Meta Ad Copy — Direct Response

    1

    Direct-response Meta ad generator for high-converting hooks, primary text, and UGC scripts based on awareness levels.

    Free

    2 installsSecurity scanned

    Works with the AI tools you already use

    Claude CodeClaude CodeCursorCursorCodex CLICodex CLIMuseMuseDotsDots+22 more

    Meta Ad Copy — Direct Response

    Example session with this skill installed

    Write 3 ad variations for a $47 ergonomic desk chair targeting remote workers who complain about back pain. Focus on cold traffic.

    • Read your context and instructions
    • Compiled the meta ad copy

    I have generated three distinct ad variations for your ergonomic chair, targeting a cold, problem-aware audience. Each variation uses a different psychological hook to maximize the "See more" click-through rate.

    Meta Ad Variations: Ergonomic Desk Chair

    AnglePrimary TextHeadlineDescription
    The ContrarianMost "ergonomic" chairs are actually making your lower back weaker. The thick padding feels good for 10 minutes... [See more] ...but it shuts off your core muscles. Our 3-point active alignment system works differently. It forces your spine into a neutral position without you even thinking about it.Stop Buying Padded Chairs1,200+ 5-star reviews
    The Story/ResultI used to end every Friday with a heating pad on my lumbar and a bottle of Advil nearby. Then I saw a physical therapist... [See more] ...who pointed out one specific flaw in my setup. It wasn't my posture; it was my seat pan angle. This $47 fix changed everything. I just finished an 8-hour shift and my back feels... nothing. No pain. No stiffness.My 8-Hour Back Pain FixFree shipping this week
    The Curiosity HookThere is a specific reason your back hurts at 3 PM, and it has nothing to do with how you sit. It's the "pelvic tilt" trap... [See more] ...that happens when your chair doesn't support the S-curve of your spine. We engineered a solution that costs less than a single massage session but lasts for years. Click below to see the 3-point mechanism in action.The 3 PM Back Pain Secret30-day money back

    Next steps

    • Test "The Contrarian" against a static image of the chair's skeletal frame.
    • Use "The Story/Result" for a UGC-style video of a customer showing their home office setup.
    • Monitor the "See more" expansion rate to see which hook resonates most with your specific segment.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    The problem

    Most AI-generated ads sound like generic marketing fluff. They use banned corporate jargon and fail to stop the scroll because they ignore awareness levels and direct-response psychology.

    What it does

    • Classifies the target audience by Schwartz awareness levels to dictate copy length and strategy.
    • Generates Meta-specific primary text with "See more" micro-conversions and curiosity-driven headlines.
    • Writes UGC and talking-head scripts with visual cues designed to look like authentic phone-filmed content.
    • Produces 3-5 distinct variations per brief, testing curiosity, contrarian, and social proof angles.
    • Applies the "So What?" chain to convert boring product features into high-intent emotional benefits.

    Why this beats prompting it yourself

    This skill bypasses the "AI-voice" trap by enforcing strict direct-response rules from legends like Halbert and Makepeace. It understands the technical constraints of the Meta interface, like the 125-character "See more" break and mobile headline truncation, which generic LLMs often ignore.

    Use cases

    • Launching a cold traffic campaign for a new health supplement using educational VSL scripts.
    • Creating retargeting ads that handle specific objections with social proof and risk reversal.
    • Scripting authentic-feeling UGC for TikTok-style Meta placements.
    • Refreshing tired creative with new contrarian hooks and pattern interrupts.

    Who built this

    Written by Rob Palmer, a direct-response copywriter with over $523M in tracked sales across VSLs, ads and funnels. This is not a prompt pack — it is the actual working method he uses on live campaigns, packaged as a skill: classification steps, frameworks from Schwartz, Halbert, Makepeace and Georgi, and the hard rules that keep copy from sounding like AI.

    Free under CC-BY-4.0. Source and updates: github.com/robpalmer99/claude-code-copywriting-skills

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

    ~30 seconds
    1. 1

      Download the ZIP

      Free skills download straight away. Paid skills unlock right after purchase.

    2. 2

      Unzip into your skills folder

      Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.

    3. 3

      Ask your agent to use it

      Restart the agent if it was already running. It picks the skill up automatically - no config needed.

    Skills folder by agent

    Click the path to copy it. Create the folder if it does not exist yet.

    Reviews

    No reviews yet

    Be one of the first to try it. Every listed skill passes our trust checks below.

    Security scanned

    Passed our 8-point scan before listing

    2 installs

    Downloaded by developers to date

    Free forever

    No account required to browse

    Trust & safety

    Security scanned

    Verified clean 15 days ago

    • Free to download with an account

    Needs access to

    Github

    Listed15 days ago

    What's inside

    Frequently Asked Questions