marketing writing skill

Generic marketing copy often fails because it lacks a strategic core or relies on hollow superlatives. This skill enforces a rigorous diagnostic workflow to produce credible, conversion-focused content across any channel. It stops the agent from inventing facts or testimonials, ensuring every draft is grounded in your actual product proof and positioning.

What it does

• Message diagnosis identifies underlying problems and desired outcomes before writing a single word.
• Strategic drafting builds a single central argument and adapts it to LinkedIn, ads, landing pages, or blogs.
• Platform adaptation converts a core idea into channel-native structures like Instagram captions or search metadata.
• Content refinement offers modes for shortening, expanding, rewriting, or critiquing existing copy for clarity.
• Quality control runs every line through a "human author" test to strip out generic AI phrasing and production notes.

How it works

1. Diagnose the current messaging context using the diagnose-message or critique commands to find strategic gaps.
2. Define the positioning by supplying product proof, audience awareness levels, and specific business objectives.
3. Execute the specific mode, such as create, repurpose, or SEO-adapt, to generate the primary copy artifact.
4. Verify against the minimum delivery standard to ensure the content is publishable and free of internal instructions.

Frameworks & tools

The skill utilizes internal workflows for context intake, problem diagnosis, and principle selection. It integrates specific adapters for platforms including LinkedIn, Instagram, web landing pages, and email.

Why this beats prompting it yourself

Standard prompts often produce generic fluff and hallucinate customer testimonials. This skill strictly prohibits invented proof and uses a multi-step diagnostic process to ensure the copy actually solves a business problem.

Use cases

• Landing page conversion by transforming raw feature lists into benefit-driven, objection-handling copy.
• Founder-led content that preserves a distinct brand voice without flattening it into corporate prose.
• Multi-channel campaigns where one central idea must stay consistent across ads, emails, and social posts.
• Message auditing to identify why existing sales copy is failing to differentiate from competitors.

Known limitations

This skill requires specific product context and proof to be effective. It will leave [proof needed] placeholders if evidence is missing rather than inventing data.