.

Ad spend and agent subscriptions are separate. This is an independent skill, not affiliated with or endorsed by Meta. The workflow guides your agent; it does not guarantee campaign results or enforce spending limits at the platform level.