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    Etsy Listing Conversion Scorecard

    by Olga — AI Skills

    Find why one Etsy listing gets views, clicks, or favorites — but no sales.

    Updated Jun 2026
    0 installs

    Free

    Included in download

    • Downloadable skill package
    • Works with No setup required. Works with Claude, ChatGPT
    • Instant install

    Sample input

    My handmade ceramic mug has 150 views and 12 favorites this month, but 0 sales. Price is $35. My main photo is a clear shot of the mug on a wooden table. Why isn't it selling?

    Sample output

    Listing Conversion Score: 58/100 (Orange)

    A 58 means buyers love the design (12 favorites!) but hit a trust wall at checkout.

    | Sub-score | Score | Read | |---|---|---| | Thumbnail Stop Power | 65 | Good lighting, but lacks scale/lifestyle context | | Title & Search Intent | 80 | Keywords are strong | | Price Trust | 45 | $35 is premium; requires more proof of value | | Buyer Confidence | 50 | Missing "in-hand" photos to show size/weight | | Listing Clarity | 60 | Simple offer, but features are buried |

    Top 3 reasons buyers don't buy:

    1. Size Uncertainty. Without a hand for scale, buyers fear it's too small for the $35 price.
    2. Generic Presentation. A wooden table doesn't justify a premium price point.
    3. Hidden Features. Benefits (dishwasher safe, lead-free) aren't visible in the first five seconds.

    One fix today: Replace image #2 with a photo of yourself holding the mug to prove scale and quality.

    This scorecard shows WHERE you leak buyers. For a full repair plan, use Etsy No-Sales Diagnostic Pro.

    About This Skill

    Views, clicks, favorites — but no sales?

    That's not a traffic problem. That's a conversion leak in one specific listing — and this scorecard finds it in 60 seconds.

    What you get

    Paste one listing (URL, title, price, thumbnail) and receive:

    • Listing Conversion Score (0–100) across five vectors: Thumbnail Stop Power, Title/Search Intent, Price Trust, Buyer Confidence, Listing Clarity
    • Top 3 reasons buyers click but don't buy — ranked, in plain language
    • One fix to do today — concrete, doable in under an hour

    Who it's for

    Etsy sellers with a listing that gets attention but no orders. Works for digital downloads, handmade, POD — any category.

    Need the full repair?

    This scorecard shows you WHERE the listing leaks buyers. For every leak found, ranked, and turned into a prioritized fix plan, see Etsy No-Sales Diagnostic Pro.

    Use Cases

    • Score a specific Etsy listing from 0-100 based on conversion potential
    • Identify the top 3 psychological barriers preventing shoppers from buying
    • Get one concrete, 1-hour fix to improve a listing's conversion rate today
    • Calculate conversion benchmarks to see if traffic is the problem or the listing

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    Security Scanned

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    Permissions

    No special permissions declared or detected

    No setup required. Works with Claude, ChatGPT, and any SKILL.md-compatible agent.

    Creator

    I build focused, done-for-you AI skills that fix one specific problem each — no bloated audits, just clear results. Specializing in practical tools for Etsy sellers and developers. Every skill ships ready to use, with worked examples included.

    Frequently Asked Questions

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