What agents does it work with?

Any agent that supports the open SKILL.md standard, including Claude Code, Codex CLI, Cursor, VS Code Copilot, and Gemini CLI.

What do I need to provide?

Your products and prices, what each item costs you, your platform fees, how many you can make or have in stock, and your email and social channels. Last year's results help but aren't required.

Does it work for digital products?

Yes. It adjusts the margin math (near-zero cost per extra sale) and leans on bundles and upgrades, and it skips shipping deadlines that don't apply.

Will it tell me to discount everything?

Only if the numbers support it. It shows how many extra sales each discount needs just to break even, and often recommends a bundle or gift offer instead.

Does it post or send anything for me?

No. It writes the plan and the copy; you set up the sale, post, and send.

Do I need API keys or accounts?

No. It needs no API keys, scripts, or network access.

Holiday Promo Planner for Etsy & Shopify

Example session with this skill installed

I sell hand-poured soy candles on Etsy. Most are $28. Each one costs me about $7.50 in wax, jar, wick, and label, plus $1.20 for packaging. I was going to do 25% off everything for Black Friday. I have about 900 email subscribers and post on Instagram. I can pour about 150 candles a week. Last year I just put a sale on and hoped. Can you plan it?

Read your context and instructions
Compiled the holiday promo planner

(Fictional shop for illustration.)

Snapshot

Platform: Etsy · Main product: soy candle, $28
Cost per candle: $7.50 + $1.20 packaging = $8.70
Fees (assumed for this example; confirm on Etsy's current fee page): $0.20 listing + 6.5% transaction + 3% + $0.25 payment processing. Excludes offsite-ads fees.
Capacity: ~150 candles/week · Email list: ~900 · Instagram
Assumption: buyer pays shipping.

Margin math

Offer	Price	Fees	Profit	Margin	Break-even lift
Full price	$28.00	$3.11	$16.19	57.8%	—
15% off	$23.80	—	$12.39	52.1%	+30.7% units
20% off	$22.40	—	$11.12	49.7%	+45.6% units
25% off (your plan)	$21.00	—	$9.86	46.9%	+64.3% units
30% off	$19.60	—	$8.59	43.8%	+88.5% units
Bundle: 3 for $70	$70.00	$7.10	$36.80 per order ($12.27 per candle)	52.6%	—

What this means: at 25% off, you'd need to sell about 64% more candles just to make the same profit as at full price, and every one of those extra candles uses your limited pouring time.

Recommended offer

Main offer: "Gift Trio" bundle, any 3 candles for $70 (about 17% below buying three at full price). You earn $12.27 per candle, more than you'd earn at 20% off, and buyers spend $70 per order instead of $21–28.

Secondary: free gift note + gift wrap on every order Nov 27–Dec 14.
VIP early access: email subscribers get the bundle a day early (Thu Nov 26).
Exclude limited-edition scents that already sell out at full price.
Capacity check: 150 candles/week = up to 50 bundles/week. Pour ahead in the 2 weeks before the sale.

Campaign calendar (excerpt)

Date	Channel	Action
Mon Nov 9 – Fri Nov 20	Studio	Pour ahead; photograph 3 bundle combinations
Tue Nov 17	Email	Tease: "Something for my list first on Nov 26"
Fri Nov 20	Etsy	Create bundle listing; schedule coupon/sale times (shop time zone)
Thu Nov 26	Email	VIP early access opens
Fri Nov 27	Email + IG	Launch to everyone; Reel: packing a Gift Trio
Sun Nov 29	Email	Gift picks by person (for Mom, hosts, teachers)
Mon Nov 30	Email	Cyber Monday: last day of bundle pricing (real end time)
Dec 1 → cut-off	Etsy + IG	Gift wrap offer continues; shipping-deadline reminders
Carrier cut-off − 3 days	Email	"Order by [date] for delivery by Dec 25"
After cut-off	Email	Digital gift card

(Confirm carrier holiday cut-offs and subtract your processing time.)

Copy (excerpt)

Shop announcement: "Gift Trio: any 3 candles for $70, Nov 27–30 (ET). Free gift wrap and a handwritten note through Dec 14. Order by [date] for delivery by Dec 25."

VIP email subject options: "You're in early" / "Your Gift Trio access starts now"

VIP email body: "You're on my list, so you get first pick. From now until Monday at midnight ET, choose any 3 candles for $70, gift-wrapped with a note in my handwriting if you'd like. Everyone else gets access tomorrow. [Shop the Gift Trio]"

Readiness checklist

Bundle listing live and tested; sale start/end times set in shop time zone
Stock poured for at least 40 bundles before launch
Shipping cut-off date confirmed and on every listing
Gift-wrap supplies ordered
Customer-service replies written (delivery timing, address changes, gift receipts)
"Was" prices and claims are accurate

Post-sale review template

Metric	This year	Last year	Note
Revenue
Profit (after fees and costs)
Orders / units
Average order value
New vs returning buyers
Best email (orders)
Repeat next year?

Connects securely to your tools. The creator never sees your data.

About this skill

Most small shops pick a Black Friday discount by gut feel. But a discount is a cost: 25% off a product with a 58% margin needs about 64% more sales just to break even. Many shops sell more and earn less.

This skill starts with your real numbers, picks the offer that actually pays, and builds the whole campaign around it.

What it does

Does the margin math first. Profit and margin per item at full price, then each offer side by side: percent off, bundles, gift with purchase, free-shipping thresholds, tiered spend. Shows the break-even sales lift for every option.
Recommends the offer with the best profit for your capacity, and which products to leave out.
Builds a day-by-day calendar from teasers and VIP early access through Black Friday, Cyber Monday, the shipping cut-off, and the switch to gift cards and digital gifts.
Writes the copy: shop announcement, listing tweaks, a full email sequence with subject lines, social posts, and pre-written customer-service replies.
Keeps you honest and compliant. No fake countdowns, fake scarcity, or inflated "was" prices, which can break platform rules and consumer-protection laws.

What you get

Margin table for every offer, with the arithmetic shown
Recommended offer and exclusions
Day-by-day campaign calendar with 2026 dates
Listing, email, and social copy
Readiness checklist and a post-sale review template

Who it's for

Etsy and Shopify sellers, makers, small brands, and digital product sellers planning Black Friday, Cyber Monday, and holiday sales.

Limits

Uses your costs and fees; confirm your platform's current fee rates and the carriers' holiday shipping cut-offs. Doesn't run paid ad campaigns or post anything for you.

How to use

Skills on Agensi run inside your AI agent. Copy the prompt, paste it into your agent, and it connects to Agensi and installs this skill for you. If a payment is needed, your agent shows it to you first.

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Holiday Promo Planner for Etsy & Shopify