Market Due Diligence Pro

Market Due Diligence Pro: practical plan

Market diligence plan

Define the market

Specify buyer, workflow, geography, institution size and product boundary. Avoid using a broad “compliance software” total without segmentation.

Demand evidence

Interview buyers, compliance operators and procurement stakeholders. Review budgets, replacement cycles, regulatory drivers and current manual work. Separate urgent purchase demand from general interest.

Market sizing

Build bottom-up: eligible institutions × plausible annual spend × adoption assumptions. Cite data sources and show low/base/high cases. Validate counts, inclusion criteria and double-counting.

Competition

Compare specialist vendors, core banking platforms, consultants and internal tools by workflow coverage, implementation time, security, integrations and price. Verify current product claims.

Commercial dynamics

Assess sales cycle, procurement, security review, switching cost, channel access and renewal patterns.

Conclusion

State market range, evidence confidence, key uncertainties, customer segments and disconfirming signals. Do not present estimates as audited facts or make a deal recommendation without broader diligence.

Measurement and review

Record the baseline, source, date range, denominator and owner. Use one primary measure plus quality guardrails; compare like-for-like cohorts and disclose missing data. Treat estimates as scenarios, not observed outcomes.

Risks and controls

Check relevance, consent, disclosure, workload and downside before scaling. Keep an evidence trail, obtain human review for material commitments, and pause if trust, quality or compliance signals deteriorate.

Next steps

1. Confirm the goal, audience and available capacity.
2. Gather the minimum evidence for a first test.
3. Assign an owner, budget and review date.
4. Run a small pilot, record outcomes and decide whether to iterate, expand or stop.