About This Skill

Most launches are a tweet, a spike, and silence by Thursday — because they were planned around the ship date, not the audience. This skill builds a launch strategy that creates sustained attention: narrative positioning (what changes for the audience on launch day, not just what the product does), the audience map (who moves first, who amplifies, what each segment needs to hear), the pre-launch sequence that builds tension before the gate drops, and the post-launch activation loop that converts attention to retention. It produces channel-by-channel plans for the weeks before and after, defines the single metric that measures launch success, and builds the decision tree for what to do if the numbers aren't there by day three. Specify your product, target audience, and timeline; get back a launch plan with narrative, channel cadence, and post-launch recovery built in.