Loona Social Media Manager—Calendar, Posts & Reels System

Most social-media skills write you a post. This one runs your social media.

Loona Social Media Manager is a complete operating system for a small brand or page, built around the Loona Social Cycle — Plan → Create → Approve → Publish → Report — and three commitments: Rails · Bank · Proof.

PLAN — A rolling 7/14-day calendar driven by your 3–5 content pillars, fed by a content bank that tracks every item as ready, scheduled or used — with a BANK LOW alarm that refills a series before it ever runs dry. Series (daily anchor, quiz→next-day reveal, launch countdowns), repurposing chains (one shoot → a week of posts), a 12-month seasonal grid stocked three weeks ahead, multi-brand namespaces, and a filled 30-day starter calendar are all planned as units.

CREATE — Platform-native templates for Facebook Page and profile, Instagram, LinkedIn, X (hard 280-character discipline), TikTok, YouTube Community, Threads (planned split-post rule) and Pinterest (template level) — never the same caption pasted everywhere. A 60-hook library writes the first line, a slide-by-slide carousel template and a three-set hashtag method (Brand / Pillar / Reach) finish the post, and every item passes the Seven-Gate Check, scored out of 70 — below the floor, it is fixed or dropped, never waved through. Reels are scripted hook → segments → payoff → CTA under a quality rule most pages never enforce: a minimum length you set (default 60 seconds), the duration verified on the finished file before posting, genuine footage only — if it can't reach the floor honestly, nothing posts and the log says why.

APPROVE — Nothing publishes without your approval, presented as one Approval Digest with reply codes (OK all · OK 1,3,4 · FIX 2 · DROP 5). The one exception: a series whose design you approved once may run on its rail — any item that deviates falls straight back to asking you, and every rail carries a sunset: it is re-confirmed on a schedule, and it pauses rather than run unseen if your logs stop reaching you. Ads and boosts always need your explicit approval and a stated budget, in the moment. No bought followers, no engagement tricks, no invented claims — ever.

PUBLISH — Through your own agent's connected tools where the platform allows, with scheduling honesty: scheduled, delivered as a ready-to-paste pack, and published-and-verified are three different states, and your reports always say which one is true.

ENGAGE & REPORT — A daily comment scan drafts replies in each commenter's own language (complaints always wait for your review), notes spam, and escalates money, disputes, offers and sensitive matters to you untouched (full moderation pairs with Loona AI Comment Manager). Every day closes with a one-line log; every week with a report that only states what really happened — and, once your results log has 20+ posts in a format, flags each new post against your own median and names exactly one adjustment for next week. No invented metrics, ever.

Distilled from real operations: two Facebook Pages posted daily with Stories and four Reels a week on each page, a seven-platform brand presence, and multi-day launch series — all run by an agent under these exact rails.

Includes SKILL.md plus 17 reference files: setup wizard, first-week runbook, calendar & bank, a filled 30-day starter calendar, post templates, the 60-hook library, Reels & Stories, approval & safety rails with the digest, platform notes 2026, the metrics dictionary, engagement triage, reporting with the own-median loop, a complete worked week with a full Reel script, seasonal hooks, edge cases, eleven scored self-tests, and troubleshooting. Instructions only — no scripts, no executables, nothing collected; it runs entirely on your agent, your accounts, your approvals.