CRO Audit
Audit funnels and landing pages to identify conversion friction, with prioritized fixes and revenue impact estimates.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
Muse
Dots+22 moreClaude CodeCursorCodex CLIMuseDots
OpenClaw
Manus
Grok
Grok Bot+18 agentsCRO Audit
Example session with this skill installed
Audit this landing page: https://saas-tool.example/signup. The goal is a free trial signup. Target audience is solo developers. Current conversion is 2%, 5k monthly visitors, $50/mo LTV.
- Read your context and instructions
- Compiled the cro audit
- Generated the document
I have completed the audit for https://saas-tool.example/signup. The page has significant friction in the form length and messaging clarity for solo developers.
CRO Audit Report: SaaS Signup Page
Page Audited: https://saas-tool.example/signup
Desired Action: Free Trial Signup
Audit Date: October 24, 2023
Friction Level: High (62/100)
Current conversion rate: 2.0%
Estimated conversion rate after fixes: 3.8%
Estimated monthly revenue impact: $4,500 (based on 5,000 traffic × 1.8% lift × $50 LTV)
30-Second Diagnosis
The page suffers from "Feature Overload." For a solo developer, the headline is too corporate and doesn't address the time-saving benefits they value. The primary CTA is buried below three paragraphs of text, and the signup form asks for a "Company Name" and "Phone Number," which are high-friction fields for this persona.
High-Impact Fixes (Do These First)
- The problem: The signup form contains 7 fields, including Phone Number.
Why it kills conversions: Solo developers are protective of their privacy and fear sales calls. Every field beyond Email/Password decreases conversion by ~10% for this cohort.
The fix: Remove Phone Number and Company Name. Move "How did you hear about us?" to a post-signup onboarding screen.
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Expected impact: High — Estimated 25% conversion lift.
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Effort: Quick.
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The problem: The Headline "Enterprise-Grade Deployment Orchestration" is too abstract.
Why it kills conversions: Solo devs want to know if it works with their stack and saves them time, not if it's "enterprise-grade."
- The fix: Change headline to focus on speed or simplicity (e.g., "Deploy in 30 seconds").
- Expected impact: High — Estimated 15% conversion lift.
- Effort: Quick.
Form Friction Analysis
| Field | Necessary? | Friction Level | Recommendation |
|---|---|---|---|
| Full Name | Yes | Low | Keep |
| Work Email | Yes | Low | Keep |
| Password | Yes | Low | Keep |
| Company | No | Medium | Remove for solo dev tier |
| Team Size | No | Medium | Remove |
| Phone | No | High | Remove immediately |
Recommended A/B Tests
Hypothesis: If we remove the phone number field, then signup completion will increase because of reduced privacy concern.
- Control: Current 7-field form.
- Variant: 3-field form (Name, Email, Password).
- Expected lift: 20%.
- Minimum traffic needed: ~1,200 visitors per variant.
Next steps
- Delete the "Phone Number" and "Company" fields from the signup form immediately.
- Update the Hero headline to one of the benefit-focused options provided in the copy section.
- Move the "Trusted by" logo bar to sit directly under the signup button for immediate social proof.
cro-audit.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Stop guessing why your visitors aren't buying. This skill audits landing pages, signup flows, and checkout funnels to identify exactly where you are losing money. It evaluates clarity, trust, and psychological barriers to provide a prioritized roadmap for increasing your conversion rate.
What it does
- Friction Scoring calculates a 0-100 score across eight categories including CTA effectiveness and mobile experience.
- Form Analysis provides a field-by-field breakdown to eliminate unnecessary input friction.
- Messaging Audit evaluates headline clarity, benefit-to-feature translation, and traffic-to-page alignment.
- Mobile Review identifies tap-target issues, readability problems, and horizontal scrolling bugs.
- A/B Test Hypotheses generates structured experiments with expected lift and traffic requirements.
How it works
- Provide the URL of the page you want audited and your desired conversion goal.
- The agent performs a "5-second diagnosis" to test clarity and immediate value proposition.
- The agent conducts a section-by-section audit of the hero, body, social proof, and objections.
- You receive a structured report with prioritized fixes categorized by impact and effort.
Frameworks & tools
Conversion Rate Optimization (CRO) principles, LIFT model concepts, UX heuristics, and direct-response copywriting frameworks.
Why this beats prompting it yourself
Generic prompts often overlook mobile-specific friction or psychological triggers like loss aversion. This skill uses a weighted scoring system and a field-by-field form audit that forces the AI to look at technical barriers, not just aesthetic ones.
Use cases
- Auditing a high-traffic landing page that has a low signup rate.
- Reducing abandonment in a multi-step checkout or registration funnel.
- Preparing for a paid ad campaign by ensuring the landing page matches the ad copy.
- Identifying why mobile visitors convert at a lower rate than desktop users.
Known limitations
The agent cannot see behind login screens or inside gated dashboards unless the text is provided. It cannot track real-time user session recordings or heatmaps.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
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