Fitness Studio Growth Engine — Attract Members

Trial conversion: 10 / 40 = 25% for the supplied defined period and cohort. Verify consistent conversion timing and identity before broader comparison.

Unknowns: Acquisition source, trial experience, cancellations, revenue, costs, member retention, class capacity and contact consent. No benchmark, causal diagnosis or profit calculation.

Priority checks: Confirm peak and off-peak availability before attracting more members; review actual onboarding and trial feedback; clarify offer and follow-up process. Do not assume discounting is needed.

Proposed experiment: Improve one verified onboarding friction point, then compare like-for-like trial cohorts with real conversion and early attendance evidence. Establish the baseline and review limitations; no expected uplift asserted.

Follow-up boundary: Contact only through approved consented routes. Use helpful information and respect opt-outs; no pressure based on bodies or attendance.

Retention scope: No churn or retention rate can be calculated without eligible membership and cancellation data. Attendance changes alone do not establish health or intent.

Decision owner: Studio lead confirms capacity, source data and experiment before action.

Execution: Analysis and plan only. No CRM access, messages sent, classes booked, offers changed or member outcome guaranteed.