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    Ideal Customer Profile (ICP) Positioning

    1

    Extracts one ICP, one enemy, one promise, and one proof point to create a fluff-free positioning contract.

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    Ideal Customer Profile (ICP) Positioning

    Ideal Customer Profile (ICP) Positioning

    Example session with this skill installed

    Run positioning for "TaskFlow". Brief is at docs/brief.md. Proof: "Used by 12 teams at Acme Corp to reduce sprint planning from 4 hours to 45 minutes." Category: Task management.

    • Read your context and instructions
    • Compiled the ideal customer profile
    • Generated the data export

    I have processed the positioning for TaskFlow. I interrogated the brief, removed three instances of "seamless" and "intuitive," and mapped the messaging to your Acme Corp proof point.

    Positioning Contract: TaskFlow

    Header

    • Product: TaskFlow
    • Category: Task management
    • Status: READY

    ICP

    • Title: Engineering Lead

    Context: Managing 2-3 cross-functional squads using Jira but relying on manual spreadsheets for capacity planning.

    • Job to be Done: Allocate developer resources without overbooking during mid-sprint changes.
    • Buying Trigger: A sprint fails because a sub-task was hidden in a deep backlog view.
    • Not: Individual contributors or C-suite executives.

    Enemy

    • The "Capacity Spreadsheet." It fails because it requires manual updates and is always 24 hours behind the actual ticket status.

    Promise

    • Engineering Leads can reallocate sprint capacity in under five minutes when a high-priority bug breaks the sprint.

    Proof

    • Used by 12 teams at Acme Corp to reduce sprint planning from 4 hours to 45 minutes.

    One-Liner

    • TaskFlow lets Engineering Leads reallocate sprint capacity in under five minutes.

    Killed Soup

    Fuzzy WordReplacement / Action
    seamlessdropped: no proof
    intuitiveReplaced with "under five minutes"
    robustReplaced with "12 teams at Acme Corp"

    Next steps

    • Review the docs/positioning.md file for accuracy.
    • Use this file as the input for the landing-copy or launch-checklist skills.
    • Address the open question regarding the secondary "Project Manager" persona in the parking lot.

    ideal-customer-profile-icp-positioning.csv

    CSV · data export

    Generated

    Example file from a real run - the skill writes it into your workspace.

    Connects securely to your tools. The creator never sees your data.

    What you get

    Identify a single, specific ICP to anchor all product messaging.Audit marketing briefs to strip out fluff like "robust" and "seamless."Create a technical positioning contract that forces proof-based claims.Define the "enemy" status quo to make the product's value proposition clear.

    About this skill

    The problem

    Marketing copy often dissolves into a "soup" of vague adjectives like "robust" and "seamless." Without a concrete ICP, enemy, and proof, messaging remains too broad to convert and loses technical credibility.

    What it does

    • Identifies exactly one Ideal Customer Profile (ICP) based on job title, context, and buying trigger.
    • Extracts a specific "enemy" (the status quo tool or habit) that the product replaces.
    • Distills a single, falsifiable promise and pairs it with one buyer-supplied proof point.
    • Audits the product brief to "kill" fluff adjectives, replacing them with testable claims or flagging them for removal.
    • Generates a docs/positioning.md contract file to serve as the single source of truth for all subsequent marketing assets.

    Why this beats prompting it yourself

    Most LLMs default to enthusiastic marketing fluff and broad personas. This skill enforces a rigid "one-of-each" constraint and a non-negotiable ban on 16 specific fuzzy adjectives, ensuring your positioning is a precision tool rather than a generic summary.

    Use cases

    • Defining the messaging spine for a new product launch before writing a single line of landing page copy.
    • Auditing an existing product brief to find where claims lack supporting evidence or proof.
    • Aligning a "marketing crew" of agents by providing a standardized positioning contract file.

    Known limitations

    Requires a readable offer path and pre-existing proof points. Will stop and block the run if proof is missing or if the ICP is too broad (e.g., "small businesses").

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

    ~30 seconds
    1. 1

      Download the ZIP

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    2. 2

      Unzip into your skills folder

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    3. 3

      Ask your agent to use it

      Restart the agent if it was already running. It picks the skill up automatically - no config needed.

    Skills folder by agent

    Click the path to copy it. Create the folder if it does not exist yet.

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