Etsy Listing Conversion Scorecard
Find why one Etsy listing gets views, clicks, or favorites — but no sales.
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You say
My handmade ceramic mug has 150 views and 12 favorites this month, but 0 sales. Price is $35. My main photo is a clear shot of the mug on a wooden table. Why isn't it selling?
Your agent does
Listing Conversion Score: 58/100 (Orange)
A 58 means buyers love the design (12 favorites!) but hit a trust wall at checkout.
| Sub-score | Score | Read | |---|---|---| | Thumbnail Stop Power | 65 | Good lighting, but lacks scale/lifestyle context | | Title & Search Intent | 80 | Keywords are strong | | Price Trust | 45 | $35 is premium; requires more proof of value | | Buyer Confidence | 50 | Missing "in-hand" photos to show size/weight | | Listing Clarity | 60 | Simple offer, but features are buried |
Top 3 reasons buyers don't buy:
- Size Uncertainty. Without a hand for scale, buyers fear it's too small for the $35 price.
- Generic Presentation. A wooden table doesn't justify a premium price point.
- Hidden Features. Benefits (dishwasher safe, lead-free) aren't visible in the first five seconds.
One fix today: Replace image #2 with a photo of yourself holding the mug to prove scale and quality.
This scorecard shows WHERE you leak buyers. For a full repair plan, use Etsy No-Sales Diagnostic Pro.
About this skill
Views, clicks, favorites — but no sales?
That's not a traffic problem. That's a conversion leak in one specific listing — and this scorecard finds it in 60 seconds.
What you get
Paste one listing (URL, title, price, thumbnail) and receive:
- Listing Conversion Score (0–100) across five vectors: Thumbnail Stop Power, Title/Search Intent, Price Trust, Buyer Confidence, Listing Clarity
- Top 3 reasons buyers click but don't buy — ranked, in plain language
- One fix to do today — concrete, doable in under an hour
Who it's for
Etsy sellers with a listing that gets attention but no orders. Works for digital downloads, handmade, POD — any category.
Need the full repair?
This scorecard shows you WHERE the listing leaks buyers. For every leak found, ranked, and turned into a prioritized fix plan, see Etsy No-Sales Diagnostic Pro.
How to install
Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.
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Creator
I build focused, done-for-you AI skills that fix one specific problem each — no bloated audits, just clear results. Specializing in practical tools for Etsy sellers and developers. Every skill ships ready to use, with worked examples included.
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