- Home
- Skills
- Research & Analysis
- Market Research: Size, Competitors & Customers
Works with the AI Agents you already use
Market Research: Size, Competitors & Customers
Market Research makes your agent work like a strategy analyst: every number traceable, every assumption visible.
Free
Market Research: Size, Competitors & Customers
Example session with this skill installed
Research the market for a shipment-tracking widget for small online shops in Spain. Is it worth building? One-pager.
- Read your context and instructions
- Compiled the market research
Example output (one-pager, abbreviated). Competitor names and figures are illustrative.
Bottom line
Worth validating, not yet building: real demand exists but most shops get basic tracking free from their carrier or shop platform (confidence: medium)
- SOM €0.9-1.7 M/yr (bottom-up) for shops shipping 50+ parcels/month
Gap: branded, multi-carrier tracking page + proactive delay emails for shops using 2+ carriers - competitors are either enterprise-priced or single-platform
- Biggest risk: shop platforms adding this natively
- Next step: landing page + 10 shop interviews before writing code
Market size
| Method | Formula | Result |
|---|---|---|
| Top-down | e-commerce businesses in Spain [1] x share with 50+ parcels/month [2] x 3-5 % adoption x €39/month | €1.1-1.9 M |
| Bottom-up | 24,000 target shops x 2.5-4.5 % x €468/yr | €0.9-1.7 M |
Competitors (top 5)
| Name | Type | Model | Entry price | Weakness (from reviews) |
|---|---|---|---|---|
| Tool A | direct, EU | per shipment | €0.08/shipment | complex setup |
| Tool B | direct, US | per month | $49/mo | no Spanish carriers |
| Platform app C | indirect | free / app store | €0-15/mo | one platform only |
| Carrier pages | substitute | free | €0 | unbranded, one carrier |
| Do nothing | - | - | - | support emails |
Demand signals
| Signal | Value | Source |
|---|---|---|
| "seguimiento de pedidos" + related | ~X,XXX searches/month | keyword ideas tool |
| "<competitor> alternativa" | low volume | keyword ideas tool |
| Top pain in 1-2★ reviews | "customers keep emailing where is my order" (most frequent) | business reviews tool |
Customer pains (from 140 reviews)
- "Where is my order" emails (most frequent) · 2. Multi-carrier chaos · 3. Unbranded carrier pages
Next steps
- Landing page + €150 ads test (target: 5 % sign-up) 2. 10 interviews with shops using 2+ carriers 3. Price test €29 vs €49
Sources
[1] National statistics office, e-commerce survey 2025 (A) · [2] E-commerce association annual report 2025 (B) · ... 9 sources, all with URL and date.
Data tools used: 3 keyword queries + 2 review pulls, total cost $0.21 (approved).
Connects securely to your tools. The creator never sees your data.
About this skill
Research you can put in front of a board or investor
AI market research usually means a confident TAM pulled from nowhere and a competitor list copied from the first search result. Market Research makes your agent work like a strategy analyst: every number traceable, every assumption visible.
What it does
- Frames the decision: enter a market, build a feature, set a price, raise money; geography, segment, horizon and depth (one-pager, standard, deep).
- Market sizing done properly: top-down and bottom-up (customers x adoption x price), formulas and inputs shown, reconciled into a range - no false precision.
- Competitor landscape: direct, indirect, substitutes and "do nothing"; matrix of segment, features, pricing model and price points, positioning, strengths, weaknesses from reviews and traction signals. Public facts only.
- Customer insights: segments, jobs-to-be-done, top pains and buying triggers mined from reviews, communities and the interviews you provide.
- Real demand data on Agensi: related keyword ideas with volume and CPC, live Google results, Google Maps density for local markets and business reviews. Your agent shows the price (cents) and asks before each use; works without them via web search.
- Gaps & positioning: where competitors are weak or absent, a positioning statement and pricing hypothesis.
- Risks and validation plan: regulation, incumbents, switching costs; interviews, landing-page tests, pilots.
- Report: bottom line first with confidence levels, tables over prose, numbered sources with dates.
- Honest: never invents figures, revenues or quotes; unknowns marked as unknown; not investment or legal advice.
Includes
- SKILL.md workflow
- references/frameworks.md - TAM/SAM/SOM and bottom-up formulas, competitor matrix columns, insight sources, demand signals, JTBD, pricing, positioning, validation steps
- references/report-template.md - full report and one-pager formats
Works with Claude Code, Claude (Cowork), Codex, Cursor and any SKILL.md-compatible agent.
Find more skills like this on the Claude Skills Marketplace, the Codex Skills Marketplace and the Gemini Skills Marketplace, or browse Claude Skills for Research & Analysis.
Cannot scrape data behind private logins. Does not provide professional investment or legal advice. Requires manual verification of estimates for financial reporting.
How to use
- 1
Connect your agent to the Agensi MCP
Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup
- 2
Sign in to Agensi
Your agent shows a sign-in link. Sign in and click Allow.
- 3
Ask for what you need
Your agent loads this skill and uses it on your task. It always asks before buying a skill.
Reviews
This skill has been used 7 times.
Trust & safety
Security scan
Security scan passed 2 days ago
- Free with an Agensi account