empco green claims audit
Audits marketing copy and packaging against EU Directive 2024/825 to catch greenwashing gaps before 2026 enforcement.
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See it in action
You say
Audit our new organic cotton t-shirt packaging. It says '100% Eco-Friendly' and has a QR code linked to our sustainability report. Is this ready for the 2026 EU rules?
Your agent does
Finding: Generic-unsubstantiated claim ('100% Eco-Friendly'). Priority: High. Violation: The same-medium rule. Substantiation is forced off-medium via QR code. Action: Move core qualifying data onto the physical packaging. QR codes alone do not satisfy Directive (EU) 2024/825.
What you get
About this skill
The problem
Marketing teams often assume generic green claims or QR codes satisfy EU transparency rules. Relying on off-medium substantiation or high-level carbon neutral pledges will trigger heavy enforcement under Directive (EU) 2024/825 starting September 2026.
What it does
- Identifies generic, comparative, and forward-looking environmental claims across product packaging and web copy.
- Classifies claims against specific ECGT/EmpCo prohibited practices like "whole-product-from-one-aspect" violations.
- Audits substantiation mechanics to ensure disclosures are on the same medium as the claim, not just behind a link.
- Verifies sustainability labels against independent third-party certification requirements.
- Evaluates net-zero pledges for mandatory time-bound implementation plans and independent monitoring.
Frameworks & tools
Directive (EU) 2024/825 (EmpCo/ECGT), UCPD/Omnibus-2019/2161 penalty mechanisms, and EN ISO 14024 Type I certification standards.
Why this beats prompting it yourself
Most LLMs conflate the EmpCo Directive with the stalled Green Claims Directive, leading to incorrect advice about third-party pre-verification. This skill applies the precise "same-medium" rule that standard scanners and generic prompts miss, protecting you from the most common compliance gap.
Use cases
- Pre-launch audit of sustainable packaging copy and environmental labels.
- Reviewing corporate net-zero roadmaps for regulatory reporting readiness.
- Vetting third-party sustainability badges against EU public authority standards.
- Identifying high-risk "carbon neutral" marketing that is banned regardless of substantiation.
Known limitations
Provides a readiness assessment, not a legal guarantee or certificate of compliance. Does not fix live storefront copy; use the Green Claims Guard plugin for remediation.
How to install
Drop the file into your AI Agent. Works with Claude, Cursor, ChatGPT, and 20+ more.
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