email automation sequence builder
Architect high-conversion email sequences with rigorous trigger logic, branching, and suppression rules.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentsemail automation sequence builder
Example session with this skill installed
Build a trial-to-paid onboarding sequence for a project management tool. Goal: 15% conversion. Audience: PMs in 14-day trials. Trigger: Sign-up. Exclude: Enterprise leads. No weekend emails.
- Read your context and instructions
- Compiled the email automation sequence
Processed your trial-to-paid onboarding request. I have mapped the journey, defined the suppression logic, and structured a 5-step sequence optimized for weekday delivery to PMs.
Trial-to-Paid Onboarding Blueprint
Strategy Summary
The sequence follows a Value-First narrative arc. We focus on reducing "time to first value" (TTFV) in the first 72 hours, transitioning to social proof and overcoming seat-expansion objections in the final week. Enterprise leads are suppressed via CRM domain matching.
Trigger & Exclusion Logic
// Trigger
ON event.trial_started
IF user.segment == "SMB" && user.lead_score < 80
// Global Suppressions
EXIT IF user.subscription_status == "active"
EXIT IF user.unsubscribed == true
EXIT IF company.employee_count > 500 // Enterprise exclusion
// Timing Constraints
DELAY until next_available(Mon-Fri, 09:00, user.timezone)
MAX_FREQUENCY: 4 emails / 7 days
Flow Diagram
[Day 0: Sign-up] -> (Email 1: Welcome/Setup)
|
[Day 2] ---------> (Email 2: Core Feature Tutorial)
| |
| [Clicked?] -- No --> (Email 2.1: Reminder)
| |
[Day 5] ---------> (Email 3: Social Proof/Case Study)
|
[Day 10] --------> (Email 4: Objection Handler/FAQ)
|
[Day 13] --------> (Email 5: Final Call/Discount)
Sequence Breakdown
| Email # | Delay | Objective | Subject Line | Primary CTA | Branch Condition |
|---|---|---|---|---|---|
| 1 | Instant | Initial Setup | Welcome to [Tool]: Let's build your first board | Create Board | None |
| 2 | 2 Days | Feature Adoption | How to automate your weekly reporting | Launch Automator | If 'Board Created' is False |
| 3 | 3 Days | Authority/Proof | How [Competitor User] saved 10h/week | Read Story | If Email 2 Clicked |
| 4 | 5 Days | Risk Reversal | Your trial ends in 4 days: Top questions | See Pricing | None |
| 5 | 3 Days | Hard Conversion | Don't lose your data: Upgrade now | Upgrade Account | If Status == 'Trial' |
Measurement & Testing Plan
| KPI | Target | Test Hypothesis |
|---|---|---|
| Overall Conversion | 15% | Sending Email 3 on Day 4 vs Day 6 increases velocity. |
| Click-to-Open (Email 2) | 12% | "How-to" vs "Tips" subject line increases adoption. |
| Unsubscribe Rate | <0.5% | Removing the weekend send reduces churn by 10%. |
Next steps
- Map
user.segmentandcompany.employee_countattributes in your ESP. - Set up a webhook to fire the
trial_startedevent from your backend. - Implementation: Configure the "Exit if converted" rule as a high-priority global filter.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Mapping high-level marketing goals to technical automation logic often leads to broken triggers, messy branching, and missed conversion opportunities. Developers and growth teams struggle to translate journey maps into production-ready specifications for ESPs like Braze or Klaviyo.
What it does
- Architects complex branching logic based on user behavior and event triggers.
- Defines rigorous suppression and exclusion rules to prevent email fatigue and double-messaging.
- Structures a complete narrative arc from welcome to conversion with specific timing cadences.
- Generates A/B testing hypotheses for subject lines and flow choreography.
- Produces technical blueprints including ASCII flow diagrams and pseudocode for automation triggers.
Frameworks & tools
Compatible with any enterprise ESP including Klaviyo, ActiveCampaign, Braze, Iterable, HubSpot, and Customer.io.
Why this beats prompting it yourself
Generic prompts often ignore critical edge cases like suppression logic, timezone-specific delays, and GDPR compliance. This skill enforces a senior lifecycle strategist's rigor, ensuring your sequence has no infinite loops, proper fallbacks for missing data, and a logical progression that respects frequency caps.
Use cases
- Building a 14-day trial-to-paid onboarding sequence for B2B SaaS.
- Creating a multi-stage abandoned cart recovery flow for high-ticket e-commerce.
- Architecting a re-engagement sequence for inactive users with conditional branches.
- Designing a webinar nurture flow with dynamic countdowns and post-event triggers.
Known limitations
Does not provide the actual creative copy or HTML templates. Focuses exclusively on the strategic architecture, logic, and technical requirements.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.
- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
Skills folder by agent
Click the path to copy it. Create the folder if it does not exist yet.
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