Med Spa & Wellness Content Planner

Builds a quarterly (or monthly) Instagram strategy for a clinic or wellness brand. It decides what to make and why, not just when to post.

Why use it

Most calendar tools fill 30 slots with generic ideas. This one starts from your numbers (low save rate, an audience that rewatches instead of growing, followers outside your service area) and writes directives that every week has to satisfy. It rotates your whole treatment menu so one service doesn't take over, and it builds patient consent into planning.

What you get

• An "audit to strategy" table, so every week traces back to a real metric
• Aesthetics content pillars, adjusted to your data, with the full treatment menu rotated
• For each Reel: hook angle, caption direction, on-screen text, hashtags, a videographer shoot brief, a value angle, compliance and consent notes, and status
• A Stories routine, a hook bank, assumptions to confirm and a list of what's still needed from the clinic
• A working .docx, plus an optional CSV for Google Sheets or Notion

What it will not do

Invent metrics, offers or testimonials, plan patient content without consent, write final captions before filming, or post and schedule for you.

Works with

The Instagram Growth Audit skill as input, and the Compliant Caption Writer for final captions.

Built by OVYN, a health, aesthetics and wellness marketing agency. Marketing planning only, not medical or legal advice.

What it does

• Audit-to-Directive Mapping converts specific performance metrics into concrete content rules.
• Full Menu Rotation ensures every service, from RF Microneedling to Dermal Fillers, gets scheduled coverage.
• Production Briefing generates specific shot lists and on-screen text for videographers.
• Pillar Optimization adjusts your content mix based on whether you need to fix save rates, reach, or conversion.
• Strategic Direction provides hooks and value angles for Reels without relying on generic AI hype.

How it works

1. Initialize Profile by providing clinic details, provider availability, and your service menu.
2. Ingest Audit Data to identify why followers aren't converting or why reach has plateaued.
3. Generate Strategy including a pillar mix, service rotation table, and Stories SOP.
4. Produce Weekly Plans with detailed Reel directives, hook angles, and compliance flags.

Frameworks & tools

This skill is designed for aesthetics, dermatology, and wellness practitioners. It outputs structured Markdown or .docx files compatible with Google Docs and Microsoft Word.

Why this beats prompting it yourself

Generic prompts produce "lifestyle" fluff that doesn't sell medical services. This skill enforces a strict data-driven loop, ensuring every Reel serves a specific business goal based on real Instagram signal processing.

Use cases

• Launching a new quarterly strategy for a multi-provider med spa.
• Planning a high-ROI content shoot for a hair restoration clinic.
• Fixing a "low engagement" plateau by shifting from vanity posts to educational saves.
• Managing content for a clinic founder who has limited time for filming.

Known limitations

Does not write final captions until filming is complete to ensure authenticity. Requires manual input of specific clinic pricing and promo details.