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    GTM Market Check: ICP, Positioning Risks + Channel Tests

    1

    Unlike free market-research prompts: evidence-labelled ICP, positioning risks + 3 small channel tests. No invented TAM, ROI or stats.

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    GTM Market Check: ICP, Positioning Risks + Channel Tests

    GTM Market Check: ICP, Positioning Risks + Channel Tests

    Example session with this skill installed

    offer: Enterprise Retrieval-Augmented Generation (RAG) platform
    decision_question: Proceed to a paid POC or build an internal solution?
    audience: CTO and Engineering Lead
    evidence: Technical documentation, security whitepaper dated Oct 2023, and internal cost estimates for a 3-month build.
    alternatives: Internal LangChain-based prototype.

    • Read your context and instructions
    • Compiled the gtm market check

    One or two lines summarising what was done.
    A due-diligence brief was generated comparing the enterprise RAG platform against an internal build, focusing on security evidence and engineering trade-offs.

    GTM due-diligence brief: Enterprise RAG Platform

    Decision question: Proceed to a paid POC or build an internal solution?
    Audience / decision owner: CTO and Engineering Lead
    Market scope: Enterprise internal knowledge management
    Evidence boundary: Tech docs, Oct 2023 Security whitepaper, internal build estimates
    Generated: 2024-05-20 · Draft for human verification — not investment advice or a forecast

    1. Executive readout

    • What appears supported: SOC2 Type II compliance [E2]; Out-of-the-box connectors for Jira/Confluence [E1].
    • What is a hypothesis: Vendor claims of <200ms latency at scale remain unverified in supplied docs.
    • Most decision-relevant risk: Provider lock-in due to proprietary vector index format.
    • Recommended next step: Run a 1-week latency stress test on the vendor's sandbox.
    • Confidence: medium

    2. Offer and decision frame

    • Job to be done: Queryable internal documentation for 500+ engineers.
    • Primary user / buyer: Engineering teams.
    • Stated promise: Zero-config RAG with enterprise-grade security.
    • Workflow and human hand-offs: Automated indexing; manual citation verification by users.
    • Decision options in scope: test | buy | build

    3. Evidence ledger

    IDClaim or observationSource / dateTypeConfidenceDecision implication
    E1Supports 15+ data connectorsTech DocsReportedhighReduces initial integration effort
    E2SOC2 Type II CompliantWhitepaper (Oct 23)ObservedhighMeets baseline procurement safety
    E3Internal build takes 3 monthsInternal EstAssumedmediumBaseline for ROI comparison

    4. Market and alternative context

    • Category / problem space: Enterprise Search / AI Knowledge Management
    • Alternatives: Internal build (LangChain/Pinecone), manual wiki search.
    CriterionOfferInternal PrototypeEvidence / confidence
    Time-to-value1 week (config)12 weeks (build)High
    CustomizabilityLow (Black box)High (Full control)Medium
    SecurityVerified SOC2Requires auditHigh

    5. AI, operational, and commercial risk review

    Risk areaEvidence observedUnknown / failure modeImpact if trueVerification
    Data / privacyEncryption at restData residency optionsHighReview DPA
    Lock-inProprietary indexMigration costMediumAsk for export API

    6. Positioning and GTM hypotheses

    Positioning hypothesis: For CTOs who need secure internal AI search, this platform is a turnkey RAG solution that eliminates build-time, unlike internal prototypes, because it provides pre-built security compliance.

    • Disqualifiers: Teams requiring custom embedding models not supported by the vendor.

    7. Priority open questions

    PriorityQuestionWhy it changes decisionEvidence needed
    1What is the cost per query at 10k queries/day?Affects long-term OpEx vs buildPricing sheet

    8. Validation plan

    PriorityHypothesisSmall, reversible testSignal to observe
    1Latency stays <500msLoad 1000 docs to sandboxResponse time logs

    Next steps

    • Request the latest Data Processing Agreement (DPA) from the vendor.
    • Schedule a technical deep-dive on vector index portability.
    • Baseline the current "time-to-answer" for developers using manual search.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    Validate first → Market Check; then plan → GTM One-Pager.

    Unlike free "do market research on my startup" prompts that invent TAM figures, conversion rates and competitor facts, this skill turns the offer, decision question and evidence you paste into a decision brief: ICP hypotheses, positioning risks, messaging gaps and small channel tests. Every claim is labelled observed / reported / inferred / unknown, with a confidence level.

    Sample output (excerpt: AI support-ticket triage agent for Shopify stores, Generated: 2026-10-16): Decision: test with 1 ICP for 3 weeks before building integrations (confidence: medium)

    ICP hypothesisEvidenceLabelConfidence
    Shopify stores, 2–10 support agents6 call notes mention ticket backlogobservedhigh
    Agencies managing 5+ stores1 forum thread, undatedreportedlow
    Enterprise retailnone suppliedunknownlow
    Positioning riskWhy it mattersNext check
    "Replaces your support team"Not supported by demo; trust riskReframe as triage + draft replies
    Overlaps native Shopify InboxBuyer may see it as freeCompare 3 named workflows side by side

    Channel tests (2 weeks each, owner + stop rule)

    1. Shopify app listing draft: 20 visits → 2 installs, else stop
    2. Founder outreach to 15 stores from call notes: 3 demos booked
    3. One comparison post vs. native inbox: measure replies, not likes

    Open questions: data access scope, refund-ticket handling, privacy review owner.

    Works in Claude Code, Cursor and Codex · evidence-first, no invented market size or ROI · v1.0, updated Oct 2026 · questions answered via Agensi messages · More Cygnix Labs tools: https://apify.com/cygnix_labs

    The problem Founders launch on gut feel and find out too late that the ICP, positioning or channel was wrong. Give your agent what you know about an AI or SaaS offer and get a pre-launch market check: decision frame, evidence ledger, market and alternative context, AI/operational risk review, positioning hypotheses, open questions, and small validation tests. It is built for founders, product teams, GTM operators, buyers, and consultants who need a clear next step—not invented market metrics, investment advice, or outcome guarantees.

    What it covers

    • Market context, buyer/job, category, alternatives, and buying friction
    • Evidence quality with observed / reported / inferred / unknown labels
    • AI capability, evaluation, privacy, security, reliability, dependency, and adoption questions
    • Positioning, proof gaps, objections, and GTM hypotheses
    • Prioritised open questions and reversible validation tests
    • A decision checkpoint that states what the evidence does and does not support

    Honesty and boundaries

    This is a process and template skill. It uses supplied evidence and labels uncertainty; it does not browse by default or invent customer counts, market size, accuracy, uptime, savings, ROI, revenue, or other metrics. It is not investment, financial, legal, security, privacy, or compliance advice, and it does not guarantee product performance or commercial outcomes.

    How to use

    1. 1

      Connect your agent to the Agensi MCP

      Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup

    2. 2

      Sign in to Agensi

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    3. 3

      Ask for what you need

      Your agent loads this skill and uses it on your task. It always asks before any payment.

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