Market Research
Conduct structured market research, size your TAM/SAM/SOM, and map competitors to find underserved business niches.
Free
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
Muse
Dots+22 moreClaude CodeCursorCodex CLIMuseDots
OpenClaw
Manus
Grok
Grok Bot+18 agentsMarket Research
Example session with this skill installed
Research the market for a specialized project management tool for freelance motion designers. Who are the players, how big is it, and what are the trends?
- Read your context and instructions
- Compiled the market research
I have analyzed the market for project management tools specifically tailored for freelance motion designers. I focused on sizing the niche, profiling key incumbents, and identifying current industry shifts.
Market Analysis: Freelance Motion Design PM Tools
| Metric | Estimate | Methodology / Source |
|---|---|---|
| TAM | $2.4B | Global PM software market ($15B) x % of creative pros. |
| SAM | $180M | ~6M specialized digital artists in English-speaking regions. |
| SOM | $1.8M | 1% capture of SAM in Year 1 at $25/mo ARPU. |
Competitor Landscape
Frame.io: Industry standard for review/collaboration. Strength: Seamless video playback. Gap: Poor task/invoice management.
- Milled: Niche PM for video. Strength: Workflow automation. Weakness: High price point for individuals.
Monday.com: Generalist tool. Strength: Flexibility. Weakness: High friction to set up for video-specific assets.
Industry Trends
- Remote Asynchronous Review: (Maturity: High) Tools must support frame-accurate commenting.
- AI-Assisted Culling: (Maturity: Emerging) Automated tagging of b-roll and assets.
- Direct-to-Client Portals: (Maturity: Growing) Moving away from email attachments to branded dashboards.
Synthesis of Gaps
Most tools are either "too general" (Trello/Asana) or "too corporate" (ftrack). There is a significant gap for a lightweight PM tool that handles
both the heavy file previews and the business side (invoicing/contracts) for a solo operator.
Next steps
- Validate the $25/mo price point with 5-10 active motion designers.
- Build a landing page focusing on the "integrated invoicing + video review" gap.
- Monitor the "Motion Design" subreddit for specific complaints regarding Frame.io pricing.
Connects securely to your tools. The creator never sees your data.
About this skill
Validating a business idea requires more than a gut feeling. This skill provides a structured framework to quantify market size, dissect competitor strategies, and build data-backed customer personas using accessible intelligence sources.
What it does
- Market Sizing calculates TAM, SAM, and SOM using top-down industry reports or bottom-up first principles.
- Competitor Mapping profiles existing players to identify table stakes, universal gaps, and underserved niches.
- Trend Analysis evaluates industry shifts, assessing their maturity and impact as tailwinds or headwinds for your business.
- Persona Construction builds psychographic and demographic profiles grounded in real-world forum data and reviews.
- Opportunity Synthesis highlights specific entry points where competitors are weak or customer needs are ignored.
How it works
- Define the core research questions to focus the search and avoid information overload.
- Quantify the market potential by filtering global statistics down to a realistic obtainable revenue target.
- Audit the competitive landscape by analyzing pricing, feature sets, and public sentiment from review sites.
- Identify high-impact trends and build personas that dictate product and messaging decisions.
Frameworks & tools
Utilizes logic from TAM/SAM/SOM modeling, competitive intelligence frameworks, and data synthesis from sources like Google Trends, Statista, SEC filings, and SimilarWeb.
Why this beats prompting it yourself
Generic prompts often result in vague surface-level summaries. This skill enforces a rigorous bottom-up estimation methodology and systematic competitor profiling that uncovers actual market gaps rather than just listing features.
Use cases
- Validate a new SaaS idea before writing a single line of code.
- Research a niche market to find high-intent customer segments for ad targeting.
- Perform quarterly competitive audits to stay ahead of industry shifts.
- Estimate potential revenue for a pitch deck or business plan.
Known limitations
Relies on publicly available data and free tiers of research tools. It cannot access private financial records or non-public internal company data.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
Free skills download straight away. Paid skills unlock right after purchase.
- 2
Unzip into your skills folder
Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.
- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
Skills folder by agent
Click the path to copy it. Create the folder if it does not exist yet.
Reviews
No reviews yet
Be one of the first to try it. Every listed skill passes our trust checks below.
Security scanned
Passed our 8-point scan before listing
Fresh listing
Recently published to Agensi
Free forever
No account required to browse
Trust & safety
Security scanned
Verified clean 4 days ago
- Free to download with an account