Influencer Outreach & Negotiation Scripter

📩 Initial Outreach DM

Hi

[Influencer Name]! I've been loving your morning skincare routines lately — the way you talk about acne positivity while still walking through your process feels so real, honestly refreshing compared to the overly-filtered stuff on my FYP.

I'm on the team at

GlowRecipe, and we just dropped a new

Watermelon Hydrating Serum that I think would fit right into your routine (and your skin type, from what I can tell!). We'd love to send you one to try, no strings attached — but if you love it as much as we think you will, we'd be thrilled to see it in a video.

Totally your call creatively — just being genuinely you is exactly what we're looking for. Want me to send one your way?

— [Your Name], GlowRecipe Partnerships

🔄 48-Hour Follow-Up Script

Hey

[Influencer Name], just floating this back up in case it got buried! No pressure at all — just wanted to make sure you saw it, since I really do think the

Watermelon Serum would resonate with your audience.

If it's not the right fit right now, totally understand. But if you're open to it, happy to get one shipped out this week. Let me know either way — always good to connect with creators doing it authentically like you. 🍉

💰 Negotiation / Counter-Offer Response

Totally hear you, and I appreciate you sharing your rate card — it's clear you take your content seriously, which is exactly why we reached out.

Right now this specific campaign is running as a

gifted seeding partnership rather than a paid placement, so I'm not able to match a flat rate on this one. That said, we'd love to make it worth your while: alongside the product, we can offer

[X] (affiliate commission / early access to future launches / a feature on our brand page) — and if this video performs well, we'd genuinely love to talk about a paid, ongoing partnership next quarter.

No pressure either way — if it's not the right fit for where you're at, totally understandable, and I'd love to keep the door open for down the line.

💡 Strategy Note

• If the influencer holds firm on a paid rate and their engagement rate (not just follower count) is strong, consider a small flat fee (e.g. $50–150) rather than losing the placement entirely — micro-influencer UGC is often cheaper long-term than paid ads.
• Sweeten gifted offers with

non-monetary leverage: affiliate codes with generous commission, "first access" to new launches, or a feature on the brand's official page/story — these cost little but signal real partnership potential.