email automation sequence builder

    1

    Architect high-conversion email sequences with rigorous trigger logic, branching, and suppression rules.

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    Claude CodeClaude CodeCursorCursorCodex CLICodex CLIMuseMuseDotsDots+21 more

    email automation sequence builder

    Example session with this skill installed

    Build a trial-to-paid onboarding sequence for a project management tool. Goal: 15% conversion. Audience: PMs in 14-day trials. Trigger: Sign-up. Exclude: Enterprise leads. No weekend emails.

    • Read your context and instructions
    • Compiled the email automation sequence

    Processed your trial-to-paid onboarding request. I have mapped the journey, defined the suppression logic, and structured a 5-step sequence optimized for weekday delivery to PMs.

    Trial-to-Paid Onboarding Blueprint

    Strategy Summary

    The sequence follows a Value-First narrative arc. We focus on reducing "time to first value" (TTFV) in the first 72 hours, transitioning to social proof and overcoming seat-expansion objections in the final week. Enterprise leads are suppressed via CRM domain matching.

    Trigger & Exclusion Logic

    // Trigger
ON event.trial_started 
IF user.segment == "SMB" && user.lead_score < 80

// Global Suppressions
EXIT IF user.subscription_status == "active"
EXIT IF user.unsubscribed == true
EXIT IF company.employee_count > 500 // Enterprise exclusion

// Timing Constraints
DELAY until next_available(Mon-Fri, 09:00, user.timezone)
MAX_FREQUENCY: 4 emails / 7 days

    Flow Diagram

    [Day 0: Sign-up] -> (Email 1: Welcome/Setup)

       |

[Day 2] ---------> (Email 2: Core Feature Tutorial)

       |                   |
       |           [Clicked?] -- No --> (Email 2.1: Reminder)
       |                   |

[Day 5] ---------> (Email 3: Social Proof/Case Study)

       |

[Day 10] --------> (Email 4: Objection Handler/FAQ)

       |

[Day 13] --------> (Email 5: Final Call/Discount)

    Sequence Breakdown

    Email #DelayObjectiveSubject LinePrimary CTABranch Condition
    1InstantInitial SetupWelcome to [Tool]: Let's build your first boardCreate BoardNone
    22 DaysFeature AdoptionHow to automate your weekly reportingLaunch AutomatorIf 'Board Created' is False
    33 DaysAuthority/ProofHow [Competitor User] saved 10h/weekRead StoryIf Email 2 Clicked
    45 DaysRisk ReversalYour trial ends in 4 days: Top questionsSee PricingNone
    53 DaysHard ConversionDon't lose your data: Upgrade nowUpgrade AccountIf Status == 'Trial'

    Measurement & Testing Plan

    KPITargetTest Hypothesis
    Overall Conversion15%Sending Email 3 on Day 4 vs Day 6 increases velocity.
    Click-to-Open (Email 2)12%"How-to" vs "Tips" subject line increases adoption.
    Unsubscribe Rate<0.5%Removing the weekend send reduces churn by 10%.

    Next steps

    1. Map user.segment and company.employee_count attributes in your ESP.
    2. Set up a webhook to fire the trial_started event from your backend.
    3. Implementation: Configure the "Exit if converted" rule as a high-priority global filter.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    The problem

    Mapping high-level marketing goals to technical automation logic often leads to broken triggers, messy branching, and missed conversion opportunities. Developers and growth teams struggle to translate journey maps into production-ready specifications for ESPs like Braze or Klaviyo.

    What it does

    • Architects complex branching logic based on user behavior and event triggers.
    • Defines rigorous suppression and exclusion rules to prevent email fatigue and double-messaging.
    • Structures a complete narrative arc from welcome to conversion with specific timing cadences.
    • Generates A/B testing hypotheses for subject lines and flow choreography.
    • Produces technical blueprints including ASCII flow diagrams and pseudocode for automation triggers.

    Frameworks & tools

    Compatible with any enterprise ESP including Klaviyo, ActiveCampaign, Braze, Iterable, HubSpot, and Customer.io.

    Why this beats prompting it yourself

    Generic prompts often ignore critical edge cases like suppression logic, timezone-specific delays, and GDPR compliance. This skill enforces a senior lifecycle strategist's rigor, ensuring your sequence has no infinite loops, proper fallbacks for missing data, and a logical progression that respects frequency caps.

    Use cases

    • Building a 14-day trial-to-paid onboarding sequence for B2B SaaS.
    • Creating a multi-stage abandoned cart recovery flow for high-ticket e-commerce.
    • Architecting a re-engagement sequence for inactive users with conditional branches.
    • Designing a webinar nurture flow with dynamic countdowns and post-event triggers.

    Known limitations

    Does not provide the actual creative copy or HTML templates. Focuses exclusively on the strategic architecture, logic, and technical requirements.

    Focuses on architectural blueprints and logic. Does not generate HTML templates, visual assets, or creative copy. Requires manual implementation in your chosen ESP.

    How to use

    1. 1

      Connect your agent to the Agensi MCP

      Copy the prompt and paste it into Claude, ChatGPT, Cursor or any agent that supports MCP. It sets up the connection for you. Manual setup

    2. 2

      Sign in to Agensi

      Your agent shows a sign-in link. Sign in and click Allow.

    3. 3

      Ask for what you need

      Your agent loads this skill and uses it on your task. It always asks before any payment.

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    Listed2 months ago

    What's inside

    Frequently Asked Questions

    You will receive a comprehensive technical blueprint for your email sequence, including ASCII logic diagrams, detailed branching rules, event-based trigger specifications, and suppression guidelines ready for implementation in your ESP.

    No, this skill focuses strictly on the strategic architecture and logic; it defines where copy should go and what it should achieve, but does not generate the actual prose or HTML templates.

    This skill is ESP-agnostic and provides universal technical logic that can be manually or programmatically applied to platforms like Braze, Klaviyo, HubSpot, and ActiveCampaign.

    This skill uses a proprietary framework to build 'fail-safes' into your flows, specifically identifying where to place suppression tags and frequency caps to prevent users from receiving overlapping or redundant communications.

    Yes, this skill is designed to work within any standard LLM chat interface that supports advanced reasoning, allowing you to iterate on your email architecture through natural conversation.

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