Overview

Transform any URL into a professional, commercial-grade Conversion Rate Optimization (CRO) audit. This skill is designed for agencies and growth marketers who need to quickly identify friction points and trust gaps on landing pages without spending hours on manual analysis. It goes beyond generic feedback by mapping specific visual evidence to actionable, revenue-focused hypotheses.

What it does

• Audits page structure, messaging clarity, and CTA effectiveness based on goal types (e.g., lead-gen, SaaS, e-commerce).
• Performs directional competitor benchmarking to highlight missed opportunities and unique value propositions.
• Identifies specific conversion blockers like cognitive load, lack of social proof, or weak "above-the-fold" communication.
• Generates structured outputs including detailed Markdown reports and machine-readable JSON for integration into internal dashboards or client portals.

Why use this skill

Unlike standard prompting which often yields vague advice like "make the button bigger," this skill follows a rigorous audit framework focused on evidence-backed findings. It enforces a structured "Observation → Hypothesis → Recommendation" sequence, ensuring every suggestion is rooted in conversion science rather than subjective opinion.

Output

Each audit delivers a client-ready report featuring a prioritized list of high-impact test ideas, friction analysis, and a competitive landscape summary, ready to be dropped into a slide deck or proposal.