Freelance Proposal Writer

Absolutely. Given the $5k–$8k budget, I’d position this as a

conversion-focused Shopify rebuild, with the broken mobile checkout as the immediate business priority and SEO as an optional growth layer.

Shopify Website Redesign & Mobile Conversion Optimization

Project Overview

Your current Shopify store is losing potential sales because the mobile checkout experience is broken. Since a significant portion of ecommerce traffic typically comes from mobile devices, fixing this issue should be the first priority.

I propose rebuilding and optimizing your Shopify store with a strong focus on mobile usability, checkout reliability, conversion rate optimization, and a clean customer journey from product discovery through purchase.

The goal is simple: remove the friction that is costing you sales and give customers a faster, more trustworthy path to checkout.

What I’ll Deliver

1. Shopify Store Rebuild

• Modern, conversion-focused Shopify design
• Responsive layout optimized for mobile, tablet, and desktop
• Homepage redesign
• Product and collection page optimization
• Navigation and site structure improvements
• Cart and checkout-flow optimization
• Trust elements, shipping/returns information, and key conversion sections
• Shopify theme configuration and customization

2. Mobile Checkout Fix

This is the highest-priority part of the project.

I’ll investigate the current mobile checkout issue, identify the source of the problem, and test the complete purchase journey across relevant mobile devices and browsers.

Testing will cover

• Add-to-cart functionality
• Cart behavior
• Checkout loading and navigation
• Customer information fields
• Payment flow
• Error states
• Mobile responsiveness
• Final order completion

The goal is not simply to make the page look correct, but to verify that a customer can successfully move from product page to completed purchase.

3. Conversion Optimization

I’ll review the customer journey and remove unnecessary friction points that may be preventing purchases.

This may include

• Stronger calls to action
• Improved product-page hierarchy
• Better product information presentation
• Trust and reassurance elements
• Simplified navigation
• Mobile-first spacing and layout improvements
• Cart experience improvements

4. Quality Assurance

Before launch, the store will go through a structured QA process covering:

• Mobile
• Desktop
• Major browsers
• Navigation
• Forms
• Cart
• Checkout
• Product variants
• Links
• Basic performance issues

Optional SEO Audit

SEO Audit & Action Plan — $750

As an optional add-on, I can conduct a technical and on-page SEO audit alongside the Shopify rebuild.

The audit will review

• Technical SEO issues
• Indexation and crawlability
• Site structure
• Metadata
• Product and collection page optimization
• Heading structure
• Internal linking
• Duplicate/thin content opportunities
• Image optimization
• Shopify-specific SEO considerations
• Basic search-intent and keyword opportunities

You’ll receive a prioritized action plan showing what should be fixed, why it matters, and what should be addressed first.

The SEO audit does not include ongoing SEO management or guaranteed search rankings.

Investment

Option 1 — Shopify Conversion Rebuild

$5,500

Best for fixing the immediate sales problem and rebuilding the core customer experience.

Includes

• Shopify redesign/rebuild
• Mobile checkout troubleshooting
• Responsive optimization
• Product, collection, cart, and homepage improvements
• Conversion-focused UX improvements
• QA and launch support

Option 2 — Shopify Growth Rebuild

$7,000

Everything in Option 1, plus:

• Deeper conversion optimization
• Enhanced product-page strategy
• Additional UX improvements
• More extensive cross-device testing
• Post-launch optimization support

Optional SEO Audit

+$750

Can be added to either package.

Timeline

Week 1 — Discovery & Diagnosis

• Review existing Shopify store
• Identify checkout issues
• Review analytics/conversion friction
• Confirm design direction and priorities

Week 2 — Design & Development

• Homepage and core page redesign
• Mobile-first implementation
• Product/collection improvements

Week 3 — Checkout & Conversion Optimization

• Resolve mobile checkout issues
• Optimize cart and purchase flow
• Implement conversion improvements

Week 4 — QA & Launch

• Cross-device testing
• Final revisions
• Launch
• Post-launch verification

Estimated timeline: 4 weeks, assuming timely access, feedback, and content/assets.

Revisions

The project includes 2 rounds of revisions during the design/development phase.

Additional revisions or requests that fall outside the agreed scope can be quoted separately before work begins.

Payment Structure

40% — Project kickoff
30% — Design/development milestone
30% — Final QA and launch

Development begins once the initial payment and required Shopify access are provided.

Assumptions

This proposal assumes

• An existing Shopify account/store is available.
• Existing products, pricing, and core business information will be supplied by the client.
• Third-party apps requiring paid subscriptions are not included in the project fee.
• Custom functionality beyond the agreed Shopify scope will be quoted separately.
• The client will provide required content, branding assets, product information, and approvals on schedule.

Success Criteria

The primary success criteria are

1. Customers can successfully complete checkout on mobile.
2. The new store provides a clear and friction-free buying journey.
3. The site works reliably across major devices and browsers.
4. The redesigned experience is structured to support stronger conversion rates.
5. The optional SEO audit provides a prioritized roadmap for future organic growth.

Next Step

If the scope looks right, the next step is a short kickoff call to review the current Shopify store, reproduce the mobile checkout issue, confirm priorities, and finalize the project scope.

Once approved, I can begin with the

checkout diagnosis and Shopify audit, so the most urgent sales issue is addressed first.

This version keeps the proposal within the client’s

$5k–$8k range while making the $7k package feel like the natural choice. I’d also recommend presenting the

$750 SEO audit as an add-on rather than bundling it, because it gives you a clean upsell without distracting from the urgent checkout problem.