Ideal Customer Profile (ICP) Positioning

The problem

Marketing copy often dissolves into a "soup" of vague adjectives like "robust" and "seamless." Without a concrete ICP, enemy, and proof, messaging remains too broad to convert and loses technical credibility.

What it does

• Identifies exactly one Ideal Customer Profile (ICP) based on job title, context, and buying trigger.
• Extracts a specific "enemy" (the status quo tool or habit) that the product replaces.
• Distills a single, falsifiable promise and pairs it with one buyer-supplied proof point.
• Audits the product brief to "kill" fluff adjectives, replacing them with testable claims or flagging them for removal.
• Generates a docs/positioning.md contract file to serve as the single source of truth for all subsequent marketing assets.

Why this beats prompting it yourself

Most LLMs default to enthusiastic marketing fluff and broad personas. This skill enforces a rigid "one-of-each" constraint and a non-negotiable ban on 16 specific fuzzy adjectives, ensuring your positioning is a precision tool rather than a generic summary.

Use cases

• Defining the messaging spine for a new product launch before writing a single line of landing page copy.
• Auditing an existing product brief to find where claims lack supporting evidence or proof.
• Aligning a "marketing crew" of agents by providing a standardized positioning contract file.

Known limitations

Requires a readable offer path and pre-existing proof points. Will stop and block the run if proof is missing or if the ICP is too broad (e.g., "small businesses").