Marketing Copy Engine 1

About This Skill

# Marketing Copy Engine Your landing page converts 0.8%. Your emails get 12% open rates. Your product descriptions are generic. This skill turns any product/topic into high-converting copy using 12 proven frameworks, 8 tones, and brand-voice consistency. ## What it does - **12 copywriting frameworks** — AIDA, PAS, BAB, FAB, 4Ps, QUEST, ACCA, PPP, OIC, CCP, SSS, FORREST - **8 brand tones** — professional, casual, witty, urgent, empathetic, authoritative, playful, luxurious - **50+ templates** — landing pages, hero sections, CTAs, emails, ads, product descriptions, social - **Quality gate** — scores copy 0-100 (clarity, persuasion, specificity, emotion, CTA) - **A/B test suggestions** — generates 3 variants per piece - **Brand voice lock** — consistent tone across all output ## When to use it - You need landing page copy and don't know where to start - Your current copy converts below 2% and you want a refresh - You need 5 email variants for a launch sequence - You're launching a product and need all the copy at once - Your content sounds AI-generated and you want it to sound human - You need product descriptions for 100 SKUs ## Why it's better than ad-hoc prompting Most "write me copy" prompts give generic output. This skill is different: - **Framework-driven** — not "write something good" but AIDA / PAS / BAB - **Quality scored** — every output gets 0-100 with specific improvements - **Variant generation** — A/B test ready, not just one version - **Brand-locked** — consistent voice across all channels - **Channel-aware** — landing page ≠ email ≠ ad; different rules ## Architecture ``` ┌─────────────────────────────────────────────────────────┐ │ Agent (Claude/Cursor) │ │ - Asks for product, audience, channel, goal │ │ - Selects framework + tone │ │ - Generates 3 variants │ │ - Scores with quality gate │ └───────────────┬─────────────────────────────────────────┘ │ ▼ ┌─────────────────────────────────────────────────────────┐ │ skills/marketing-copy-engine/ │ │ scripts/ │ │ ├── generate.py # Main copy generator │ │ ├── score.py # Quality gate (0-100) │ │ ├── variants.py # A/B test generator │ │ ├── brand_voice.py # Voice consistency checker │ │ └── ab_calculator.py # Sample size for A/B test │ │ references/ │ │ ├── 12-frameworks.md # Detailed with examples │ │ ├── 8-tones.md # Tone comparison │ │ ├── quality-criteria.md │ │ └── channel-rules.md # Landing vs email vs ad │ │ templates/ │ │ ├── landing-page.md │ │ ├── email-sequence.md │ │ ├── product-description.md │ │ └── social-posts.md │ └─────────────────────────────────────────────────────────┘ ``` ## Quick start ```bash # 1. Install pip install textstat language-tool-python # 2. Generate landing page copy python scripts/generate.py --framework PAS --tone urgent \ --product "AI-powered code review tool" --audience "engineering managers" \ --channel landing --out hero.md # 3. Generate 3 A/B variants python scripts/variants.py --framework AIDA --product "..." --audience "..." --n 3 # 4. Score your existing copy python scripts/score.py landing-page.md # 5. Check brand voice consistency python scripts/brand_voice.py *.md --voice professional ``` ## The 12 frameworks (cheat sheet) | Framework | Structure | Best for | |-----------|-----------|----------| | **AIDA** | Attention → Interest → Desire → Action | Landing pages, ads | | **PAS** | Problem → Agitate → Solution | Sales pages, emails | | **BAB** | Before → After → Bridge | Product launches | | **FAB** | Feature → Advantage → Benefit | Product pages, decks | | **4Ps** | Picture → Promise → Prove → Push | Long-form sales | | **QUEST** | Qualify → Understand → Educate → Stimulate → Transition | B2B, high-ticket | | **ACCA** | Awareness → Comprehension → Conviction → Action | B2B, SaaS | | **PPP** | Picture → Promise → Prove | Short copy, ads | | **OIC** | Outcome → Insight → Change | Thought leadership | | **CCP** | Comprehend → Communicate → Convert | Direct response | | **SSS** | Star → Story → Solution | Personal brand | | **FORREST** | Fully → Oriented → Right → Relevant → Emotional → Story → Truth | Premium products | ## The 8 tones (with examples) | Tone | Example line | |------|--------------| | **Professional** | "Enterprise-grade observability for modern infrastructure." | | **Casual** | "We made monitoring not suck." | | **Witty** | "Your servers are on fire. We brought marshmallows." | | **Urgent** | "Last 24 hours: your competitors shipped 3 features. You shipped 0." | | **Empathetic** | "We've all been the on-call getting paged at 3am. We built this so you don't have to." | | **Authoritative** | "After 10 years building monitoring at Google, here's what I learned." | | **Playful** | "Lettuce help you ship faster 🥬" | | **Luxurious** | "Crafted for the discerning few who accept nothing less than excellence." | ## The quality gate (0-100 score) Every output is scored on: - **Clarity** (25 pts) — Jargon-free, Flesch reading ease 60+ - **Specificity** (20 pts) — Numbers, not "many" or "fast" - **Persuasion** (20 pts) — Uses framework structure correctly - **Emotion** (20 pts) — At least one emotional trigger - **CTA strength** (15 pts) — Clear, specific, low-friction ## Sample output (PAS, urgent tone) ```markdown # Hero Section — Engineering Manager ## Headline **Your code review queue is 47 PRs deep. Your senior engineers are burning out.** ## Sub-headline AI-powered code review that catches the bugs your team misses — before they hit production. No more 3am pages. No more "I should have caught this in review." ## CTA Primary **Start free — no credit card** ## CTA Secondary See it work on your repo → ## Social proof "Reduced our PR review time by 60%." — @alice, Staff Eng at Acme ## Pain bullets - ⏰ 2-week average PR cycle time - 🐛 40% of bugs caught in production, not review - 😩 Senior engineer burnout from 6h/day of review - 💸 Production incidents cost $14k each (your last 3: $42k) ``` ## Pricing Single-purchase, lifetime access. $6.00. Includes: - 5 Python scripts (generate, score, variants, brand voice, A/B calc) - 4 reference docs (frameworks, tones, quality, channels) - 4 template libraries (landing, email, product, social) - Quality gate with 5-criteria scoring - A/B test sample size calculator - Future updates for the same major version ## Example usage > "Write a landing page for our new AI code review tool. Target is engineering managers at Series B startups. Tone: witty but professional." The skill will: 1. Select framework (PAS for landing page) 2. Select tone (blend of witty + professional) 3. Generate 3 A/B variants 4. Score each variant 0-100 5. Pick the winner + explain why 6. Output ready-to-publish markdown ## Compatibility Works with any agent that supports the SKILL.md standard and can execute Python: Claude Code, OpenClaw, Codex CLI, Cursor, Gemini CLI, Cline, Windsurf, Aider. Tested on Linux, macOS, Windows. ## Tags marketing, copywriting, content, conversion, landing-page, email, ads, ecommerce