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Influencer Campaign Manager
End-to-end influencer campaign management focused on unit economics, engagement vetting, and ROAS tracking.
$10
Works with the AI tools you already use
Influencer Campaign Manager
Example session with this skill installed
I have a creator with 25k followers, 800 average likes, and 40 average comments. Product AOV is $45, cost is $12. Should I pay them or just gift?
- Read your context and instructions
- Compiled the influencer campaign manager
- Generated the document
The creator analysis is complete. Based on a 3.36% engagement rate, this creator sits in the 'Good' band for the Micro-influencer tier.
Creator Evaluation & Offer Strategy
| Metric | Value | Rating |
|---|---|---|
| Follower Count | 25,000 | Micro |
| Engagement Rate | 3.36% | Good |
| Expected Revenue | $567.00 | Estimated |
| Max Fee (Cap) | $214.80 | 2.5x ROAS Target |
| Creator Score | 78/100 | Shortlist |
Decision: Hybrid Offer
Do not pay a high flat fee upfront. The expected revenue vs. product cost ratio suggests a hybrid approach is the most efficient way to maintain margins.
- Primary Offer: Product gift + $100 flat fee + 15% affiliate commission.
- Negotiation Ceiling: Max flat fee of $180 if they provide whitelisting rights for 30 days.
- Tracking: Set up discount code
CREATOR15and a dedicated UTM for the bio link.
Outreach Script (Initial DM)
"Hey [Name], love your recent post about [Specific Detail]. Your aesthetic is a perfect fit for our new line. We’d love to send you the [Product] to try out and discuss a paid partnership for a Reel. Are you open to new brand collabs for next month?"
Next steps
- Check their last 12 posts for "comment pod" behavior (generic emoji-only comments).
- Send the initial outreach DM today.
- If they accept, send the creator brief with the specific conversion tracking links.
influencer-campaign-manager.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
DTC brands waste thousands on influencers with high follower counts but zero conversions. Manual vetting is slow, and most brands struggle to calculate fair pay or track ROI accurately across creators.
What it does
- Calculates 0-100 creator scores based on tier-specific engagement bands and authenticity flags.
- Determines offer types (gifting vs. paid vs. affiliate) using AOV, unit costs, and margin math.
- Generates a 3-step outreach sequence and provides negotiation levers for rate pushback.
- Produces per-creator ROAS reports to identify who to renew and who to drop at the 30-day mark.
Frameworks & tools
Python scripts for scoring and ROI analysis, Shopify/Etsy-compatible UTM and discount code tracking, and 2025-2026 market rate benchmarks.
Why this beats prompting it yourself
General AI will suggest anyone with a high follower count. This skill uses strict tier-specific engagement math and financial logic to ensure your marketing spend stays below a 2.5x ROAS threshold.
Use cases
- Vetting a list of 50 micro-influencers for a new product launch.
- Calculating the maximum flat fee to pay a creator based on your product margins.
- Drafting personalized outreach DMs that actually get replies from high-quality creators.
- Auditing a finished campaign to see which partnerships were actually profitable.
Known limitations
Rate benchmarks are for 2025-2026 and vary by niche. Attribution logic relies on discount codes and UTMs, which typically undercount total impact by 20-60%.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
Free skills download straight away. Paid skills unlock right after purchase.
- 2
Unzip into your skills folder
Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.
- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
Skills folder by agent
Click the path to copy it. Create the folder if it does not exist yet.
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Verified clean 11 days ago
- Passed all security checks, Safe to install